Confidential - Do not distribute
Chris Hicken & Phil Sharp
UserTesting
Marketing, Meet UX
How to Increase Conversion Rate &...
2!
3!
Chris Hicken
COO
UserTesting
chris@usertesting.com
Phil Sharp
Senior Marketing Manager
UserTesting
@iamphilsharp
Thu...
@usertesting
#KISSwebinar
Join the conversation on Twi er!
WATCH WEBINAR RECORDING NOW
Text
A brief example…
Note: we’ve received permission to use all video clips in this presentation
Video clip available at: h p://kiss.ly/1mHrt3a
Section One
Section One
Help! I want these insights!
DO
SAY
USER TESTING ANALYTICS
!
!
!
!
SURVEYS
!
!
!
!
VOICE OF
CUSTOMER
WHY? WHAT?
DO
SAY
UserTesting
Userlytics / YouEye /TryMyUI
Techsmith / Silverback
Ethnio
Tobii
In-lab user tests
KISSmetrics
Google A...
Analytics tells you what happened.
KISSmetrics tells you who did it.
UserTesting tells you why.
WHY?
Why is nobody buying the product you want them to?
Why do people create an account, but not purchase?
Why do people leave ...
Don’t trust your gut.
Tappers and listeners.
User testing: the marketer’s
secret weapon
Observe your audience before they get to your site
What catches their eye?
What do they think of the landing page?
Learn from your competition
Improve your funnel
LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial
Generate A/B test ideas that make
an impact
Test marketing campaigns before you
launch them
Don’t lose sales from mobile devices
Video clip available at: h p://kiss.ly/1mHs3hu
Google Analytics tells you what happened.
KISSmetrics tells you who did it.
UserTesting tells you why.
Questions?
Chris Hicken
COO
UserTesting
chris@usertesting.com
Phil Sharp
Senior Marketing Manager
UserTesting
@iamphilshar...
THANK YOU
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Marketing, Meet UX: How to Increase Conversion Rate & Boost Revenue

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Marketing, Meet UX How to Increase Conversion Rate & Boost Revenue
Chris Hicken COO UserTesting chris@usertesting.com Phil Sharp Senior Marketing Manager UserTesting @iamphilsharp Thue Madsen Marketing Associate KISSmetrics @thuelmadsen
@usertesting #KISSwebinar - Join the conversation on Twitter!
A brief example… Note: we’ve received permission to use all video clips in this presentation
Video clip available at: h p://kiss.ly/1mHrt3a
Help! I want these insights!
DO SAY USER TESTING ANALYTICS ! ! ! ! SURVEYS ! ! ! ! VOICE OF CUSTOMER WHY? WHAT?
DO SAY - UserTesting Userlytics / YouEye /TryMyUI Techsmith / Silverback Ethnio Tobii In-lab user tests KISSmetrics Google Analytics Optimizely / Monetate CrazyEgg / A entionWizard TeaLeaf / Clicktale Adobe Analytics / Webtrends UserZoom / Loop11 ! SurveyMonkey / Qualtrics / GCS Foresee/ iPerceptions / Zurb Verify Medallia Optimal Workshop PickFu Qualaroo Instant.ly, AYTM Support emails LivePerson / Live chat Twi er and Facebook page Kampyle / OpinionLab Verint / UserVoice Communispace / GutCheck Qualvu
WHY? WHAT?
Analytics tells you what happened. KISSmetrics tells you who did it. UserTesting tells you why.
WHY?
Why is nobody buying the product you want them to? Why do people create an account, but not purchase? Why do people leave after 6 months? Why did the B version of the A/B test win?
Don’t trust your gut.
Tappers and listeners.
User testing: the marketer’s secret weapon
Observe your audience before they get to your site
What catches their eye?
What do they think of the landing page?
Learn from your competition
Improve your funnel
Generate A/B test ideas that make an impact
Test marketing campaigns before you launch them
Don’t lose sales from mobile devices
Video clip available at: h p://kiss.ly/1mHs3hu
Google Analytics tells you what happened. KISSmetrics tells you who did it. UserTesting tells you why.
Questions? Chris Hicken COO UserTesting chris@usertesting.com Phil Sharp Senior Marketing Manager UserTesting @iamphilsharp Thue Madsen Marketing Associate KISSmetrics @thuelmadsen
THANK YOU

Published in: Marketing, Business, Technology

Marketing, Meet UX: How to Increase Conversion Rate & Boost Revenue

  1. 1. Confidential - Do not distribute Chris Hicken & Phil Sharp UserTesting Marketing, Meet UX How to Increase Conversion Rate & Boost Revenue
  2. 2. 2! 3! Chris Hicken COO UserTesting chris@usertesting.com Phil Sharp Senior Marketing Manager UserTesting @iamphilsharp Thue Madsen Marketing Associate KISSmetrics @thuelmadsen
  3. 3. @usertesting #KISSwebinar Join the conversation on Twi er!
  4. 4. WATCH WEBINAR RECORDING NOW Text
  5. 5. A brief example… Note: we’ve received permission to use all video clips in this presentation
  6. 6. Video clip available at: h p://kiss.ly/1mHrt3a
  7. 7. Section One
  8. 8. Section One
  9. 9. Help! I want these insights!
  10. 10. DO SAY USER TESTING ANALYTICS ! ! ! ! SURVEYS ! ! ! ! VOICE OF CUSTOMER WHY? WHAT?
  11. 11. DO SAY UserTesting Userlytics / YouEye /TryMyUI Techsmith / Silverback Ethnio Tobii In-lab user tests KISSmetrics Google Analytics Optimizely / Monetate CrazyEgg / A entionWizard TeaLeaf / Clicktale Adobe Analytics / Webtrends UserZoom / Loop11 ! SurveyMonkey / Qualtrics / GCS Foresee/ iPerceptions / Zurb Verify Medallia Optimal Workshop PickFu Qualaroo Instant.ly, AYTM Support emails LivePerson / Live chat Twi er and Facebook page Kampyle / OpinionLab Verint / UserVoice Communispace / GutCheck Qualvu WHY? WHAT?
  12. 12. Analytics tells you what happened. KISSmetrics tells you who did it. UserTesting tells you why.
  13. 13. WHY?
  14. 14. Why is nobody buying the product you want them to? Why do people create an account, but not purchase? Why do people leave a er 6 months? Why did the B version of the A/B test win?
  15. 15. Don’t trust your gut.
  16. 16. Tappers and listeners.
  17. 17. User testing: the marketer’s secret weapon
  18. 18. Observe your audience before they get to your site
  19. 19. What catches their eye?
  20. 20. What do they think of the landing page?
  21. 21. Learn from your competition
  22. 22. Improve your funnel
  23. 23. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
  24. 24. Generate A/B test ideas that make an impact
  25. 25. Test marketing campaigns before you launch them
  26. 26. Don’t lose sales from mobile devices
  27. 27. Video clip available at: h p://kiss.ly/1mHs3hu
  28. 28. Google Analytics tells you what happened. KISSmetrics tells you who did it. UserTesting tells you why.
  29. 29. Questions? Chris Hicken COO UserTesting chris@usertesting.com Phil Sharp Senior Marketing Manager UserTesting @iamphilsharp Thue Madsen Marketing Associate KISSmetrics @thuelmadsen
  30. 30. THANK YOU
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