Lessons Learned Trying to Build Things

LESSONS LEARNED TRYING TO BUILD THINGSDOWNLOAD: http://kiss.ly/kissmicroconf2012 Hiten Shah April 2012 - MicroConf

@hnshah #MicroConf

DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY

!“You will get all you want in life if you help enough other people get what they want.” Zig Ziglar HELP ME HELP YOU! EMAIL ME ANYTIME HSHAH@KISSMETRICS.COM

EMBRACE THERoller Coaster ~

LEARN HOW TO ASK THE RIGHT Questions ?

YOUR SUCCESS REQUIRES Focus 1

What is User Experience?

ARCHITECT YOURCompany C

Architect your company HTTP://TRIBALLEADERSHIP.NET

FOCUS ON METRICS THAT AREACTIONABLE A+

Vanity metrics will kill yourWhat is User Experience? business VANITY METRICS VS. ACTIONABLE METRICS HTTP://KISS.LY/ACTIONABLEMETRICS

The Lean Startup HTTP://THELEANSTARTUP.COM

Data Informed - Continuous Improvement Baseline, optimize and improvere ings Splolden Teion Build Learn Measure THE LEAN STARTUP

!“The only way to win is to learn faster than anyone else.” Eric Ries

IT TAKES TIME & MONEY TO Learn $

Spend time and money to learn 75+ CONTRACTS 7 FIGURES BURNED INFINITE GAIN

MAKE LOTS OFFriends

!“That’s a hefty $250 CPM to the advertiser…which is way above what radio stations charge for ads.” Michael Arrington

FOCUS ONCustomers !

!“I was sincerely hoping wed find some magic combination of events that would jumpstart it.” Fruitcast Partner

YOU MAKE YOUR OWN Luck +

MARRY THE PROBLEM NOT THE Solution =

Not the solution 3 YEARS $1,000,000 BURNED INFINITE LOSS

ALWAYS BEGIN WITH AHypothesis ?

Start with a hypothesis HTTP://CUSTDEV.COM

!“People who are responsible for improving web user experiences have a problem communicating what needs to be improved.” Problem Hypothesis

MAKE YOUR PRODUCT Simple -

Make your product simple SEE WHERE PEOPLE CLICK HTTP://CRAZYEGG.COM

START WITH A SPECIFICAudience @

Start with an audienceThe lifeblood of your business ispeople. They interact with you andeven pay you… they are your users...your customers. Start getting to knowthem as fast as possible. “There is no black magic to successfully attracting customers via the web.” Rand Fishkin- Who are your customers?- Where do they hang out?- How should you engage?

WHO ARE YOURCustomers?

WHERE DO THEYHang out?

HOW SHOULD YOUEngage?

Who are your customers? PEOPLE WHO DESIGN Websites

Where do they hang out?

How should you engage? HELP THEM BE MORE Awesome

Build an audience early ORIGINAL CRAZYEGG TEASER FROM 2005

Build an audience early 23,000 PRE-LAUNCH EMAILS 200,000 CUSTOMERS 7 FIGURES REVENUE

Who are your customers? ONLINE MARKETERS WITH Websites

Where do they hang out? #measure ON TWITTER

How should you engage?

Build an audience early 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET

ROI! $7.35 COST PER SIGN UP

How to reach your customers...

You have to become a growth hacker! !“The right growth hacker will have a burning desire to connect your target market with your must have solution.” Sean Ellis, Growth Hacker GROWTH HACKER 101 HTTP://KISS.LY/GROWTHHACKER

THANK YOU!DOWNLOAD: http://kiss.ly/kissmicroconf2012 Hiten Shah hitenism.com hshah@kissmetrics.com

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Lessons Learned Trying to Build Things

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