11 Obvious A/B Tests You Should Try

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11 Obvious A/B Tests You Should Try
Follow Neil on Twitter @neilpatel #KISSmetrics
Doing Business on the Web for 11 Years. Run at least 4 new A/B tests a month
Test #1 Add the word “free” in your ads
Results CPA decreased from $60 to $43
Test #2 Create an explainer video
Results Increased conversions by 64%
Test #3 Have your signup button scroll
Results Increased conversions by 138%
Test #4 Remove form fields
Results Increased conversions by 26%
Test #5 Two step checkout process
Results Increased conversions by 10%
Test #6 Show off your live product
Results Increased conversions by 38%
Test #7 Free trial vs. money-back guarantee
Results Increased conversions by 116%
Test #8 Trial length
Results Increased conversions by 102%
Test #9 Time based bonuses
Results Increased conversions by 11%
Test #10 Adding dollar values to free offers
Results Increased conversions by 22%
Test #11 Button colors
Results Increased conversions by 21%
THANK YOU. Neil Patel quicksprout.com npatel@kissmetrics.com

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  • 1. 11 Obvious A/B Tests You Should Try January 23, 2014 Neil Patel
  • 2. Follow Neil on Twi er @neilpatel #KISSmetrics
  • 3. Doing Business on the Web for 11 Years Run at least 4 new A/B tests a month
  • 4. 1 Test #1 Add the word “free” in your ads
  • 5. Results CPA decreased from $60 to $43
  • 6. 2 Test #2 Create an explainer video
  • 7. Results Increased conversions by 64%
  • 8. 3 Test #3 Have your signup bu on scroll
  • 9. Results Increased conversions by 138%
  • 10. 4 Test #4 Remove form fields
  • 11. Results Increased conversions by 26%
  • 12. 5 Test #5 Two step checkout process
  • 13. Results Increased conversions by 10%
  • 14. 6 Test #6 Show off your live product
  • 15. Results Increased conversions by 38%
  • 16. 7 Test #7 Free trial vs. money-back guarantee
  • 17. Results Increased conversions by 116%
  • 18. 8 Test #8 Trial length
  • 19. Results Increased conversions by 102%
  • 20. 9 Test #9 Time based bonuses
  • 21. Results Increased conversions by 11%
  • 22. 10 Test #10 Adding dollar values to free offers
  • 23. Results Increased conversions by 22%
  • 24. 11 Test #11 Bu on colors
  • 25. Results Increased conversions by 21%
  • 26. THANK YOU Neil Patel quicksprout.com npatel@kissmetrics.com