Neil Patel, co-founder at KISSmetrics
How to Increase your Revenue
with Affiliate Marketing
!
April 2014
Dan McGaw - KISSmetrics - @danielmcgaw
!
Dan is the Director of Marketing at KISSmetrics, where he
get’s the opportunity t...
Doing Business on the Web for 11 Years
@danielmcgaw
#KISSwebinar
Join Dan on Twi er
@neilpatel #KISSwebinar
Join Neil on Twi er
1 Foundation of Affiliate Marketing
2 Turning Advocates into Marketers
3 Affiliate Marketing for SaaS
Today we will cover
4 Me...
WATCH WEBINAR RECORDING NOW
Foundation of
Affiliate Marketing
1
Can be thought of as outsourced marketing
What is Affiliate Marketing?
How it Works
Affiliate is assigned a tracking URL
Affiliate markets your company
Customers or leads are acquired
Affiliate recei...
Affiliate uses a tracking code
Installs a tracking URL on their website or ad
Affiliate markets your company
Affiliate markets your company
Customers or leads are acquired
Visitor purchases product or signs up
Affiliate receives a commission
Affiliate receives a commission
Affiliates vs Referrals
Referral programs are for customers
Affiliates
Anyone can be an affiliate
Advantages
• Pay only for results
• Can be more cost effective
• Affiliates may be be er at creating copy & reaching segments...
Drawbacks
• You don’t control the message
• Lead quality may not be as good
• If mismanaged your traffic may come from an un...
LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial
Turning Advocates into
Marketers
2
Finding Good Affiliates
The ones passionate about your product may be
the best affiliates.
HasOffers
Creating an Offer for Affiliates
View Pending Affiliates
Implications for SaaS
3
Begin A er Product/Market Fit
Should be done when you’re at a steady state
Price point
Affiliates need a high price point
Be Sure Your Site Converts
Affiliates want to work with websites that convert
Figure out affiliate pay
Are affiliates paid one time or recurring?
THANK YOU
Neil Patel
Co-Founder


@neilpatel
Questions?
Neil Patel
Co-Founder
KISSmetrics

@neilpatel
Dan McGaw
Director of Marketing
KISSmetrics
@danielmcgaw
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How to Boost Your Growth with Affiliate Marketing

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1 Foundation of Affiliate Marketing 2 Turning Advocates into Marketers 3 Affiliate Marketing for SaaS Today we will cover 4 Measuring Your Performance
Foundation of Affiliate Marketing
Can be thought of as outsourced marketing
What is Affiliate Marketing?
How it Works Affiliate is assigned a tracking URL Affiliate markets your company Customers or leads are acquired Affiliate receives a commission
Affiliate uses a tracking code Installs a tracking URL on their website or ad
Affiliate markets your company
Customers or leads are acquired Visitor purchases product or signs up
Affiliate receives a commission
Affiliates vs Referrals Referral programs are for customers
Anyone can be an affiliate
Advantages • Pay only for results • Can be more cost effective • Affiliates may be better at creating copy & reaching segments • You know your cost per acquisition • You almost never lose money
Drawbacks • You don’t control the message • Lead quality may not be as good • If mismanaged your traffic may come from an unreputable source. This could also make your brand look bad.
Turning Advocates into Marketers
Finding Good Affiliates The ones passionate about your product may be the best affiliates.
HasOffers
Creating an Offer for Affiliates
View Pending Affiliates
Implications for SaaS
Begin After Product/Market Fit Should be done when you’re at a steady state
Price point Affiliates need a high price point
Be Sure Your Site Converts Affiliates want to work with websites that convert
Figure out affiliate pay Are affiliates paid one time or recurring?

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How to Boost Your Growth with Affiliate Marketing

  1. 1. Neil Patel, co-founder at KISSmetrics How to Increase your Revenue with Affiliate Marketing ! April 2014
  2. 2. Dan McGaw - KISSmetrics - @danielmcgaw ! Dan is the Director of Marketing at KISSmetrics, where he get’s the opportunity to help the best marketers in the world measure their marketing and business efforts. Prior to KISSmetrics, Dan was VP of growth at Code School, where he helped the company grow to over 500k users and $400k+ in monthly revenue. Neil Patel - KISSmetrics - @neilpatel ! Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences.
  3. 3. Doing Business on the Web for 11 Years
  4. 4. @danielmcgaw #KISSwebinar Join Dan on Twi er
  5. 5. @neilpatel #KISSwebinar Join Neil on Twi er
  6. 6. 1 Foundation of Affiliate Marketing 2 Turning Advocates into Marketers 3 Affiliate Marketing for SaaS Today we will cover 4 Measuring Your Performance
  7. 7. WATCH WEBINAR RECORDING NOW
  8. 8. Foundation of Affiliate Marketing 1
  9. 9. Can be thought of as outsourced marketing What is Affiliate Marketing?
  10. 10. How it Works Affiliate is assigned a tracking URL Affiliate markets your company Customers or leads are acquired Affiliate receives a commission
  11. 11. Affiliate uses a tracking code Installs a tracking URL on their website or ad
  12. 12. Affiliate markets your company Affiliate markets your company
  13. 13. Customers or leads are acquired Visitor purchases product or signs up
  14. 14. Affiliate receives a commission Affiliate receives a commission
  15. 15. Affiliates vs Referrals Referral programs are for customers
  16. 16. Affiliates Anyone can be an affiliate
  17. 17. Advantages • Pay only for results • Can be more cost effective • Affiliates may be be er at creating copy & reaching segments • You know your cost per acquisition • You almost never lose money
  18. 18. Drawbacks • You don’t control the message • Lead quality may not be as good • If mismanaged your traffic may come from an unreputable source. This could also make your brand look bad.
  19. 19. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
  20. 20. Turning Advocates into Marketers 2
  21. 21. Finding Good Affiliates The ones passionate about your product may be the best affiliates.
  22. 22. HasOffers
  23. 23. Creating an Offer for Affiliates
  24. 24. View Pending Affiliates
  25. 25. Implications for SaaS 3
  26. 26. Begin A er Product/Market Fit Should be done when you’re at a steady state
  27. 27. Price point Affiliates need a high price point
  28. 28. Be Sure Your Site Converts Affiliates want to work with websites that convert
  29. 29. Figure out affiliate pay Are affiliates paid one time or recurring?
  30. 30. THANK YOU Neil Patel Co-Founder 
 @neilpatel
  31. 31. Questions? Neil Patel Co-Founder KISSmetrics
 @neilpatel Dan McGaw Director of Marketing KISSmetrics @danielmcgaw
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