The Art of Growth Hacking by Neil Patel

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The Art of Growth Hacking by Neil Patel

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GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers ...

GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff
Integrations
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome
Work Emails HTTP://PODIO.COM
Work Emails HTTP://YAMMER.COM
How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
Embeds HTTP://KISS.LY/YTEMBED
Embeds HTTP://KISS.LY/SSEMBEDS
How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess
Powered By
How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness
Free Stuff HTTP://GRADER.COM
Free Stuff HTTP://NEWRELIC.COM/ASI
Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com

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http://growthhackers.com 1,183
http://www.scoop.it 191
https://twitter.com 184
http://www.growthhackers.com 87
http://localhost 58
http://www.linkedin.com 9
http://tracks.roojoom.com 8
http://miguellanzyzz2.wordpress.com 6
http://dev.bigspring.co.uk 6
http://203.72.44.87 6
http://finaluide.blogspot.com 5
https://apps.canvapps.com 4
http://sekimura.org 4
https://www.linkedin.com 2
http://erickvilaexamen.blogspot.com 2
https://www.rebelmouse.com 2
http://list.ly 1
http://growthhackingisraelconference.evolero.com 1
https://home.jolicloud.com 1
http://beta.zilpa.org 1
http://bigspring.local 1
https://www.facebook.com 1
http://50.97.193.100 1
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  • 1. GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
  • 2. @neilpatel
  • 3. ! “Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
  • 4. WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
  • 5. HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
  • 6. CHANNELS GET CROWDED Fast!
  • 7. Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
  • 8. Distribution Hacks
  • 9. Five strategies for distribution Integrations Work Emails Embeds Powered By Free Stuff
  • 10. Integrations
  • 11. DOWN WIT’ O.P.P. OTHER PEOPLE’S PLATFORMS
  • 12. Shopify has 30,000+ businesses
  • 13. Salesforce has 100,000+ businesses
  • 14. Box has 120,000+ businesses
  • 15. 37signals has 150,000+ businesses
  • 16. Yammer has 200,000+ businesses
  • 17. Constant Contact has 400,000+ businesses
  • 18. Github has 1,900,000+ people
  • 19. MailChimp has 2,000,000+ people
  • 20. Google Apps has 4,000,000+ businesses
  • 21. FreshBooks has 4,500,000+ people
  • 22. Google Analytics has 30,000,000+ accounts
  • 23. Evernote has 30,000,000+ people
  • 24. Dropbox has 50,000,000+ people
  • 25. How to optimize integrations Integrations make your product better Measure your conversions and revenue Discover valuable integrations Ask users about integrations Make your partner pages awesome
  • 26. Work Emails
  • 27. Work Emails HTTP://PODIO.COM
  • 28. Work Emails HTTP://YAMMER.COM
  • 29. Work Emails
  • 30. How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
  • 31. Embeds
  • 32. Embeds HTTP://KISS.LY/YTEMBED
  • 33. Embeds HTTP://KISS.LY/SSEMBEDS
  • 34. How to optimize embeds Why should people embed? Make it as easy as possible to embed Track how well your embeds convert Test relevant call to actions Optimize for search but don’t obsess
  • 35. Powered By
  • 36. Powered By
  • 37. How to optimize “Powered By” What are you Powering? Test the copy of your call to action Test and optimize your landing pages Track views, clicks, conversions and LTV Measure individual effectiveness
  • 38. Free Stuff
  • 39. Free Stuff HTTP://GRADER.COM
  • 40. Free Stuff HTTP://NEWRELIC.COM/ASI
  • 41. Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
  • 42. How to optimize free tools Map to customer decision making Think about what you can repurpose Educate your prospects Test your ideas minimally (ghetto) Measure and optimize revenue
  • 43. FIGURE OUT WHAT’S BEST FOR Your Product
  • 44. YOU HAVE No Excuses $
  • 45. We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com