4 Crucial Steps to Email Marketing That Converts! Succeeding at Email Marketing Chris Hexton, Co-founder & CEO at Vero.
Chris is a highly respected thought leader on email marketing. He's the co-founder of behavioral email marketing so ware Vero and the author behind the Chris Hexton Vero fast growing Vero Email Marketing Blog.
Join me on Twitter @chexton #KISSwebinar
1 Personalization is More Than Just a Name, 2 Click Tracking is for Suckers, 3 Grow Your List Faster, 4 My Customers Did What?
PERSONALIZATION IS MORE THAN JUST A NAME. How to send one-on-one emails that go beyond “Hi, Chris...”
Ways to approach customer segmentation. 1 Customer lifecycle! Based on your customers behavior. E.g. started a free trial, checked out 4 times! 2 Customer personas! Based on the attributes of your customers. E.g. where they work, how old they are, etc.
Case study: Segment on customer attributes
…and even more speciﬁc
The biggest in the business: Personalization
Use data and events
2 CLICK TRACKING IS FOR SUCKERS. Why tracking conversions is vital
Things you want to know Did this email lead to signups? Does this email lead to signups on its own? How does my email impact other conversion channels? Who is engaging with which email?
Why these things matter How much should I spend on my email marketing?
Tracking conversions consistently
What happen if you’re not doing this?
Here is the ideal end result
Setting it up in your email provider
3 GROW FASTER Creative tips to increase your subscribers quickly
Use a dedicated landing page http://pages.getvero.com/the-marketers-email-conversion-course/
Use your home page
…because valuable stories gets leads
Think of your content as one big funnel
Valuable content gets leads
An example of a survey I use via Qualaroo
Use pages where you have “dead” traﬃc
Hack various platforms - e.g. Hacker News
Display remarking to drive leads to your subscription forms
Use every li le chance you get
MY CUSTOMERS DID WHAT? Tracking customer actions and the future of email
What is the next action you want your customers to take?
Clipping is a handy way to collect important slides you want to go back to later.