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The Seven Deadly Sins of Landing Page Design

by Presenter at KISSmetrics.com on Feb 06, 2014

  • 6,731 views

The Seven Deadly Sins of Landing Page Design ...

The Seven Deadly Sins of Landing Page Design
@tim_ash #KISSwebinar
Presenter Tim Ash CEO at SiteTuners . Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. Over the past 15 years, Tim has helped hundreds of US and international brands improve their web-based initiatives, including Canon, Google, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach. Tim is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference. He has published hundreds of articles and is the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
About SiteTuners • San Diego based conversion rate optimization agency • Large and small company clients worldwide Practice areas: • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy development • Internal optimization team mentoring & training
Ignore your lading pages at great peril at your bottom line
You are ignorant and blind
Your baby is ugly
How you see your web marketing…
…your visitors’ view
The seven deadly sins of landing page design
Sandal World landing page. What are you supposed to do here?
What is the desired CTA on this PPC landing page?
Show the customer what you want them to do
Create a clear focus
Too Many Choices
146 clickable links!
Get them closer to the goal…
Asking For Too Much Information
Get them closer to the goal…
What’s the minimum information you need?
Do you really need all this information?
Too Much Text
Would you read all this?
Even for a very technical product, this is too much
Not Keeping Your Promises
The promise of expert reviews
…but you have to join first
Visual Distractions
Too much color and too many things
Banners that move and cover text
Lack of Trust
Unhelpful risk reducers
Helpful risk reducers
Would you buy a grand piano from this site?
Example: Too many trust indicators +"58%"
Example: Optimized trust indicators +"40%"
Unclear call-to-action
Multiple Sins Case Study: CREDO Mobile
Find the sins
The optimized version
Focus areas on the original version
Focus areas on the optimized version
+84% conversions After optimization
Take off the rose-colored glasses
Get to work

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  • MadhavaVermaDantuluri Madhava Verma Dantuluri, Program Manager Great slides. 1 month ago
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  • edowardo Mr Edowardo MD at Mr Edowardo MD G8, to-the-point slide. 1 month ago
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  • Softrend Softrend at Softrend Very good and useful presentation! 2 months ago
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  • Linemetrics LineMetrics at LineMetrics Picked up some great ideas. Looking forward to more awesome webinars. 2 months ago
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  • sweetness23 sweetness23 contratulations to all its my pleasure 2 months ago
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  • MaxeBiz MaxeBiz Great presentation - loved it. 2 months ago
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The Seven Deadly Sins of Landing Page Design The Seven Deadly Sins of Landing Page Design Presentation Transcript