• Share
  • Email
  • Embed
  • Like
  • Private Content
Unlock the Value of Usage Data
 

Unlock the Value of Usage Data

on

  • 1,646 views

Unlocking the Value of Usage Data March 20, 2014 ...

Unlocking the Value of Usage Data March 20, 2014
Dan McGaw, Director of Marketing KISSmetrics 
@danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight 
@pramani #customersuccess #KISSwebinar
1 The Case for User Analytics, 2 Making User Analytics Actionable, 3 Realizing ROI
We Have Entered The Age Of The Customer
Customer data is everywhere
Welcome to our world of Customer Analytics.
How it works (it’s simple and powerful)
Your customer is at the heart of KISSmetrics
How effective is my signup process?
“You can’t maximize your revenue and profit unless you are tracking the lifetime value of each of your customers. And that’s what KISSmetrics does better than anyone else.”
!! — Thomas (Zappos).
Which of my marketing channels has the highest ROI?
What do my customers do before they sign up?
Are customers coming back on a regular basis?
Making User Analytics Actionable
We all know a data driven world is inevitability
We track everything from our health to our homes to our children
We have more data about our customers than ever before
So what’s stopping us?
38% of companies are not able to communicate and interpret customer analytics results.
54% can’t integrate and manage all their data sources.
The four pillar approach is your roadmap to ROI
People Objective Strategy Technology
So what can you do?
Data Science Alert Rules and Playbooks Confirm Intuition
Blend with other data sources to discover insights
Score customer health using usage data
Have one view of all your customers
Fire off tasks or outreach based on usage
Take action on early warnings and manage each event
Consistently collaborate to keep customer relationships healthy
Who’s getting ROI from usage data?
Reduce Churn
THANK YOU
Dan McGaw, Director of Marketing KISSmetrics 
@danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight 
@pramani

Statistics

Views

Total Views
1,646
Views on SlideShare
1,636
Embed Views
10

Actions

Likes
10
Downloads
61
Comments
0

1 Embed 10

http://www.revenuelane.com 10

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Unlock the Value of Usage Data Unlock the Value of Usage Data Presentation Transcript