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Social media ppt Presentation Transcript

  • 1. • Client: The Balsams Grand Resort Hotel• Marketing Firm: BobDonPaul
  • 2. “How do you adequately convey the experience of staying at this world-class all-inclusive hotel in the White Mountains of New Hampshire?” • http://marketinginbloom.com/2011/02/22/marketing-inspiration-the- balsams-reach-new-customers-with-creative-blogging/
  • 3. – Find someone (a “Resorter”) to stay in the hotel for an extended period of time and pay them to tweet, blog, and make videos constantly about their daily experiences
  • 4. Benefits for the Resorter will be paid $2,500 (total) – The Resorter – You will spend the summer at a beautiful resort - on us – You will be provided with a room in the hotel – You will enjoy gourmet food 3 times a day, every day – You will earn fame as the first "Inn-Bedded Resorter" ever – You will potentially attract a national following for your posts – Use of a Flip Mino HD and other equipmenthttp://www.prweb.com/releases/2010/06/prweb4100874.htm
  • 5. • The Balsams next launched a winter campaign and invited Alex and Luke, a couple already known in the social media world, to become Resorters• http://alexandluke.com/ourstory
  • 6. • After Martin’s stay, the resort saw a 20% booking increase in August of 2010• After Alex and Luke’s stay, the hotel’s opening week of Winter 2010/2011 nearly sold out and was the busiest holiday weekend in years.• Since launching the campaign, website traffic has also doubled. http://mashable.com/2011/03/08/social-pr-campaigns/