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LESSONS LEARNED TRYING TO BUILD THINGSDOWNLOAD: http://kiss.ly/kissmicroconf2012  Hiten Shah  April 2012 - MicroConf
@hnshah #MicroConf
DOING BUSINESS ON THE WEB FOR      9 YEARS      AND PLENTY OF FAILURES ALONG THE WAY
!“You will get all you want in life if you help enough other people get                          what they want.”         ...
EMBRACE THERoller Coaster       ~
LEARN HOW TO ASK THE RIGHT   Questions           ?
YOUR SUCCESS REQUIRES     Focus         1
What is User Experience?
ARCHITECT YOURCompany     C
Architect your company              HTTP://TRIBALLEADERSHIP.NET
FOCUS ON METRICS THAT AREACTIONABLE          A+
Vanity metrics will kill yourWhat is User Experience? business           VANITY METRICS VS. ACTIONABLE METRICS            ...
The Lean Startup               HTTP://THELEANSTARTUP.COM
Data Informed - Continuous Improvement   Baseline, optimize and improvere ings                                            ...
!“The only way to win is to learn faster than anyone else.”                       Eric Ries
IT TAKES TIME & MONEY TO      Learn          $
Spend time and money to learn                    75+                CONTRACTS            7 FIGURES                   BURNE...
MAKE LOTS OFFriends
What is User Experience?
!“That’s a hefty $250 CPM to the advertiser…which is way above             what radio stations charge for ads.”           ...
FOCUS ONCustomers     !
!“I was sincerely hoping wed find some magic combination of              events that would jumpstart it.”                 ...
YOU MAKE YOUR OWN    Luck       +
What is User Experience?
MARRY THE PROBLEM NOT THE     Solution           =
Not the solution                     3                   YEARS             $1,000,000                   BURNED            ...
ALWAYS BEGIN WITH AHypothesis        ?
Start with a hypothesis                   HTTP://CUSTDEV.COM
!“People who are responsible for improving web user experiences have a problem communicating what needs to be improved.”  ...
MAKE YOUR PRODUCT  Simple       -
Make your product simple                SEE WHERE PEOPLE CLICK                 HTTP://CRAZYEGG.COM
START WITH A SPECIFICAudience       @
Start with an audienceThe lifeblood of your business ispeople. They interact with you andeven pay you… they are your users...
WHO ARE YOURCustomers?
WHERE DO THEYHang out?
HOW SHOULD YOUEngage?
Who are your customers?       PEOPLE WHO DESIGN        Websites
Where do they hang out?
How should you engage?       HELP THEM BE MORE       Awesome
Build an audience early             ORIGINAL CRAZYEGG TEASER FROM 2005
Build an audience early                 23,000            PRE-LAUNCH EMAILS                200,000                 CUSTOME...
What is User Experience?
Who are your customers?    ONLINE MARKETERS WITH        Websites
Where do they hang out?      #measure      ON TWITTER
How should you engage?
Build an audience early                 10,000                    TWEETS                  88,000                 FOLLOWERS...
ROI!          $7.35       COST PER SIGN UP
How to reach your customers...
You have to become a growth hacker!                             !“The right growth hacker will have a burning desire to co...
THANK YOU!DOWNLOAD: http://kiss.ly/kissmicroconf2012                Hiten Shah                hitenism.com            hsha...
Lessons Learned Trying to Build Things
Lessons Learned Trying to Build Things
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Lessons Learned Trying to Build Things

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• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
• 4. !“You will get all you want in life if you help enough other people get what they want.” Zig Ziglar HELP ME HELP YOU! EMAIL ME ANYTIME HSHAH@KISSMETRICS.COM
• 5. EMBRACE THERoller Coaster ~
• 6. LEARN HOW TO ASK THE RIGHT Questions ?
• 7. YOUR SUCCESS REQUIRES Focus 1
• 8. What is User Experience?
• 9. ARCHITECT YOURCompany C
• 10. Architect your company HTTP://TRIBALLEADERSHIP.NET
• 11. FOCUS ON METRICS THAT AREACTIONABLE A+
• 12. Vanity metrics will kill yourWhat is User Experience? business VANITY METRICS VS. ACTIONABLE METRICS HTTP://KISS.LY/ACTIONABLEMETRICS
• 13. The Lean Startup HTTP://THELEANSTARTUP.COM
• 14. Data Informed - Continuous Improvement Baseline, optimize and improvere ings Splolden Teion Build Learn Measure THE LEAN STARTUP
• 15. !“The only way to win is to learn faster than anyone else.” Eric Ries
• 16. IT TAKES TIME & MONEY TO Learn $
• 17. Spend time and money to learn 75+ CONTRACTS 7 FIGURES BURNED INFINITE GAIN
• 18. MAKE LOTS OFFriends
• 19. What is User Experience?
• 20. !“That’s a hefty $250 CPM to the advertiser…which is way above what radio stations charge for ads.” Michael Arrington
• 21. FOCUS ONCustomers !
• 22. !“I was sincerely hoping wed find some magic combination of events that would jumpstart it.” Fruitcast Partner
• 23. YOU MAKE YOUR OWN Luck +
• 24. What is User Experience?
• 25. MARRY THE PROBLEM NOT THE Solution =
• 26. Not the solution 3 YEARS $1,000,000 BURNED INFINITE LOSS
• 27. ALWAYS BEGIN WITH A Hypothesis ?
• 28. Start with a hypothesis HTTP://CUSTDEV.COM
• 29. !“People who are responsible for improving web user experiences have a problem communicating what needs to be improved.” Problem Hypothesis
• 30. MAKE YOUR PRODUCT Simple -
• 31. Make your product simple
• 32. START WITH A SPECIFICAudience @
• 33. Start with an audience
• 34. WHO ARE YOURCustomers?
• 35. WHERE DO THEYHang out?
• 36. HOW SHOULD YOUEngage?
• 37. Who are your customers?
• 38. Where do they hang out?
• 39. How should you engage?
• 40. Build an audience early
• 41. Build an audience early 23,000
• 42. What is User Experience?
• 43. Who are your customers? ONLINE MARKETERS WITH Websites
• 44. Where do they hang out? #measure ON TWITTER
• 45. How should you engage?
• 46. Build an audience early
• 47. ROI! $7.35 COST PER SIGN UP
• 48. How to reach your customers...
• 49. You have to become a growth hacker! !“The right growth hacker will have a burning desire to connect your target market with your must have solution.” Sean Ellis, Growth Hacker GROWTH HACKER 101 HTTP://KISS.LY/GROWTHHACKER

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Transcript of "Lessons Learned Trying to Build Things"

  1. 1. LESSONS LEARNED TRYING TO BUILD THINGSDOWNLOAD: http://kiss.ly/kissmicroconf2012 Hiten Shah April 2012 - MicroConf
  2. 2. @hnshah #MicroConf
  3. 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
  4. 4. !“You will get all you want in life if you help enough other people get what they want.” Zig Ziglar HELP ME HELP YOU! EMAIL ME ANYTIME HSHAH@KISSMETRICS.COM
  5. 5. EMBRACE THERoller Coaster ~
  6. 6. LEARN HOW TO ASK THE RIGHT Questions ?
  7. 7. YOUR SUCCESS REQUIRES Focus 1
  8. 8. What is User Experience?
  9. 9. ARCHITECT YOURCompany C
  10. 10. Architect your company HTTP://TRIBALLEADERSHIP.NET
  11. 11. FOCUS ON METRICS THAT AREACTIONABLE A+
  12. 12. Vanity metrics will kill yourWhat is User Experience? business VANITY METRICS VS. ACTIONABLE METRICS HTTP://KISS.LY/ACTIONABLEMETRICS
  13. 13. The Lean Startup HTTP://THELEANSTARTUP.COM
  14. 14. Data Informed - Continuous Improvement Baseline, optimize and improvere ings Splolden Teion Build Learn Measure THE LEAN STARTUP
  15. 15. !“The only way to win is to learn faster than anyone else.” Eric Ries
  16. 16. IT TAKES TIME & MONEY TO Learn $
  17. 17. Spend time and money to learn 75+ CONTRACTS 7 FIGURES BURNED INFINITE GAIN
  18. 18. MAKE LOTS OFFriends
  19. 19. What is User Experience?
  20. 20. !“That’s a hefty $250 CPM to the advertiser…which is way above what radio stations charge for ads.” Michael Arrington
  21. 21. FOCUS ONCustomers !
  22. 22. !“I was sincerely hoping wed find some magic combination of events that would jumpstart it.” Fruitcast Partner
  23. 23. YOU MAKE YOUR OWN Luck +
  24. 24. What is User Experience?
  25. 25. MARRY THE PROBLEM NOT THE Solution =
  26. 26. Not the solution 3 YEARS $1,000,000 BURNED INFINITE LOSS
  27. 27. ALWAYS BEGIN WITH AHypothesis ?
  28. 28. Start with a hypothesis HTTP://CUSTDEV.COM
  29. 29. !“People who are responsible for improving web user experiences have a problem communicating what needs to be improved.” Problem Hypothesis
  30. 30. MAKE YOUR PRODUCT Simple -
  31. 31. Make your product simple SEE WHERE PEOPLE CLICK HTTP://CRAZYEGG.COM
  32. 32. START WITH A SPECIFICAudience @
  33. 33. Start with an audienceThe lifeblood of your business ispeople. They interact with you andeven pay you… they are your users...your customers. Start getting to knowthem as fast as possible. “There is no black magic to successfully attracting customers via the web.” Rand Fishkin- Who are your customers?- Where do they hang out?- How should you engage?
  34. 34. WHO ARE YOURCustomers?
  35. 35. WHERE DO THEYHang out?
  36. 36. HOW SHOULD YOUEngage?
  37. 37. Who are your customers? PEOPLE WHO DESIGN Websites
  38. 38. Where do they hang out?
  39. 39. How should you engage? HELP THEM BE MORE Awesome
  40. 40. Build an audience early ORIGINAL CRAZYEGG TEASER FROM 2005
  41. 41. Build an audience early 23,000 PRE-LAUNCH EMAILS 200,000 CUSTOMERS 7 FIGURES REVENUE
  42. 42. What is User Experience?
  43. 43. Who are your customers? ONLINE MARKETERS WITH Websites
  44. 44. Where do they hang out? #measure ON TWITTER
  45. 45. How should you engage?
  46. 46. Build an audience early 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET
  47. 47. ROI! $7.35 COST PER SIGN UP
  48. 48. How to reach your customers...
  49. 49. You have to become a growth hacker! !“The right growth hacker will have a burning desire to connect your target market with your must have solution.” Sean Ellis, Growth Hacker GROWTH HACKER 101 HTTP://KISS.LY/GROWTHHACKER
  50. 50. THANK YOU!DOWNLOAD: http://kiss.ly/kissmicroconf2012 Hiten Shah hitenism.com hshah@kissmetrics.com
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