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Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
Growing Your Business With Inbound Marketing
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Growing Your Business With Inbound Marketing

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• Neil Patel Growing Your Business With Inbound Marketing ! March 2014 …

• Neil Patel Growing Your Business With Inbound Marketing ! March 2014
• Neil Patel Co-Founder 
 @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences
• Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts
• @neilpatel #KISSwebinar Join Neil on Twitter
• 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance
• Intro to Inbound Marketing 1
• Promoting a company through content creation What is Inbound Marketing?
• How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers
• Inbound Marketing Funnel
• Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic
• Successful Companies to Learn From 2
• InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy
• Mint h ps://www.mint.com/blog/
• Kraft Foods h p://www.kra recipes.com/
• Yale Appliance h p://blog.yaleappliance.com/resource-center
• Tactics for Doing it Well 3
• Creating Great Content How to Write a Great Headline • Most important part of your copy
• Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear
• Tips "Lists" of things work well Social media mentions gets traction
• Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media
• Creating Great Content Guidelines • Write for your audience • Solve problems • Educate
• Write For Your Audience know who they are
• Email Signup Ask for job title and email
• Ask
• Solve Problems
• Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together
• Common Questions - What questions do your prospects ask?
• Educate
• Building a Relationship
• Email Subscriber List
• Comments
• Webinars Q&A at the end of webinars
• Social Media
• Converting Visitors into Leads
• Free guides http://grow.kissmetrics.com/measure-matters
• Free webinars http://grow.kissmetrics.com/webinar-43
• Convert visitors into free trails h p://blog.kissmetrics.com/
• Measuring Your Performance 4
• Track Conversions
• Sharing Rate
• Questions? Neil Patel @neilpatel

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  • 1. Neil Patel Growing Your Business With Inbound Marketing ! March 2014
  • 2. Neil Patel Co-Founder 
 @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences
  • 3. Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts
  • 4. @neilpatel #KISSwebinar Join Neil on Twi er
  • 5. 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance
  • 6. WATCH THIS WEBINAR RECORDING NOW
  • 7. Intro to Inbound Marketing 1
  • 8. Promoting a company through content creation What is Inbound Marketing?
  • 9. How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers
  • 10. Inbound Marketing Funnel
  • 11. Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic
  • 12. Successful Companies to Learn From 2
  • 13. InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy
  • 14. Mint h ps://www.mint.com/blog/
  • 15. Kra Foods h p://www.kra recipes.com/
  • 16. Yale Appliance h p://blog.yaleappliance.com/resource-center
  • 17. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
  • 18. Tactics for Doing it Well 3
  • 19. Creating Great Content How to Write a Great Headline • Most important part of your copy
  • 20. Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear
  • 21. Example 1
  • 22. Example 2
  • 23. Example 3
  • 24. Example 4
  • 25. Example 5
  • 26. Example 6
  • 27. Example 7
  • 28. Example 8
  • 29. Example 9
  • 30. Example 10
  • 31. Example 11
  • 32. Tips "Lists" of things work well Social media mentions gets traction
  • 33. Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media
  • 34. Creating Great Content Guidelines • Write for your audience • Solve problems • Educate
  • 35. Write For Your Audience know who they are
  • 36. Ask
  • 37. Email Signup Ask for job title and email
  • 38. Ask
  • 39. Solve Problems
  • 40. Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together
  • 41. Example 1
  • 42. Example 2
  • 43. Example 3
  • 44. Example 4
  • 45. Example 5
  • 46. Common Questions What questions do your prospects ask?
  • 47. Educate
  • 48. Example 1
  • 49. Example 2
  • 50. Example 3
  • 51. Building a Relationship
  • 52. Email Subscriber List
  • 53. Comments
  • 54. Webinars Q&A at the end of webinars
  • 55. Social Media
  • 56. Social Media
  • 57. Social Media
  • 58. Converting Visitors into Leads
  • 59. Free guides h p://grow.kissmetrics.com/measure-ma ers
  • 60. Free webinars h p://grow.kissmetrics.com/webinar-43
  • 61. Convert visitors into free trails h p://blog.kissmetrics.com/
  • 62. Measuring Your Performance 4
  • 63. Track Conversions
  • 64. Sharing Rate
  • 65. THANK YOU Neil Patel @neilpatel
  • 66. Questions? Neil Patel @neilpatel

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