GROWTH HACKING

Neil Patel

Join the KISSmetrics
team!
kissmetrics.com/careers
@neilpatel
!

“Growth is important, and most great companies take it
seriously.”
Adam Nash
HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR

Customers?
HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR

Customers?
HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED

Fast!
Google AdWords
Cost per acquisition: $233$388
For a $99 product.
Fail.

HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution

Integrations
Work Emails
Embeds
Powered By
Free Stuff
Integrations
DOWN WIT’

O.P.P.
OTHER PEOPLE’S PLATFORMS
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations

Integrations make your product better
Measure your conversions and
revenue
Discover valuable...
Work Emails
Work Emails

HTTP://PODIO.COM
Work Emails

HTTP://YAMMER.COM
Work Emails
How to optimize “Work Emails”

Optimize on-boarding
Show people who they should follow
Utilize invitations during on-board...
Embeds
Embeds

HTTP://KISS.LY/YTEMBED
Embeds

HTTP://KISS.LY/SSEMBEDS
How to optimize embeds

Why should people embed?
Make it as easy as possible to embed
Track how well your embeds convert
T...
Powered By
Powered By
How to optimize “Powered By”

What are you Powering?
Test the copy of your call to action
Test and optimize your landing p...
Free Stuff
Free Stuff

HTTP://GRADER.COM
Free Stuff

HTTP://NEWRELIC.COM/ASI
Free Stuff

HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools

Map to customer decision making
Think about what you can repurpose
Educate your prospects
Test...
FIGURE OUT WHAT’S BEST FOR

Your Product
YOU HAVE

No Excuses

$
We’re hiring. Join our team!
kissmetrics.com/careers

Neil Patel

npatel@kissmetrics.com
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The Art of Growth Hacking by Neil Patel

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GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff
Integrations
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome
Work Emails HTTP://PODIO.COM
Work Emails HTTP://YAMMER.COM
How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
Embeds HTTP://KISS.LY/YTEMBED
Embeds HTTP://KISS.LY/SSEMBEDS
How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess
Powered By
How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness
Free Stuff HTTP://GRADER.COM
Free Stuff HTTP://NEWRELIC.COM/ASI
Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com

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The Art of Growth Hacking by Neil Patel

  1. 1. GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
  2. 2. @neilpatel
  3. 3. ! “Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
  4. 4. WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
  5. 5. HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
  6. 6. CHANNELS GET CROWDED Fast!
  7. 7. Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
  8. 8. Distribution Hacks
  9. 9. Five strategies for distribution Integrations Work Emails Embeds Powered By Free Stuff
  10. 10. Integrations
  11. 11. DOWN WIT’ O.P.P. OTHER PEOPLE’S PLATFORMS
  12. 12. Shopify has 30,000+ businesses
  13. 13. Salesforce has 100,000+ businesses
  14. 14. Box has 120,000+ businesses
  15. 15. 37signals has 150,000+ businesses
  16. 16. Yammer has 200,000+ businesses
  17. 17. Constant Contact has 400,000+ businesses
  18. 18. Github has 1,900,000+ people
  19. 19. MailChimp has 2,000,000+ people
  20. 20. Google Apps has 4,000,000+ businesses
  21. 21. FreshBooks has 4,500,000+ people
  22. 22. Google Analytics has 30,000,000+ accounts
  23. 23. Evernote has 30,000,000+ people
  24. 24. Dropbox has 50,000,000+ people
  25. 25. How to optimize integrations Integrations make your product better Measure your conversions and revenue Discover valuable integrations Ask users about integrations Make your partner pages awesome
  26. 26. Work Emails
  27. 27. Work Emails HTTP://PODIO.COM
  28. 28. Work Emails HTTP://YAMMER.COM
  29. 29. Work Emails
  30. 30. How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
  31. 31. Embeds
  32. 32. Embeds HTTP://KISS.LY/YTEMBED
  33. 33. Embeds HTTP://KISS.LY/SSEMBEDS
  34. 34. How to optimize embeds Why should people embed? Make it as easy as possible to embed Track how well your embeds convert Test relevant call to actions Optimize for search but don’t obsess
  35. 35. Powered By
  36. 36. Powered By
  37. 37. How to optimize “Powered By” What are you Powering? Test the copy of your call to action Test and optimize your landing pages Track views, clicks, conversions and LTV Measure individual effectiveness
  38. 38. Free Stuff
  39. 39. Free Stuff HTTP://GRADER.COM
  40. 40. Free Stuff HTTP://NEWRELIC.COM/ASI
  41. 41. Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
  42. 42. How to optimize free tools Map to customer decision making Think about what you can repurpose Educate your prospects Test your ideas minimally (ghetto) Measure and optimize revenue
  43. 43. FIGURE OUT WHAT’S BEST FOR Your Product
  44. 44. YOU HAVE No Excuses $
  45. 45. We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com
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