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Marketing, Meet UX: How to Increase Conversion Rate & Boost Revenue

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Marketing, Meet UX How to Increase Conversion Rate & Boost Revenue …

Marketing, Meet UX How to Increase Conversion Rate & Boost Revenue
Chris Hicken COO UserTesting chris@usertesting.com Phil Sharp Senior Marketing Manager UserTesting @iamphilsharp Thue Madsen Marketing Associate KISSmetrics @thuelmadsen
@usertesting #KISSwebinar - Join the conversation on Twitter!
A brief example… Note: we’ve received permission to use all video clips in this presentation
Video clip available at: h p://kiss.ly/1mHrt3a
Help! I want these insights!
DO SAY USER TESTING ANALYTICS ! ! ! ! SURVEYS ! ! ! ! VOICE OF CUSTOMER WHY? WHAT?
DO SAY - UserTesting Userlytics / YouEye /TryMyUI Techsmith / Silverback Ethnio Tobii In-lab user tests KISSmetrics Google Analytics Optimizely / Monetate CrazyEgg / A entionWizard TeaLeaf / Clicktale Adobe Analytics / Webtrends UserZoom / Loop11 ! SurveyMonkey / Qualtrics / GCS Foresee/ iPerceptions / Zurb Verify Medallia Optimal Workshop PickFu Qualaroo Instant.ly, AYTM Support emails LivePerson / Live chat Twi er and Facebook page Kampyle / OpinionLab Verint / UserVoice Communispace / GutCheck Qualvu
WHY? WHAT?
Analytics tells you what happened. KISSmetrics tells you who did it. UserTesting tells you why.
WHY?
Why is nobody buying the product you want them to? Why do people create an account, but not purchase? Why do people leave after 6 months? Why did the B version of the A/B test win?
Don’t trust your gut.
Tappers and listeners.
User testing: the marketer’s secret weapon
Observe your audience before they get to your site
What catches their eye?
What do they think of the landing page?
Learn from your competition
Improve your funnel
Generate A/B test ideas that make an impact
Test marketing campaigns before you launch them
Don’t lose sales from mobile devices
Video clip available at: h p://kiss.ly/1mHs3hu
Google Analytics tells you what happened. KISSmetrics tells you who did it. UserTesting tells you why.
Questions? Chris Hicken COO UserTesting chris@usertesting.com Phil Sharp Senior Marketing Manager UserTesting @iamphilsharp Thue Madsen Marketing Associate KISSmetrics @thuelmadsen
THANK YOU

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  • 1. Confidential - Do not distribute Chris Hicken & Phil Sharp UserTesting Marketing, Meet UX How to Increase Conversion Rate & Boost Revenue
  • 2. 2! 3! Chris Hicken COO UserTesting chris@usertesting.com Phil Sharp Senior Marketing Manager UserTesting @iamphilsharp Thue Madsen Marketing Associate KISSmetrics @thuelmadsen
  • 3. @usertesting #KISSwebinar Join the conversation on Twi er!
  • 4. WATCH WEBINAR RECORDING NOW Text
  • 5. A brief example… Note: we’ve received permission to use all video clips in this presentation
  • 6. Video clip available at: h p://kiss.ly/1mHrt3a
  • 7. Section One
  • 8. Section One
  • 9. Help! I want these insights!
  • 10. DO SAY USER TESTING ANALYTICS ! ! ! ! SURVEYS ! ! ! ! VOICE OF CUSTOMER WHY? WHAT?
  • 11. DO SAY UserTesting Userlytics / YouEye /TryMyUI Techsmith / Silverback Ethnio Tobii In-lab user tests KISSmetrics Google Analytics Optimizely / Monetate CrazyEgg / A entionWizard TeaLeaf / Clicktale Adobe Analytics / Webtrends UserZoom / Loop11 ! SurveyMonkey / Qualtrics / GCS Foresee/ iPerceptions / Zurb Verify Medallia Optimal Workshop PickFu Qualaroo Instant.ly, AYTM Support emails LivePerson / Live chat Twi er and Facebook page Kampyle / OpinionLab Verint / UserVoice Communispace / GutCheck Qualvu WHY? WHAT?
  • 12. Analytics tells you what happened. KISSmetrics tells you who did it. UserTesting tells you why.
  • 13. WHY?
  • 14. Why is nobody buying the product you want them to? Why do people create an account, but not purchase? Why do people leave a er 6 months? Why did the B version of the A/B test win?
  • 15. Don’t trust your gut.
  • 16. Tappers and listeners.
  • 17. User testing: the marketer’s secret weapon
  • 18. Observe your audience before they get to your site
  • 19. What catches their eye?
  • 20. What do they think of the landing page?
  • 21. Learn from your competition
  • 22. Improve your funnel
  • 23. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
  • 24. Generate A/B test ideas that make an impact
  • 25. Test marketing campaigns before you launch them
  • 26. Don’t lose sales from mobile devices
  • 27. Video clip available at: h p://kiss.ly/1mHs3hu
  • 28. Google Analytics tells you what happened. KISSmetrics tells you who did it. UserTesting tells you why.
  • 29. Questions? Chris Hicken COO UserTesting chris@usertesting.com Phil Sharp Senior Marketing Manager UserTesting @iamphilsharp Thue Madsen Marketing Associate KISSmetrics @thuelmadsen
  • 30. THANK YOU