Neil Patel
Growing Your Business With
Inbound Marketing
!
March 2014
Neil Patel
Co-Founder


@neilpatel
Presenter
Neil Patel is a serial entrepreneur, angel investor
and digital marketing spe...
Doing Business on the Web for 11 Years
I have help 100’s of companies with their
Inbound Marketing efforts
@neilpatel #KISSwebinar
Join Neil on Twi er
1 Intro to Inbound Marketing
2 Successful Companies to Learn From
3 Tactics on Doing it Well
Agenda
4 Measuring Your Perfo...
WATCH THIS WEBINAR RECORDING NOW
Intro to
Inbound Marketing
1
Promoting a company through content creation
What is Inbound Marketing?
How is it Different From Outbound?
Inbound
Outbound
• Create content, customers come
• Aim to educate visitors on a topic
•...
Inbound Marketing Funnel
Advantages
• Lower cost per lead
• Customers come to you
• Overtime you become a resource and a source of knowledge
• More...
Successful Companies to
Learn From
2
InsideOut
Achieved a 388% increase in leads
h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-ste...
Mint
h ps://www.mint.com/blog/
Kra Foods
h p://www.kra recipes.com/
Yale Appliance
h p://blog.yaleappliance.com/resource-center
LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial
Tactics for Doing it Well
3
Creating Great Content
How to Write a Great Headline
• Most important part of your copy
Element of a great headline
Self-Interest
Draw Curiosity
• Don't be too specific, create curiosity for the reader
• Make th...
Example 1
Example 2
Example 3
Example 4
Example 5
Example 6
Example 7
Example 8
Example 9
Example 10
Example 11
Tips
"Lists" of things work well
Social media mentions gets traction
Hacks
Write a minimum of 30 headlines and get feedback
• Test with people around you
• Ask on social media
Creating Great Content
Guidelines
• Write for your audience
• Solve problems
• Educate
Write For Your
Audience
know who they are
Ask
Email Signup
Ask for job title and email
Ask
Solve Problems
Identify pain points and solve them
• What does your audience struggle with?
• What is your area of expertise?
• Tie the t...
Example 1
Example 2
Example 3
Example 4
Example 5
Common Questions
What questions do your prospects ask?
Educate
Example 1
Example 2
Example 3
Building a
Relationship
Email Subscriber List
Comments
Webinars
Q&A at the end of webinars
Social Media
Social Media
Social Media
Converting Visitors
into Leads
Free guides
h p://grow.kissmetrics.com/measure-ma ers
Free webinars
h p://grow.kissmetrics.com/webinar-43
Convert visitors into free trails
h p://blog.kissmetrics.com/
Measuring Your
Performance
4
Track Conversions
Sharing Rate
THANK YOU
Neil Patel
@neilpatel
Questions?
Neil Patel
@neilpatel
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Growing Your Business With Inbound Marketing

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• Neil Patel Growing Your Business With Inbound Marketing ! March 2014
• Neil Patel Co-Founder 
 @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences
• Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts
• @neilpatel #KISSwebinar Join Neil on Twitter
• 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance
• Intro to Inbound Marketing 1
• Promoting a company through content creation What is Inbound Marketing?
• How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers
• Inbound Marketing Funnel
• Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic
• Successful Companies to Learn From 2
• InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy
• Mint h ps://www.mint.com/blog/
• Kraft Foods h p://www.kra recipes.com/
• Yale Appliance h p://blog.yaleappliance.com/resource-center
• Tactics for Doing it Well 3
• Creating Great Content How to Write a Great Headline • Most important part of your copy
• Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear
• Tips "Lists" of things work well Social media mentions gets traction
• Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media
• Creating Great Content Guidelines • Write for your audience • Solve problems • Educate
• Write For Your Audience know who they are
• Email Signup Ask for job title and email
• Ask
• Solve Problems
• Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together
• Common Questions - What questions do your prospects ask?
• Educate
• Building a Relationship
• Email Subscriber List
• Comments
• Webinars Q&A at the end of webinars
• Social Media
• Converting Visitors into Leads
• Free guides http://grow.kissmetrics.com/measure-matters
• Free webinars http://grow.kissmetrics.com/webinar-43
• Convert visitors into free trails h p://blog.kissmetrics.com/
• Measuring Your Performance 4
• Track Conversions
• Sharing Rate
• Questions? Neil Patel @neilpatel

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Growing Your Business With Inbound Marketing

  1. 1. Neil Patel Growing Your Business With Inbound Marketing ! March 2014
  2. 2. Neil Patel Co-Founder 
 @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences
  3. 3. Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts
  4. 4. @neilpatel #KISSwebinar Join Neil on Twi er
  5. 5. 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance
  6. 6. WATCH THIS WEBINAR RECORDING NOW
  7. 7. Intro to Inbound Marketing 1
  8. 8. Promoting a company through content creation What is Inbound Marketing?
  9. 9. How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers
  10. 10. Inbound Marketing Funnel
  11. 11. Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic
  12. 12. Successful Companies to Learn From 2
  13. 13. InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy
  14. 14. Mint h ps://www.mint.com/blog/
  15. 15. Kra Foods h p://www.kra recipes.com/
  16. 16. Yale Appliance h p://blog.yaleappliance.com/resource-center
  17. 17. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
  18. 18. Tactics for Doing it Well 3
  19. 19. Creating Great Content How to Write a Great Headline • Most important part of your copy
  20. 20. Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear
  21. 21. Example 1
  22. 22. Example 2
  23. 23. Example 3
  24. 24. Example 4
  25. 25. Example 5
  26. 26. Example 6
  27. 27. Example 7
  28. 28. Example 8
  29. 29. Example 9
  30. 30. Example 10
  31. 31. Example 11
  32. 32. Tips "Lists" of things work well Social media mentions gets traction
  33. 33. Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media
  34. 34. Creating Great Content Guidelines • Write for your audience • Solve problems • Educate
  35. 35. Write For Your Audience know who they are
  36. 36. Ask
  37. 37. Email Signup Ask for job title and email
  38. 38. Ask
  39. 39. Solve Problems
  40. 40. Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together
  41. 41. Example 1
  42. 42. Example 2
  43. 43. Example 3
  44. 44. Example 4
  45. 45. Example 5
  46. 46. Common Questions What questions do your prospects ask?
  47. 47. Educate
  48. 48. Example 1
  49. 49. Example 2
  50. 50. Example 3
  51. 51. Building a Relationship
  52. 52. Email Subscriber List
  53. 53. Comments
  54. 54. Webinars Q&A at the end of webinars
  55. 55. Social Media
  56. 56. Social Media
  57. 57. Social Media
  58. 58. Converting Visitors into Leads
  59. 59. Free guides h p://grow.kissmetrics.com/measure-ma ers
  60. 60. Free webinars h p://grow.kissmetrics.com/webinar-43
  61. 61. Convert visitors into free trails h p://blog.kissmetrics.com/
  62. 62. Measuring Your Performance 4
  63. 63. Track Conversions
  64. 64. Sharing Rate
  65. 65. THANK YOU Neil Patel @neilpatel
  66. 66. Questions? Neil Patel @neilpatel
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