The simplest definition of masscommunication is “public communicationtransmitted electronically or mechanically.”In this way messages are transmitted orsent to large, perhaps millions or billions ofpeople spread across the world.
Pulse PolioAn immunization campaign established by the government of India in1995-96 to eradicate poliomyelitis (polio) in India by vaccinating allchildren under the age of five years against polio virus. In India, vaccination against Polio started in 1978 withExpanded Program in Immunization (EPI). By 1984, it was successfulin covering around 40% of all infants, giving 3 doses of OPV to each. In 1995, following the Polio Eradication Initiative ofWorld Health Organization (1988), India launched Pulse PolioImmunization Program along with Universal Immunization Programwhich aimed at 100% coverage.
MUKTI FOUDATIONMukti – A Smita Thackeray foundation founded in 1997 is a charitableinstitution registered in Mumbai having 80G certification. Since itsinception Mukti Foundation has been working towards buildingawareness among communities and assisting the physically andemotionally challenged people with their needs The foundation organizes AIDS & Drug Abuse awarenesscampaigns and seminars in school and colleges on a regular basis inMumbai to create awareness about this deadly disease among theyouth.
Eye Bank Association of IndiaEye Bank Association of India (E.B.A.I.) is a national organizationacting as a resource center for all eye banks and organizations involvedin eye donation.The objectives of E.B.A.I. are to increase the collection ofeyes, introduce uniform standards in Eye Banks and to educate thepublic about eye donation and prevention of corneal blindness.Over the past few years, E.B.A.I. has been receiving support fromseveral quarters. Celebrities like Amitabh Bachchan and JayaBachchan, Aishwarya Rai, Zakhir Hussain, Pandit HariprasadChourasia, Tridandi Chinna Jeer Swamijee, Akkineni NageswaraRao, Chiranjeevi, Rajinikanth and many more have endorsed eyedonation.
Soul City An integrated communication programmed that uses radio, TV drama, print, face to face, training, policy advocacy, networking.
• The wide reach offered by mass media is phenomenal. It can target a global audience.• In terms of newspapers and magazines, it can reach a specified target group. Besides, it is easily accessible.• Certain types of media have a loyal fan following. This would mean that an advertiser, publication or news channel would have a ready audience.
• We have the latest news and information at the click of the mouse! The Internet is such a medium that it can give many options for the kind of information required.• Television, movies, Internet and the radio are some of the best forms of entertainment.• It can be used for educational purposes in an effective manner.
• At times, the information reported may not be authentic from every angle. Hence, there may be a misinterpretation of a situation.• News can be manipulated to influence the minds of the audiences. For example - a particular political party may manipulate reports in their favor, which would indicate the political control in the media.• Difficult to make specific to local community..
• Media bias can occur due to various issues. A journalist or an editor may give personal preference to an issue.
Types of mass mediaPrint MediaMagazinesNewspapersBrochuresPress releasesNewslettersElectronic mediaTelevisionRadioNew Age MediaComputersInternetMobiles
Which of the following media do you use most often? 8% 13% Newspaper TV32% Radio 39% Internet 8% Magazine
Recent advances: E-HEALTH TELEMEDICINE MEDICAL TOURISM MEDICAL INFORMATICS
Medical informatics Medical Information Science is the science of using system- analytic tools . . . to develop procedures (algorithms) for management, process control, decision making and scientific analysis of medical knowledge
Summary•Communication between patients and doctors has becomeeasier, more personal, more flexible and more sensitive .•Personal records of patients are maintained, which makes it easier tostudy symptoms and carry out diagnosis of previously unexplainableconditions.•Several medical aids have helped people overcome many medicalconditions which they had to live with earlier.•New medicines have led to the demise of many illnesses anddiseases.•Medical research has become supremely advanced, and everyailment seemingly has a cure, or at least a prevention.•Costs of medical procedures and operations have fallen dramaticallyover the decades. positive effects of technology on society.