Making Sense of The Messy State of Mobile App Marketing
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Dan McGaw - KISSmetrics - @danielmcgaw ! Dan is the Director of Marketing at KISSmetrics, where he get’s the opportunity to help the best marketers in the world measure their marketing and business ...
Dan McGaw - KISSmetrics - @danielmcgaw ! Dan is the Director of Marketing at KISSmetrics, where he get’s the opportunity to help the best marketers in the world measure their marketing and business eﬀorts. Prior to KISSmetrics, Dan was VP of growth at Code School, where he helped the company grow to over 500k users and $400k+ in monthly revenue. Mack Flavelle - Tapstream - @mackﬂavelle ! Mack Flavelle does marketing for Tapstream. Tapstream provides best in class mobile attribution and value add services for user acquisition.
Understanding Ad Networks
All the same?!?
Ad Networks Overview There’s literally hundreds of ad networks, each one claiming to be totally unique, to have unparalleled reach and to deliver premium users every time. ! Mobile Ad Networks Mobile Web Traﬃc Video Ad Networks Native Ad Networks Interactive Ad Networks Daily App Networks ! h p://trendblog.net/mobile-advertising-networks-overview-infographic/
Rules of Engagement
Ad Network Rules of Engagement Hat Tip: twitter.com
DSPs, SSPs , Exchanges…
It’s all about Targeting
Facebook MAI Ads On mobile, App Installs has been one of our best performing ad products, driving over 350 million installs to date. Over 60% of the top grossing apps on the Apple App Store and Google Play use Mobile App Ads, which is pre y impressive performance for a product that launched in January last year. ! - Zuck, Earnings Call: April 2014
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Demystifying App Marketing Tools 2
It’s simple really…
Except it isn’t. At all. It’s simple really…
Where did they come from?
A ribution Providers How to choose your third party tracking partner. Company Cost Integrations Mobile App Tracking $$ 100+ Kochava $$ 100+ Ad-X $$$ 100+ Tapstream $ 100+ Many Many More
Mobile A/B Testing
Bridging the Gap
Deep Linking What is it? ! Why is it? ! Where is it headed?
Deep Linking Options
Mobile Ad Tech
The KPIs that Matter 3
Acquisition New Users (by source) Conversion Rates Virality
Engagement Retention 1/3/7/30 Session Length Session Interval Uninstalls
ARPU / ARPPU ARPDAU LTV Monetization
Questions? Mack Flavelle VP of Biz Dev Tapstream @mackﬂavelle Dan McGaw Director of Marketing KISSmetrics @danielmcgaw
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