1 Foundation of Aﬃliate Marketing 2 Turning Advocates into Marketers 3 Aﬃliate Marketing for SaaS Today we will cover 4 Measuring Your Performance
Foundation of Aﬃliate Marketing
Can be thought of as outsourced marketing
What is Aﬃliate Marketing?
How it Works Aﬃliate is assigned a tracking URL Aﬃliate markets your company Customers or leads are acquired Aﬃliate receives a commission
Aﬃliate uses a tracking code Installs a tracking URL on their website or ad
Aﬃliate markets your company
Customers or leads are acquired Visitor purchases product or signs up
Aﬃliate receives a commission
Aﬃliates vs Referrals Referral programs are for customers
Anyone can be an aﬃliate
Advantages • Pay only for results • Can be more cost eﬀective • Aﬃliates may be better at creating copy & reaching segments • You know your cost per acquisition • You almost never lose money
Drawbacks • You don’t control the message • Lead quality may not be as good • If mismanaged your traﬃc may come from an unreputable source. This could also make your brand look bad.
Turning Advocates into Marketers
Finding Good Aﬃliates The ones passionate about your product may be the best aﬃliates.
Creating an Oﬀer for Aﬃliates
View Pending Aﬃliates
Implications for SaaS
Begin After Product/Market Fit Should be done when you’re at a steady state
Price point Aﬃliates need a high price point
Be Sure Your Site Converts Aﬃliates want to work with websites that convert
Figure out aﬃliate pay Are aﬃliates paid one time or recurring?