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How to Start Using Analytics Without Feeling Overwhelmed

by Presenter at KISSmetrics.com on Jun 15, 2012

  • 2,706 views

• 3. We’ll cover...1 What’s the point of analytics?2 A treasure map for dealing with data3 4 Google Analytics tactics you can use right now ...

• 3. We’ll cover...1 What’s the point of analytics?2 A treasure map for dealing with data3 4 Google Analytics tactics you can use right now
• 4. How do you know what works? In business, we build as fast as we can. New projects, new products, and new customers.
• 5. 8*6*(9:&$2#;(/(4&6-<&><+(92=$&"#2#6>
• 6. Build
• 7. Measure
• 8. Learn
• 9. If you want to win, focus on speed The more times you go through the cycle, the better your business will be.
• 10. Analytics is critical for measuring and learning Analytics makes the Measure and Learn steps MUCH faster.
• 11. TIME FOR THETreasure Map
• 12. Guiding Principle #1 AVOID VANITY Metrics
• 13. These are vanity metrics
• 14. No connection to your business Vanity metrics make us feel good when they improve but they don’t help us grow our business.
• 15. Web analytics is vanity metrics In Google Analytics, vanity metrics are everywhere.
• 16. Vanity metrics are a distraction
• 17. Difficult to take action If pageviews go up, what should you do?
• 18. Be careful with web analytics Improving traffic doesn’t necessarily improve your business.
• 19. Google Analytics Tactic #1 1 Pageviews 2 Time on site 3 Pages/visit 4 Visits 5 Bounce rate
• 20. Guiding Principle #2 FOCUS ON Customers
• 21. How do we focus on our customers? Using customer analytics is the easiest way.
• 22. What if I don’t have customer analytics?
• 23. How can we tell what’s working?
• 24. This tells us where our customers come from
• 25. Google Analytics Tactic #2 How to Setup Google Analytics Goals
• 26. Google Analytics Tactic #3
• 27. Always ask yourself this question: I see all this data on my traffic. But where are my customers?
• 28. Guiding Principle #3 DO CUSTOMERS COME Back?
• 29. Who gets credit?
• 30. Conversions get split up
• 31. Only possible when tracking real people
• 32. This data include returning customers
• 33. Stop guessing
• 34. Guiding Principle #4 TRACK YOUR Funnel
• 35. Define your funnel
• 36. Funnels track two metrics at each step
• 37. Google Analytics Tactic #4
• 38. How to setup Google Analytics Funnels
• 39. Most businesses don’t have a single path
• 40. A customer analytics funnel
• 41. Focus on your business Instead of forcing your business to match a Google Analytics funnel, use customer analytics funnels to match your business.
• 42. Guiding Principle #5 START WITH YOUR Benchmarks
• 43. Your metrics will be different
• 44. Compare yourself to yourself
• 45. 5 Guiding Principles to Find Treasure
• 46. 4 Google Analytics Tactics
• 47. WHAT’S THENext Step?
• 48. Get customer analytics
• 49. Get reports on real people
• 50. Every point of engagement for a customer
• 51. Why is customer analytics so great?
• 52. Who offers customer analytics?
• 53. Other options? Pay an engineer $100,000+ in salary to build it for you.

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How to Start Using Analytics Without Feeling Overwhelmed How to Start Using Analytics Without Feeling Overwhelmed Presentation Transcript