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Step-By-Step Content Marketing

by Presenter at KISSmetrics.com on Mar 05, 2013

  • 4,251 views

• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY ...

• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
• 4. Start engaging your people The lifeblood of your business is people. They interact with you and even pay you… they are your users... your customers. Start getting to know them as fast as possible. “There is no black magic to successfully attracting customers via the web.” Rand Fishkin - Who are your customers? - Where do they hang out? - How should you engage?
• 5. WHO ARE YOUR Customers?
• 6. WHERE DO THEY Hang out?
• 7. HOW SHOULD YOU Engage?
• 8. What is User Experience?
• 9. Who are your customers? ONLINE MARKETERS WITH Websites
• 10. Where do they hang out? #measure ON TWITTER
• 11. How should you engage?
• 12. How should you engage? 16,000 TWEETS 109,000 FOLLOWERS $0 BUDGET
• 13. Publish awesome content
• 14. Start a blog SELF-HOSTED
• 15. Start a blog DRIP EMAIL MARKETING
• 16. Create content
• 17. Create content that teaches
• 18. Be consistently awesome
• 19. What is User Experience?
• 20. Start a blog $7.35 COST PER SIGN UP
• 21. Create content 51 INFOGRAPHICS 505 POSTS 20,000 COMMENTS
• 22. WE’VE DESIGNED & MARKETED OVER 50 INFOGRAPHICS
• 23. WE’VE DESIGNED & MARKETED OVER 50 INFOGRAPHICS
• 24. 5K Tweets 6K Likes 1 Radio Show CASE STUDY HOW DO COLORS AFFECT PURCHASES?
• 25. 2k Tweets 600 Likes 300 LinkedIn Shares CASE STUDY BOUNCE RATE DEMYSTIFIED
• 26. 2k Tweets 1k Likes 366 LinkedIn Shares CASE STUDY WHAT MAKES SOMEONE LEAVE A WEBSITE?
• 27. Be consistently awesome
• 28. Measure and optimize your content Focus on actionable metrics for your content. It’s easy to drown in a sea of vanity metrics. Hone in on the metrics that matter based on your own specific business goals. “Be metrics driven and test a lot." Mark Suster - Design for conversions - Qualitative measurement - Quantitative measurement - Optimize & improve results
• 29. Design for conversions
• 35. Design User Experience? What is for conversions VANITY METRICS
• 36. Design User Experience? What is for conversions VANITY METRICS WILL Kill Your ROI
• 37. Qualitative measurement What is User Experience?
• 38. Qualitative measurement WHAT DO YOUR READERS WANT TO READ?
• 39. Qualitative measurement DID READERS GET VALUE FROM YOUR CONTENT?
• 40. Qualitative measurement HOW CAN YOU IMPROVE YOUR CONTENT?
• 41. Qualitative measurement WHO ARE YOUR READERS?
• 42. Qualitative measurement HOW CAN YOU DELIGHT YOUR READERS?
• 43. Quantitative measurement
• 44. Quantitative measurement
• 45. Quantitative measurement
• 46. Quantitative measurement
• 47. Optimize and improve results
• 48. Optimize and improve results “What works for us may not work for you. Please do your own testing. Your conversion rates may suffer if you copy us.”
• 49. Optimize and improve results
• 50. Optimize and improve results
• 51. Optimize and improve results
• 52. Data Informed

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Step-By-Step Content Marketing Step-By-Step Content Marketing Presentation Transcript