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11 Obvious A/B Tests You Should Try
 

11 Obvious A/B Tests You Should Try

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11 Obvious A/B Tests You Should Try ...

11 Obvious A/B Tests You Should Try
Follow Neil on Twitter @neilpatel #KISSmetrics
Doing Business on the Web for 11 Years. Run at least 4 new A/B tests a month
Test #1 Add the word “free” in your ads
Results CPA decreased from $60 to $43
Test #2 Create an explainer video
Results Increased conversions by 64%
Test #3 Have your signup button scroll
Results Increased conversions by 138%
Test #4 Remove form fields
Results Increased conversions by 26%
Test #5 Two step checkout process
Results Increased conversions by 10%
Test #6 Show off your live product
Results Increased conversions by 38%
Test #7 Free trial vs. money-back guarantee
Results Increased conversions by 116%
Test #8 Trial length
Results Increased conversions by 102%
Test #9 Time based bonuses
Results Increased conversions by 11%
Test #10 Adding dollar values to free offers
Results Increased conversions by 22%
Test #11 Button colors
Results Increased conversions by 21%
THANK YOU. Neil Patel quicksprout.com npatel@kissmetrics.com

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    11 Obvious A/B Tests You Should Try 11 Obvious A/B Tests You Should Try Presentation Transcript

    • 11 Obvious A/B Tests You Should Try January 23, 2014 Neil Patel
    • Follow Neil on Twi er @neilpatel #KISSmetrics
    • Doing Business on the Web for 11 Years Run at least 4 new A/B tests a month
    • 1 Test #1 Add the word “free” in your ads
    • Results CPA decreased from $60 to $43
    • 2 Test #2 Create an explainer video
    • Results Increased conversions by 64%
    • 3 Test #3 Have your signup bu on scroll
    • Results Increased conversions by 138%
    • 4 Test #4 Remove form fields
    • Results Increased conversions by 26%
    • 5 Test #5 Two step checkout process
    • Results Increased conversions by 10%
    • 6 Test #6 Show off your live product
    • Results Increased conversions by 38%
    • 7 Test #7 Free trial vs. money-back guarantee
    • Results Increased conversions by 116%
    • 8 Test #8 Trial length
    • Results Increased conversions by 102%
    • 9 Test #9 Time based bonuses
    • Results Increased conversions by 11%
    • 10 Test #10 Adding dollar values to free offers
    • Results Increased conversions by 22%
    • 11 Test #11 Bu on colors
    • Results Increased conversions by 21%
    • THANK YOU Neil Patel quicksprout.com npatel@kissmetrics.com