How to make emails that convert with 4 easy steps

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How to make emails that convert with 4 easy steps

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4 Crucial Steps to Email Marketing That Converts! Succeeding at Email Marketing Chris Hexton, Co-founder & CEO at Vero. ...

4 Crucial Steps to Email Marketing That Converts! Succeeding at Email Marketing Chris Hexton, Co-founder & CEO at Vero.
Chris is a highly respected thought leader on email marketing. He's the co-founder of behavioral email marketing so ware Vero and the author behind the Chris Hexton Vero fast growing Vero Email Marketing Blog.
Join me on Twitter @chexton #KISSwebinar
1 Personalization is More Than Just a Name, 2 Click Tracking is for Suckers, 3 Grow Your List Faster, 4 My Customers Did What?
PERSONALIZATION IS MORE THAN JUST A NAME. How to send one-on-one emails that go beyond “Hi, Chris...”
Ways to approach customer segmentation. 1 Customer lifecycle!
 Based on your customers behavior. E.g. started a free trial, checked out 4 times! 2 Customer personas! Based on the attributes of your customers. E.g. where they work, how old they are, etc.
Customer lifecycle
Case study: Segment on customer attributes
Get specific
…and even more specific
Get specific
The biggest in the business: Personalization
Use data and events
2 CLICK TRACKING IS FOR SUCKERS. Why tracking conversions is vital
Things you want to know Did this email lead to signups? Does this email lead to signups on its own? How does my email impact other conversion channels? Who is engaging with which email?
Why these things matter How much should I spend on my email marketing?
Tracking conversions consistently
What happen if you’re not doing this?
Here is the ideal end result
Setting it up in your email provider
3 GROW FASTER Creative tips to increase your subscribers quickly
Use a dedicated landing page http://pages.getvero.com/the-marketers-email-conversion-course/
Use your home page
…because valuable stories gets leads
Think of your content as one big funnel
Valuable content gets leads
An example of a survey I use via Qualaroo
Use pages where you have “dead” traffic
Hack various platforms - e.g. Hacker News
Display remarking to drive leads to your subscription forms
Sharing matters
Use every li le chance you get
MY CUSTOMERS DID WHAT? Tracking customer actions and the future of email
One-to-one context
What is the next action you want your customers to take?
Use series
Build momentum

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  • 1. Chris Hexton, Co-founder & CEO at Vero 4 Crucial Steps to Email Marketing That Converts ! Succeeding at Email Marketing &
  • 2. Who Am I ? Chris is a highly respected thought leader on email marketing. He's the co-founder of behavioral email marketing so ware Vero and the author behind the fast growing Vero Email Marketing Blog. Chris Hexton Vero
  • 3. @chexton #KISSwebinar Join me on Twi er
  • 4. 1 Personalization is More Than Just a Name 2 Click Tracking is for Suckers 3 Grow Your List Faster Table of Contents 4 My Customers Did What?
  • 5. WATCH THIS WEBINAR RECORDING NOW
  • 6. PERSONALIZATION IS MORE THAN JUST A NAME How to send one-on-one emails that go beyond “Hi, Chris...” 1
  • 7. Ways to approach customer segmentation Customer lifecycle!
 Based on your customers behavior. E.g. started a free trial, checked out 4 times. ! Customer personas! Based on the a ributes of your customers. E.g. where they work, how old they are, etc. 1 2
  • 8. Customer lifecycle
  • 9. Case study: Segment on customer a ributes
  • 10. Case study: Segment on customer a ributes
  • 11. Case study: Segment on customer a ributes
  • 12. Case study: Segment on customer a ributes
  • 13. Case study: Segment on customer a ributes
  • 14. Get specific
  • 15. …and even more specific
  • 16. Get specific
  • 17. The biggest in the business: Personalization
  • 18. The biggest in the business: Personalization
  • 19. Use data and events
  • 20. Use data and events
  • 21. CLICK TRACKING IS FOR SUCKERS Why tracking conversions is vital 2
  • 22. Things you want to know Did this email lead to signups? Does this email lead to signups on its own? How does my email impact other conversion channels? Who is engaging with which email?
  • 23. Why these things ma er How much should I spend on my email marketing?
  • 24. Tracking conversions consistently
  • 25. Tracking conversions consistently
  • 26. What happen if you’re not doing this?
  • 27. Here is the ideal end result
  • 28. Se ing it up in your email provider
  • 29. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
  • 30. GROW FASTER Creative tips to increase your subscribers quickly 3
  • 31. Use a dedicated landing page http://pages.getvero.com/the-marketers-email-conversion-course/
  • 32. Use a dedicated landing page
  • 33. Use your home page
  • 34. Use your home page
  • 35. Use your best stories
  • 36. …because valuable stories gets leads
  • 37. Think of your content as one big funnel
  • 38. Valuable content gets leads
  • 39. An example of a survey I use via Qualaroo
  • 40. Use pages where you have “dead” traffic
  • 41. Hack various platforms - e.g. Hacker News
  • 42. Display remarking to drive leads to your subscription forms
  • 43. Sharing ma ers
  • 44. Use every li le chance you get
  • 45. MY CUSTOMERS DID WHAT? Tracking customer actions and the future of email ! 4
  • 46. One-to-one context
  • 47. One-to-one context
  • 48. What is the next action you want your customers to take?
  • 49. What is the next action you want your customers to take?
  • 50. What is the next action you want your customers to take?
  • 51. What is the next action you want your customers to take?
  • 52. Use series
  • 53. Build momentum and you’ll excel
  • 54. Questions? Ask away, we’ll do our best to give you an answer &
  • 55. THANK YOU Chris Hexton Co-founder and CEO at Vero &