0
11 Obvious A/B Tests You Should Try
January 23, 2014

Neil Patel
Follow Neil on Twi er

@neilpatel #KISSmetrics
Doing Business on the Web for 11 Years

Run at least 4 new A/B tests a month
1

Test #1
Add the word “free” in your ads
Results

CPA decreased from $60 to $43
2

Test #2
Create an explainer video
Results

Increased conversions by 64%
3

Test #3
Have your signup bu on scroll
Results

Increased conversions by 138%
4

Test #4
Remove form fields
Results

Increased conversions by 26%
5

Test #5
Two step checkout process
Results

Increased conversions by 10%
6

Test #6
Show off your live product
Results

Increased conversions by 38%
7

Test #7
Free trial vs.
money-back guarantee
Results

Increased conversions by 116%
8

Test #8
Trial length
Results

Increased conversions by 102%
9

Test #9
Time based bonuses
Results

Increased conversions by 11%
10

Test #10
Adding dollar values to free offers
Results

Increased conversions by 22%
11

Test #11
Bu on colors
Results

Increased conversions by 21%
THANK YOU
Neil Patel
quicksprout.com
npatel@kissmetrics.com
Upcoming SlideShare
Loading in...5
×

11 Obvious A/B Tests You Should Try

10,247

Published on

11 Obvious A/B Tests You Should Try
Follow Neil on Twitter @neilpatel #KISSmetrics
Doing Business on the Web for 11 Years. Run at least 4 new A/B tests a month
Test #1 Add the word “free” in your ads
Results CPA decreased from $60 to $43
Test #2 Create an explainer video
Results Increased conversions by 64%
Test #3 Have your signup button scroll
Results Increased conversions by 138%
Test #4 Remove form fields
Results Increased conversions by 26%
Test #5 Two step checkout process
Results Increased conversions by 10%
Test #6 Show off your live product
Results Increased conversions by 38%
Test #7 Free trial vs. money-back guarantee
Results Increased conversions by 116%
Test #8 Trial length
Results Increased conversions by 102%
Test #9 Time based bonuses
Results Increased conversions by 11%
Test #10 Adding dollar values to free offers
Results Increased conversions by 22%
Test #11 Button colors
Results Increased conversions by 21%
THANK YOU. Neil Patel quicksprout.com npatel@kissmetrics.com

Published in: Marketing, Technology, Business
1 Comment
60 Likes
Statistics
Notes
No Downloads
Views
Total Views
10,247
On Slideshare
0
From Embeds
0
Number of Embeds
18
Actions
Shares
0
Downloads
208
Comments
1
Likes
60
Embeds 0
No embeds

No notes for slide

Transcript of "11 Obvious A/B Tests You Should Try"

  1. 1. 11 Obvious A/B Tests You Should Try January 23, 2014 Neil Patel
  2. 2. Follow Neil on Twi er @neilpatel #KISSmetrics
  3. 3. Doing Business on the Web for 11 Years Run at least 4 new A/B tests a month
  4. 4. 1 Test #1 Add the word “free” in your ads
  5. 5. Results CPA decreased from $60 to $43
  6. 6. 2 Test #2 Create an explainer video
  7. 7. Results Increased conversions by 64%
  8. 8. 3 Test #3 Have your signup bu on scroll
  9. 9. Results Increased conversions by 138%
  10. 10. 4 Test #4 Remove form fields
  11. 11. Results Increased conversions by 26%
  12. 12. 5 Test #5 Two step checkout process
  13. 13. Results Increased conversions by 10%
  14. 14. 6 Test #6 Show off your live product
  15. 15. Results Increased conversions by 38%
  16. 16. 7 Test #7 Free trial vs. money-back guarantee
  17. 17. Results Increased conversions by 116%
  18. 18. 8 Test #8 Trial length
  19. 19. Results Increased conversions by 102%
  20. 20. 9 Test #9 Time based bonuses
  21. 21. Results Increased conversions by 11%
  22. 22. 10 Test #10 Adding dollar values to free offers
  23. 23. Results Increased conversions by 22%
  24. 24. 11 Test #11 Bu on colors
  25. 25. Results Increased conversions by 21%
  26. 26. THANK YOU Neil Patel quicksprout.com npatel@kissmetrics.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×