Growing Your Business With Inbound Marketing
 

Growing Your Business With Inbound Marketing

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• Neil Patel Growing Your Business With Inbound Marketing ! March 2014 ...

• Neil Patel Growing Your Business With Inbound Marketing ! March 2014
• Neil Patel Co-Founder 
 @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences
• Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts
• @neilpatel #KISSwebinar Join Neil on Twitter
• 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance
• Intro to Inbound Marketing 1
• Promoting a company through content creation What is Inbound Marketing?
• How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers
• Inbound Marketing Funnel
• Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic
• Successful Companies to Learn From 2
• InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy
• Mint h ps://www.mint.com/blog/
• Kraft Foods h p://www.kra recipes.com/
• Yale Appliance h p://blog.yaleappliance.com/resource-center
• Tactics for Doing it Well 3
• Creating Great Content How to Write a Great Headline • Most important part of your copy
• Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear
• Tips "Lists" of things work well Social media mentions gets traction
• Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media
• Creating Great Content Guidelines • Write for your audience • Solve problems • Educate
• Write For Your Audience know who they are
• Email Signup Ask for job title and email
• Ask
• Solve Problems
• Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together
• Common Questions - What questions do your prospects ask?
• Educate
• Building a Relationship
• Email Subscriber List
• Comments
• Webinars Q&A at the end of webinars
• Social Media
• Converting Visitors into Leads
• Free guides http://grow.kissmetrics.com/measure-matters
• Free webinars http://grow.kissmetrics.com/webinar-43
• Convert visitors into free trails h p://blog.kissmetrics.com/
• Measuring Your Performance 4
• Track Conversions
• Sharing Rate
• Questions? Neil Patel @neilpatel

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Growing Your Business With Inbound Marketing Growing Your Business With Inbound Marketing Presentation Transcript

  • Neil Patel Growing Your Business With Inbound Marketing ! March 2014
  • Neil Patel Co-Founder 
 @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences
  • Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts View slide
  • @neilpatel #KISSwebinar Join Neil on Twi er View slide
  • 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance
  • WATCH THIS WEBINAR RECORDING NOW
  • Intro to Inbound Marketing 1
  • Promoting a company through content creation What is Inbound Marketing?
  • How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers
  • Inbound Marketing Funnel
  • Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic
  • Successful Companies to Learn From 2
  • InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy
  • Mint h ps://www.mint.com/blog/
  • Kra Foods h p://www.kra recipes.com/
  • Yale Appliance h p://blog.yaleappliance.com/resource-center
  • LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
  • Tactics for Doing it Well 3
  • Creating Great Content How to Write a Great Headline • Most important part of your copy
  • Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear
  • Example 1
  • Example 2
  • Example 3
  • Example 4
  • Example 5
  • Example 6
  • Example 7
  • Example 8
  • Example 9
  • Example 10
  • Example 11
  • Tips "Lists" of things work well Social media mentions gets traction
  • Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media
  • Creating Great Content Guidelines • Write for your audience • Solve problems • Educate
  • Write For Your Audience know who they are
  • Ask
  • Email Signup Ask for job title and email
  • Ask
  • Solve Problems
  • Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together
  • Example 1
  • Example 2
  • Example 3
  • Example 4
  • Example 5
  • Common Questions What questions do your prospects ask?
  • Educate
  • Example 1
  • Example 2
  • Example 3
  • Building a Relationship
  • Email Subscriber List
  • Comments
  • Webinars Q&A at the end of webinars
  • Social Media
  • Social Media
  • Social Media
  • Converting Visitors into Leads
  • Free guides h p://grow.kissmetrics.com/measure-ma ers
  • Free webinars h p://grow.kissmetrics.com/webinar-43
  • Convert visitors into free trails h p://blog.kissmetrics.com/
  • Measuring Your Performance 4
  • Track Conversions
  • Sharing Rate
  • THANK YOU Neil Patel @neilpatel
  • Questions? Neil Patel @neilpatel