5 Ways to Increase Revenue During the Holidays

Like this? Share it with your network

Share

5 Ways to Increase Revenue During the Holidays

  • 7,830 views
Uploaded on

Watch webinar recording now: http://grow.kissmetrics.com/Webinar-29 ...

Watch webinar recording now: http://grow.kissmetrics.com/Webinar-29

5 Ways to Increase Revenue For Black Friday and Cyber
Monday

By Dan McGaw
Director Of Marketing

We are hoping to see some amazing holiday marketing campaigns this year. So many different companies are fighting for the same dollar so we wanted to make sure you are using your entire toolset to convert more sales.

1. 5 Ways to increase sales for the holidays.

2. Tweet me at @DanielMcGaw if you have questions.

3 We'll cover:
1. Email segmentation by visitor type
2. On-website advertising
3. Discount psychology
4. A/B testing on a product pages
5. Increase cart size

4. Email segmentation by visitor type

5. Send targeted emails

6. Dynamic content and a/b testing

7. Gather segments using KISSmetrics

8. Export your segments to CSV

9. Import CSV information into ESP

10. Import CSV in Mailchimp

11. Use data to segment

12. Send a targeted campaign

13. Takeaways
1. Setting up custom events
2. Send emails customers want
3. Create dynamic content

14. On-website Advertising

15. Your home page is gold

16. Control focus and distraction

17. Do heat map testing

18. Use caution, but try

19. Keep it simple stupid

20. Take aways
1. Keep it simple stupid
2. Monitor how people use your site
3. Create compelling and valid options

21. Discount Psychology

22. Customers don't always want a discount

23. Main Discount types
1. Dollar or percentage off
2. Buy one get one free
3. Quantity discounts
4. Rebates
5. Free shipping

24. Quick, which is the biggest discount

25. Biggest Discount

26. Reduce the amount of math

27. Discount reduce intent to search

28. Takeaways
1. Cut out the math
2. Provide value

29. A/B Testing on Product Pages

30. What is AB testing

31. A/B Testing Tools

32. Common Experiments - Title Copy Testing

33. Common Experiments - Page Length Testing

34. Common Experiments - Background and Picture Testing

35. Key Areas to Test

More in: Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
7,830
On Slideshare
7,543
From Embeds
287
Number of Embeds
14

Actions

Shares
Downloads
127
Comments
0
Likes
12

Embeds 287

http://localhost 205
http://ru.nl.libguides.com 31
http://rafalkochanowicz.pl 20
https://twitter.com 10
http://www.google.com 8
http://tweetedtimes.com 3
http://moodlesvr 2
http://www.linkedin.com 2
http://www.pulse.me 1
http://mistoih.besaba.com 1
http://www.onlydoo.com 1
http://pulse.me&_=1384521909897 HTTP 1
https://myhub.dev.autodesk360beta.com 1
https://drive.jolicloud.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Ways to Increase Revenue during the Holidays 5 November 14th 2013 Dan McGaw - dan@kissmetrics.com
  • 2. Twi er @danielmcgaw #KISSwebinar
  • 3. We’ll cover… 1 Email segmentation by visitor type 2 On-website advertising 3 Discount Psychology 4 A/B testing on product pages 5 Increase cart size
  • 4. 1 Email Segmentation by Visitor Type
  • 5. Send targeted emails
  • 6. Dynamic content and a/b testing
  • 7. Gather segments using KISSmetrics
  • 8. Export your segments to CSV
  • 9. Import CSV information into ESP
  • 10. Import CSV information into ESP
  • 11. Import CSV information into ESP
  • 12. Use data to segment
  • 13. Send a targeted campaign
  • 14. Takeaways 1 Se ing up customer tracking 2 Send emails customers want 3 Create dynamic content
  • 15. 2 On-website Advertising
  • 16. Your home page is gold!
  • 17. Control focus and distraction
  • 18. Do heat map testing
  • 19. Use caution, but try
  • 20. Keep it simple stupid
  • 21. Takeaways 1 Keep it simple stupid 2 Monitor how people use your site 3 Create compelling and valid options
  • 22. 3 Discount Psychology
  • 23. Customers don’t always want a discount
  • 24. Main Discount Types Dollar or Percentage Off Buy one get one Quantity Discounts Rebates Free Shipping
  • 25. Quick, which is the biggest discount? $200 off a $999 TV ! ! A $35 pair of sunglasses, marked down from $50 ! ! Buy one shirt for $60, get the second for 50% off
  • 26. Biggest Discount $200 off a $999 TV A $35 pair of sunglasses, marked down from $50 Buy one shirt for $60, get the second for 50% off
  • 27. Reduce the amount of math
  • 28. Discounts reduce intent to search h p://papers.ssrn.com/sol3/papers.cfm?abstract_id=1934762
  • 29. Takeaways 1 Cut out the math 2 Provide value
  • 30. 4 A/B Testing on Product Pages
  • 31. What is A/B testing?
  • 32. A/B Testing Tools h p://www.conversion-rate-experts.com/split-testing-so ware/
  • 33. Common experiments
  • 34. Common experiments
  • 35. Common experiments
  • 36. Key Areas to test - Images
  • 37. Key Areas to test - Product titles
  • 38. Key Areas to test - Bu on colors
  • 39. Key Areas to test - Pricing options
  • 40. Takeaways 1 Pick a tool that works for you 2 Multi-variant test the winner 3 Test everything you can
  • 41. 5 How to increase cart size
  • 42. Dont sell one item h p://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0046362#abstract0
  • 43. Upsell on every purchase Remember the gloves from earlier?
  • 44. Offer free shipping with additional items
  • 45. Offer incentives for spending more
  • 46. Takeaways 1 Offer similar items as upsells 2 Free shipping for 2+ item carts 3 Offer gi s for spending more
  • 47. 5 Ways to Increase Revenue during the Holidays TAKE AWAYS - 1 Use advanced segmenting 2 Test all conversion points 3 Upsell on every item Dan McGaw - dan@kissmetrics.com
  • 48. Twi er @danielmcgaw #KISSwebinar
  • 49. Want a demo of KISSmetrics? 1 Contact Rossi at rkhoung@kissmetrics.com 2 Email me at dan@kissmetrics.com
  • 50. Questions?
  • 51. Thank you