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  • 1. Learning ObjectivesStudents will be able to: 0 Identify the use of social media in forming social connections 0 Recognize the different communities present within one entity and how they affect each other
  • 2. What Can Social Media Do For You?"Social media - Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts."People use forms of social media in a variety of different ways. Whether through pictures or music, 140-word blurbs to 500-word notes, to meet new people or reconnect with old acquaintances - no matter the methodSURVEY: “Which five social media sites are most important to you today? Why?” See survey on module page
  • 3. Social Media for Journalists Social media sites are useful to everyday people forsharing pictures, videos, links, etc. with family andfriends. Journalists, however, can use these sites asreporting tools. We will take a look at some social mediasites that fall under three categories useful tojournalists: networking, video and blogging.
  • 4. Interacting With/Creating a Community Facebook Tumblr Stickam Blogger YouTube Quora LinkedInYahoo! Answers Myspace Twitter WordPress Ustream Vimeo
  • 5. Networking The connections created through social medianetworking sites can allow media consumers to find outwhat is happening in the world, as well as let journalistsfind out what is happening locally. Additionally,reporters can locate sources through these websites.This creates a partnership between media producer andconsumer.
  • 6. Networking: Crowdsourcing Crowdsourcing - ask questions of the general public (Yahoo! Answers) or experts (Quora), can get a feel for the meaning behind an issue. This is an example of a question you could be able to find on Quora (click through every photo on upcoming slides to learn more).
  • 7. Networking: Making ConnectionsMaking Connections -Social media sites likeFacebook, Myspace andLinkedIn can providereporters with people totalk to about a story theyare writing by providingpeople with specificinterests or from a certainarea.
  • 8. Video Media is interactive; we get our articles online withphoto galleries attached, moving graphics, and links tooutside sources. Video has become a big part of themultimedia movement as well, with many reporterslearning how to operate basic video shooting devices.The videos readers shoot, as well, can help with thereporting of a story.
  • 9. Video: Live Shows For ViewersLive Shows for Viewers - Sites like Stickam and Ustreamallow anyone to broadcast to an online audience and thenreceive feedback via chat room. Smaller organizations couldput on online news magazine programs and get instantfeedback from the viewers.
  • 10. Video: Sharing MediaSharing Video Media - Big names like YouTube containclips of just about anything, and can be shared withothers in order to back up a point addressed in anarticle. Sites that showcase longer, higher-quality video(Vimeo) can give the community more in-depth pieces;if YouTube is the news briefs, Vimeo is the in-depthfeature.
  • 11. Video: Sharing Media This two- minute CBS video quickly recaps the incident involving a killer whale and its trainer.
  • 12. Video: Sharing MediaThe Vimeoformat lendsitself to amore“feature”story, with amore artisticshooting styleand bettersupport forhigh-qualityfootage.
  • 13. Blogging Today, many people get their news from blogs; whilethe facts and hard news is from the newspapers, blogsgive the story some opinion and personalize the storyfor the reader. Most blogs are commentable, and as aresult the readers of a blog can form a community withthe author.
  • 14. Blogging: Microblogging Micro Blogging - While many people use Twitter to update the public about how great their sandwich tasted or that they missed their train to work, the micro blogging site is great for breaking news, disseminating a news brief quickly to a large community of followers. Tumblr acts as a similar aggregate of news.
  • 15. Blogging: Longform BloggingLongform Blogging - Basic blog sites like WordPress andBlogger are used for the more typical form of blog foundonline.0 Log on to WordPress or Blogger and discover how to use it as a social media tool on your own! Create your own blog, follow other blogs, and keep track of how people interact in a longform blog setting.
  • 16. Wrap-Up0 Varying types of social media websites can facilitate connections in different ways, creating miniature communities that provide valuable information to journalists.0 CASE STUDY: Use what we learned about the different types of social media to see how TIME Magazine connects with communities when disseminating their information.**Case study lower on page**