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Growing Your Business With Inbound Marketing

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• Neil Patel Growing Your Business With Inbound Marketing ! March 2014 …

• Neil Patel Growing Your Business With Inbound Marketing ! March 2014
• Neil Patel Co-Founder 
 @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences
• Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts
• @neilpatel #KISSwebinar Join Neil on Twitter
• 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance
• Intro to Inbound Marketing 1
• Promoting a company through content creation What is Inbound Marketing?
• How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers
• Inbound Marketing Funnel
• Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic
• Successful Companies to Learn From 2
• InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy
• Mint h ps://www.mint.com/blog/
• Kraft Foods h p://www.kra recipes.com/
• Yale Appliance h p://blog.yaleappliance.com/resource-center
• Tactics for Doing it Well 3
• Creating Great Content How to Write a Great Headline • Most important part of your copy
• Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear
• Tips "Lists" of things work well Social media mentions gets traction
• Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media
• Creating Great Content Guidelines • Write for your audience • Solve problems • Educate
• Write For Your Audience know who they are
• Email Signup Ask for job title and email
• Ask
• Solve Problems
• Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together
• Common Questions - What questions do your prospects ask?
• Educate
• Building a Relationship
• Email Subscriber List
• Comments
• Webinars Q&A at the end of webinars
• Social Media
• Converting Visitors into Leads
• Free guides http://grow.kissmetrics.com/measure-matters
• Free webinars http://grow.kissmetrics.com/webinar-43
• Convert visitors into free trails h p://blog.kissmetrics.com/
• Measuring Your Performance 4
• Track Conversions
• Sharing Rate
• Questions? Neil Patel @neilpatel

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  • 1. Neil Patel Growing Your Business With Inbound Marketing ! March 2014
  • 2. Neil Patel Co-Founder 
 @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences
  • 3. Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts
  • 4. @neilpatel #KISSwebinar Join Neil on Twi er
  • 5. 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance
  • 6. WATCH THIS WEBINAR RECORDING NOW
  • 7. Intro to Inbound Marketing 1
  • 8. Promoting a company through content creation What is Inbound Marketing?
  • 9. How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers
  • 10. Inbound Marketing Funnel
  • 11. Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic
  • 12. Successful Companies to Learn From 2
  • 13. InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy
  • 14. Mint h ps://www.mint.com/blog/
  • 15. Kra Foods h p://www.kra recipes.com/
  • 16. Yale Appliance h p://blog.yaleappliance.com/resource-center
  • 17. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
  • 18. Tactics for Doing it Well 3
  • 19. Creating Great Content How to Write a Great Headline • Most important part of your copy
  • 20. Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear
  • 21. Example 1
  • 22. Example 2
  • 23. Example 3
  • 24. Example 4
  • 25. Example 5
  • 26. Example 6
  • 27. Example 7
  • 28. Example 8
  • 29. Example 9
  • 30. Example 10
  • 31. Example 11
  • 32. Tips "Lists" of things work well Social media mentions gets traction
  • 33. Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media
  • 34. Creating Great Content Guidelines • Write for your audience • Solve problems • Educate
  • 35. Write For Your Audience know who they are
  • 36. Ask
  • 37. Email Signup Ask for job title and email
  • 38. Ask
  • 39. Solve Problems
  • 40. Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together
  • 41. Example 1
  • 42. Example 2
  • 43. Example 3
  • 44. Example 4
  • 45. Example 5
  • 46. Common Questions What questions do your prospects ask?
  • 47. Educate
  • 48. Example 1
  • 49. Example 2
  • 50. Example 3
  • 51. Building a Relationship
  • 52. Email Subscriber List
  • 53. Comments
  • 54. Webinars Q&A at the end of webinars
  • 55. Social Media
  • 56. Social Media
  • 57. Social Media
  • 58. Converting Visitors into Leads
  • 59. Free guides h p://grow.kissmetrics.com/measure-ma ers
  • 60. Free webinars h p://grow.kissmetrics.com/webinar-43
  • 61. Convert visitors into free trails h p://blog.kissmetrics.com/
  • 62. Measuring Your Performance 4
  • 63. Track Conversions
  • 64. Sharing Rate
  • 65. THANK YOU Neil Patel @neilpatel
  • 66. Questions? Neil Patel @neilpatel