How the Psychology of Color Can Increase Your Website Conversions
 

Like this? Share it with your network

Share

How the Psychology of Color Can Increase Your Website Conversions

on

  • 10,664 views

How the Psychology of Color Can Increase Your Website Conversions Neil Patel, co-founder at KISSmetrics ...

How the Psychology of Color Can Increase Your Website Conversions Neil Patel, co-founder at KISSmetrics
Join the conversation on Twitter @thuelmadsen #KISSwebinar
Neil Patel - KISSmetrics - @neilpatel ! Neil Patel is a serial entrepreneur and the co-founder of KISSmetrics and Crazy Egg. He helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. Your presenter
Join Neil on Twitter @neilpatel #KISSwebinar
How Colors Affect Us 1
Humans Can See About 10 Million Different Colors Colors Can Create Emotional Reactions One study examined which colors were the most and
Pleasant Hue
Most Pleasant & Most Arousing
Least Pleasant Yellow:
Most Arousing Green-Yellow:
Red & Yellow Red & yellow shown to elicit more brain activity than green or blue
Colors Affect Buying Decisions • Consumers buy products in colors that they find most appealing at the time of purchase • 90% of snap judgments made about products can be based on color alone (depending on the product). • Colors impact how consumers view the personality of a brand
Using the Psychology of Colors to Your Advantage 2
Logo Color Helps in Establishing Differentiation
Colors Help a Product and Brand Stand Out Think Apple’s aluminum color and white cables.
Influences Consumer Perception Use colors to establish your differentiation from competitors
Ignore Stereotypical Color Associations Color preferences are determined by experience. Color Guidelines for Web Conversions Contrast is key when forming CTAs
Facebook’s Sign Up Button
Charity Water Donate Now Button
Red In competitive situations, a red background made people pay more.
Blue In negotiations, a red background decreased a consumer’s willingness to pay as compared to blue.
Blue In fixed price settings, consumers are more influenced by blue.
Blue Researcher says: “Because these consumers were also only competing with the seller, purchase likelihoods were lower with red backgrounds compared to blue, indicating that their willingness to pay may have been lower.”
Red & Blue Red induces aggression relative to blue.
What This Means
For You In competitive situations, test using a red background.
For fixed-price scenarios, test using a blue background.
Color Psychology for Men and Women Men and women vary in their color preferences
Men’s Favorite Colors
Women’s Favorite Colors
Gender Color Preferences
Questions? Neil Patel Co-Founder KISSmetrics ! @neilpatel Thue Madsen Marketing Associate KISSmetrics ! @thuelmadsen

Statistics

Views

Total Views
10,664
Views on SlideShare
10,565
Embed Views
99

Actions

Likes
296
Downloads
345
Comments
4

15 Embeds 99

http://www.scoop.it 37
http://www.strikingly.com 17
https://twitter.com 16
http://www.slideee.com 10
http://umarketor.strikingly.com 5
http://blog.openmba.education 3
http://localhost 2
http://funday-brand.evolero-dev.com 2
http://funday-brand.evolero3.com 1
http://pulse.me&_=1408818904431 HTTP 1
http://pulse.me&_=1408890496934 HTTP 1
http://pulse.me&_=1408849671255 HTTP 1
http://www.google.com 1
http://pulse.me&_=1408818899364 HTTP 1
https://www.linkedin.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Yes, a great set of slides illustrating its subject; colour and its constructive use is at the heart of good design...
    Are you sure you want to
    Your message goes here
    Processing…
  • thanks, very clear colour
    Are you sure you want to
    Your message goes here
    Processing…
  • Excellent tips. Thank you so much, Neil
    Are you sure you want to
    Your message goes here
    Processing…
  • great slides, thanks
    indeed, colors are extremely important
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How the Psychology of Color Can Increase Your Website Conversions Presentation Transcript

  • 1. How the Psychology of Color Can Increase Your Website Conversions Neil Patel, co-founder at KISSmetrics
  • 2. Join the conversation on Twi!er @thuelmadsen #KISSwebinar
  • 3. Neil Patel - KISSmetrics - @neilpatel ! Neil Patel is a serial entrepreneur and the co-founder of KISSmetrics and Crazy Egg. He helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. Your presenter
  • 4. Doing Business on the Web for 11 Years
  • 5. Join Neil on Twi!er @neilpatel #KISSwebinar
  • 6. Today we will cover 1 How Colors Affect Us 2 Using the Psychology of Colors to Your Advantage 3 Color Tips
  • 7. WATCH WEBINAR RECORDING NOW
  • 8. How Colors Affect Us 1
  • 9. Humans Can See About 10 Million Different Colors Source: http://www.simoneye.com/blog/how-many-colors-do-we-actually-see
  • 10. Colors Can Create Emotional Reactions One study examined which colors were the most and Source: http://psycnet.apa.org/journals/xge/123/4/394/ least pleasant
  • 11. Pleasant Hue Source: http://psycnet.apa.org/journals/xge/123/4/394/ Blue:
  • 12. Most Pleasant & Most Arousing Source: http://psycnet.apa.org/journals/xge/123/4/394/ Blue-Green:
  • 13. Pleasant Hue & Most Arousing Source: http://psycnet.apa.org/journals/xge/123/4/394/ Green:
  • 14. Pleasant Hue Source: http://psycnet.apa.org/journals/xge/123/4/394/ Red-Purple:
  • 15. Pleasant Hue Source: http://psycnet.apa.org/journals/xge/123/4/394/ Purple:
  • 16. Pleasant Hue & Least Arousing Source: http://psycnet.apa.org/journals/xge/123/4/394/ Purple - Blue:
  • 17. Least Pleasant Yellow:
  • 18. Least Pleasant & Most Arousing Green-Yellow:
  • 19. Least Arousing Yellow-Red:
  • 20. Most Pleasant & Least Pleasant Most Pleasant: Least Pleasant:
  • 21. Most Arousing & Least Arousing Most Pleasant: Least Arousing:
  • 22. Red & Yellow Red & yellow shown to elicit more brain activity than green or blue Source: http://emotion-research.net/Members/AlexGenov/Genov,%20Schall,%20Laird,%201999.pdf
  • 23. Colors Affect Buying Decisions • Consumers buy products in colors that they find most appealing at the time of purchase • 90% of snap judgments made about products can be based on color alone (depending on the product). • Colors impact how consumers view the personality of a brand Sources: http://faculty.haas.berkeley.edu/c_lee/manuscript.pdf http://www.emeraldinsight.com/journals.htm?articleid=1558119&show=abstract http://link.springer.com/article/10.1007%2Fs11747-010-0245-y
  • 24. Start Your Free KISSmetrics Trial LOG IN WITH GOOGLE
  • 25. Using the Psychology of Colors to Your Advantage 2
  • 26. Logo Color Helps in Establishing Differentiation
  • 27. Colors Help a Product and Brand Stand Out Think Apple’s aluminum color and white cables.
  • 28. Influences Consumer Perception Use colors to establish your differentiation from competitors
  • 29. Ignore Stereotypical Color Associations Color preferences are determined by experience. Source: http://news.discovery.com/human/evolution/colors-preferences-evolution-style.htm
  • 30. Stereotypical Color Association Purple means “imaginative and wise”
  • 31. Stereotypical Color Association Red means “excitement, youthful, and bold”
  • 32. Stereotypical Color Association Blue means “trust”
  • 33. Stereotypical Color Association Green means “peaceful, growth, and health”
  • 34. Ignore Stereotypical Color Associations!
  • 35. Color Guidelines for Web Conversions Contrast is key when forming CTAs
  • 36. Facebook’s Sign Up Bu!on
  • 37. Charity Water Donate Now Bu!on
  • 38. Lings Cars
  • 39. Color Tips 2
  • 40. Red In competitive situations, a red background made people pay more. Source: http://www.vt.edu/spotlight/innovation/2013-04-22-consumers/color.html
  • 41. Blue In negotiations, a red background decreased a consumer’s willingness to pay as compared to blue. Source: http://www.vt.edu/spotlight/innovation/2013-04-22-consumers/color.html
  • 42. Blue In fixed price se!ings, consumers are more influenced by blue. Source: http://www.vt.edu/spotlight/innovation/2013-04-22-consumers/color.html
  • 43. Blue Researcher says: “Because these consumers were also only competing with the seller, purchase likelihoods were lower with red backgrounds compared to blue, indicating that their willingness to pay may have been lower.” Source: http://www.vt.edu/spotlight/innovation/2013-04-22-consumers/color.html
  • 44. Red & Blue Red induces aggression relative to blue. Source: http://www.vt.edu/spotlight/innovation/2013-04-22-consumers/color.html
  • 45. What This Means For You In competitive situations, test using a red background.
  • 46. What This Means For You For fixed-price scenarios, test using a blue background.
  • 47. Color Psychology for Men and Women Men and women vary in their color preferences
  • 48. Men’s Favorite Colors Source: http://www.joehallock.com/edu/COM498/preferences.html
  • 49. Women’s Favorite Colors Source: http://www.joehallock.com/edu/COM498/preferences.html
  • 50. Women’s Favorite Colors Source: http://www.joehallock.com/edu/COM498/preferences.html
  • 51. Women’s Favorite Colors Source: http://www.joehallock.com/edu/COM498/preferences.html
  • 52. Gender Color Preferences Source: http://www.ncbi.nlm.nih.gov/pubmed/2235253
  • 53. THANK YOU Neil Patel Co-Founder KISSmetrics @neilpatel
  • 54. Questions? Neil Patel Co-Founder KISSmetrics ! @neilpatel Thue Madsen Marketing Associate KISSmetrics ! @thuelmadsen