31 Case Studies on Conversion Optimization

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We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results.

Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization.

Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them.

In this webinar, we will discuss:

- How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns
- How you can use this knowledge to increase your conversion rates
- Why some copy changes increase conversion rates while others repel visitors

Published in: Marketing, Business, Technology

31 Case Studies on Conversion Optimization

  1. 1. Neil Patel, co-founder at KISSmetrics 31 Case Studies on Conversion Optimization May 2014
  2. 2. Dan McGaw - KISSmetrics - @danielmcgaw ! Dan is the Director of Marketing at KISSmetrics, where he get’s the opportunity to help the best marketers in the world measure their marketing and business efforts. Prior to KISSmetrics, Dan was VP of growth at Code School, where he helped the company grow to over 500k users and $400k+ in monthly revenue. Neil Patel - KISSmetrics - @neilpatel ! Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences.
  3. 3. Doing Business on the Web for 11 Years
  4. 4. @danielmcgaw #KISSwebinar Join Neil on Twi er
  5. 5. @neilpatel #KISSwebinar Join Neil on Twi er
  6. 6. 1 Headline Tests 2 Removing Page Elements Tests 3 Trust and Security Tests Agenda 4 Video Tests 5 Misc Tests
  7. 7. Remember! Get Creative With Your Tests
  8. 8. WATCH WEBINAR RECORDING NOW
  9. 9. Headline Tests 1
  10. 10. 37Signals Tested Five Headlines Headline Tests
  11. 11. The Original Headline
  12. 12. The Winner - 30% Be er Than Original
  13. 13. Second Place - 27% Be er Than Original
  14. 14. Third Place - 15% Be er Than Original
  15. 15. Fourth Place - 7% Be er Than Original
  16. 16. Obama Campaign Headline Change
  17. 17. Birchbark
  18. 18. Birchbark, 100% increase in traffic and referral conversions
  19. 19. CityCliq Headline Test • Businesses grow faster online! (25.3% conversion - original) • Create a webpage for your business (47.8% conversion) • Get found faster! (31.8% conversion) • Online advertising that works! (20.2% conversion)
  20. 20. Headline #1
  21. 21. Headline #2 - 31% Increase in Signups
  22. 22. Headlines Tested on Landing Page
  23. 23. Headlines Tested on Landing Page 307% Conversion Rate Increase
  24. 24. Removing Elements on a Page 2
  25. 25. Headline Included
  26. 26. Headline Copy Removed 28% Conversion Rate Increase
  27. 27. With Social Bu ons
  28. 28. Without Social Bu ons
  29. 29. JellyTelly
  30. 30. JellyTelly
  31. 31. 105% increase in visitors to signup page 5% increase in total signups
  32. 32. FreestyleXtreme - Control
  33. 33. FreestyleXtreme Test 31.38 % Increase Over Control
  34. 34. Taloon Social Bu ons Test
  35. 35. FreestyleXtreme Test 11.9% Increase in ‘Add to Cart’
  36. 36. Expedia Removes One Field Variant B Increased Site Profit $12 a Year
  37. 37. Gyminee Long Form Homepage
  38. 38. Gyminee Short Form Homepage 20.45% Increase in Sign Ups
  39. 39. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
  40. 40. Trust & Security Symbol Tests 3
  41. 41. Gyminee Short Form Homepage
  42. 42. 20.45% Increase in Sign Ups Express Watches
  43. 43. Bag Servant
  44. 44. Bag Servant + 72% increase in visits to affiliate partners’ website + 10% increase in engagement + 60% increase in product exploration
  45. 45. Cook
  46. 46. Cook 40% Increase in Phone Calls
  47. 47. Understand Quran Academy
  48. 48. Understand Quran Academy 32.57% Increase in Sales
  49. 49. Hawk Host
  50. 50. Hawk Host 2-3x Be er Conversion
  51. 51. Video Tests 3
  52. 52. Device Magic
  53. 53. Device Magic 31% Sign Up Increase
  54. 54. Brookdale Living - Control
  55. 55. Brookdale Living - Variation A 0.85% Increase in “Find a Community” Searches
  56. 56. Brookdale Living - Variation B 3.92% Increase in Searches
  57. 57. Vidyard • Without video: 6.5% average conversion rate • Video embedded in page: 69% conversion li • Video in lightbox modal popup: 100% conversion li
  58. 58. InDinero 6.8% Conversion Rate
  59. 59. InDinero 11.2% Conversion Rate
  60. 60. Miscellaneous Tests
  61. 61. Voices.com Changes = 400% increase in conversion Social Proof: Segmenting Visitors: Demonstration Videos:
  62. 62. Forex Trading - Control
  63. 63. Forex Trading - Treatment 99.4% Conversion Increase:
  64. 64. Forex Trading Treatment: Control:
  65. 65. Corkscrew Wine 12.5% Conversion Rate:
  66. 66. Corkscrew Wine = 148.3% boost in conversions
  67. 67. Three Changes, One Big Conversion Boost
  68. 68. Three Changes, One Big Conversion Boost
  69. 69. Betfair
  70. 70. Betfair - Scarcity Box
  71. 71. Betfair - Reciprocity
  72. 72. Betfair - Social Proof
  73. 73. Betfair - Social Proof The Winner?
  74. 74. Betfair Beat the Control by 7%
  75. 75. Vast.com Form Tests
  76. 76. Vast.com Form Tests 25-40% Increase in Form Conversions
  77. 77. Paperstone Control
  78. 78. Paperstone Variation 1
  79. 79. Paperstone Variation 2 = 10.67% conversion increase
  80. 80. Bakker - Control
  81. 81. Bakker - Treatment = 104.99% increase in visits
  82. 82. Royal Discount - Control
  83. 83. Royal Discount - Treatment
  84. 84. Notice the difference? Control: Treatment:
  85. 85. Treatment Improves Conversions Improved “Add to Cart” Conversions by 36.54%
  86. 86. Questions? Neil Patel Co-Founder KISSmetrics
 @neilpatel Dan McGaw Director of Marketing KISSmetrics @danielmcgaw
  87. 87. THANK YOU Neil Patel Co-Founder 
 @neilpatel

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