Best Practices for Gaining Intelligence on Your Customers in KISSmetrics - Ecommerce

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• 3. I’m going to show you... How to understand your customers as much as possible without needing to sink countless hours into analysis.
• 4. The Quick Checkup1 Lookup and Discovery2 Monitoring3 The Deep Dive4 We’ll cover...
• 5. The Quick Checkup 1
• 6. A 30 second check for problems and opportunities
• 7. Focus on... What’s changing? And in what direction is it going?
• 8. The Metrics Tab
• 9. Number of completed orders1 Conversion rate Visitor -> Purchase2 Average revenue per user3 Revenue4 Newsletter signups5 Number of products added to cart6 Key metrics you should add for ecommerce
• 10. The Daily Metrics Email
• 11. Where to set up your daily metrics email:
• 12. Do your Quick Checkup daily. Either log in to review your metrics or use the Daily Metrics email.
• 13. Lookup and Discovery 2
• 14. Review main reports and answer critical questions
• 15. Segment Revenue Report1 Funnels2 People Search3 Cohorts4 4 ways to look up your data
• 16. 1. Segment your revenue report
• 17. You’ll get data like this:
• 18. First ever referrer1 Product categories2 Search terms and campaigns3 Business type, industry, or demographics 4 Key properties to segment revenue by:
• 19. 2. Your main funnel
• 20. Establish your own baseline1 Look for bottlenecks2 Test changes on entire funnel3 Quality in = quality out4 Best practices for funnels
• 21. 3. People searches help you understand users
• 22. View timelines of individual users
• 23. 4. Use cohorts to track acquisition
• 24. And repeat purchases by product category
• 25. Do a Lookup and Discovery Weekly Once a week, review who your customers are, where they come from, and answer critical questions.
• 26. Monitoring 3
• 27. Keep an eye on data as it happens
• 28. KISSmetrics Live
• 29. Keeping an eye on a launch1 Making sure critical functions work2 Debugging data implementation3 Perfect for...
• 30. Monitor your data in the background. Many of our customers set up a dedicated monitor for KISSmetrics Live.
• 31. The Deep Dive 4
• 32. Time to slice and dice
• 33. The Power Report
• 34. Compare impact of features on purchases...
• 35. Build segments within segments
• 36. Build tiered segments1 Unlimited columns of your metrics2 Apply filters to each metric3 Flexibility of MySQL queries without code 4 You can...
• 37. Who gets access to the Power Report? You need to be on one of our Professional plans.
• 38. Do a Deep Dive monthly Once a month, slice and dice your data to answer every question that came up.
• 39. I have 4 action steps for you
• 40. Daily = Quick Checkup1 Weekly = Lookup and Discovery2 Monthly = Deep Dive3 Show your Live tab on a monitor4 Action Steps to Become Data Driven

Published in: Business, Technology

Best Practices for Gaining Intelligence on Your Customers in KISSmetrics - Ecommerce

  1. 1. Best Practices for Gaining Intelligence on Your Customers in KISSmetrics - Ecommerce Lars Lofgren Growth Manager - August 2013
  2. 2. @larslofgren
  3. 3. I’m going to show you... How to understand your customers as much as possible without needing to sink countless hours into analysis.
  4. 4. The Quick Checkup1 Lookup and Discovery2 Monitoring3 The Deep Dive4 We’ll cover...
  5. 5. The Quick Checkup 1
  6. 6. A 30 second check for problems and opportunities
  7. 7. Focus on... What’s changing? And in what direction is it going?
  8. 8. The Metrics Tab
  9. 9. Number of completed orders1 Conversion rate Visitor -> Purchase2 Average revenue per user3 Revenue4 Newsletter signups5 Number of products added to cart6 Key metrics you should add for ecommerce
  10. 10. The Daily Metrics Email
  11. 11. Where to set up your daily metrics email:
  12. 12. Do your Quick Checkup daily. Either log in to review your metrics or use the Daily Metrics email.
  13. 13. Lookup and Discovery 2
  14. 14. Review main reports and answer critical questions
  15. 15. Segment Revenue Report1 Funnels2 People Search3 Cohorts4 4 ways to look up your data
  16. 16. 1. Segment your revenue report
  17. 17. You’ll get data like this:
  18. 18. First ever referrer1 Product categories2 Search terms and campaigns3 Business type, industry, or demographics 4 Key properties to segment revenue by:
  19. 19. 2. Your main funnel
  20. 20. Establish your own baseline1 Look for bottlenecks2 Test changes on entire funnel3 Quality in = quality out4 Best practices for funnels
  21. 21. 3. People searches help you understand users
  22. 22. View timelines of individual users
  23. 23. 4. Use cohorts to track acquisition
  24. 24. And repeat purchases by product category
  25. 25. Do a Lookup and Discovery Weekly Once a week, review who your customers are, where they come from, and answer critical questions.
  26. 26. Monitoring 3
  27. 27. Keep an eye on data as it happens
  28. 28. KISSmetrics Live
  29. 29. Keeping an eye on a launch1 Making sure critical functions work2 Debugging data implementation3 Perfect for...
  30. 30. Monitor your data in the background. Many of our customers set up a dedicated monitor for KISSmetrics Live.
  31. 31. The Deep Dive 4
  32. 32. Time to slice and dice
  33. 33. The Power Report
  34. 34. Compare impact of features on purchases...
  35. 35. Build segments within segments
  36. 36. Build tiered segments1 Unlimited columns of your metrics2 Apply filters to each metric3 Flexibility of MySQL queries without code 4 You can...
  37. 37. Who gets access to the Power Report? You need to be on one of our Professional plans.
  38. 38. Do a Deep Dive monthly Once a month, slice and dice your data to answer every question that came up.
  39. 39. I have 4 action steps for you
  40. 40. Daily = Quick Checkup1 Weekly = Lookup and Discovery2 Monthly = Deep Dive3 Show your Live tab on a monitor4 Action Steps to Become Data Driven
  41. 41. Q&ATime! Lars Lofgren llofgren@kissmetrics.com @larslofgren

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