Free Online Tools To Create Conversations

Free Tools to Create Conversations with your Customers Santa Cruz Chamber of Commerce Women’s Information Network Caﬀeineighted • June 11, 2009 © Copyright Scott Design Inc.

Quick introduction •  Kirsti Scott, Founder and Creative Director at Scott Design •  20 years of experience in design and marketing •  Scott Design creates integrated marketing programs •  Our clients are technology and B2B companies © Copyright Scott Design Inc.

Online Marketing •  Websites – can cost from $1,000 to $250,000 •  E-mail, banner ads, video, Flash demos – design costs •  Social networks – no hard costs, just the time to write © Copyright Scott Design Inc.

Beneﬁts of Social Media Marketing •  Lets you control online information about your company •  Drives traﬃc to your website through links •  Improves your search engine rankings, especially LinkedIn •  Lets you join the conversations already going on online © Copyright Scott Design Inc.

Social Networks Overview © Copyright Scott Design Inc.

Social Networks © Copyright Scott Design Inc.

Top free tools – these provide a great foundation •  LinkedIn •  Facebook •  Twitter •  Blogs •  Google Local Business Center •  Yelp © Copyright Scott Design Inc.

LinkedIn A business network with 41 million members in over 200 countries and territories around the world. © Copyright Scott Design Inc.

LinkedIn Proﬁle •  Online resumé •  Send messages or add members to your network •  Ranks high in search engines © Copyright Scott Design Inc.

LinkedIn Company •  Brief company overview •  Lists your employees who have proﬁles •  You and customers can ﬁnd each other © Copyright Scott Design Inc.

LinkedIn Answers •  You can ask questions and answer others •  Great way to interact with your peers and potential customers © Copyright Scott Design Inc.

LinkedIn Group •  People with a common interest •  Join in discussions or share news and events •  Get a daily e-mail with discussions © Copyright Scott Design Inc.

Facebook Facebook helps you connect and share with the people in your life. © Copyright Scott Design Inc.

Facebook Proﬁle •  For work and/or personal use •  Connect with “friends” •  Posts on your wall appear on your friends’ walls © Copyright Scott Design Inc.

Facebook Group •  A place to join in discussions or share news and events •  Posts appear on all members’ walls © Copyright Scott Design Inc.

Facebook Fan Page •  For a company, celebrity, or product •  Post events, news, discussions •  All posts appear on fans’ walls © Copyright Scott Design Inc.

Twitter Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? © Copyright Scott Design Inc.

Twitter Proﬁle •  Post short messages •  Follow messages from others •  Share links, news, and events © Copyright Scott Design Inc.

Twitter National •  Connect with customers through discussions, service, product news, contests, tips, and more © Copyright Scott Design Inc.

Twitter Local •  Announce specials, location of their food trucks •  Expanded local business and now going into other cities © Copyright Scott Design Inc.

Twitter Charity •  Raise awareness •  Created event that raised $250K in one day •  Share videos of drilling wells in Africa © Copyright Scott Design Inc.

Blogs A website, maintained by an individual or organization, with regular entries of commentary, descriptions of events, or other material such as graphics or video. © Copyright Scott Design Inc.

Product Blog •  Announce products •  Share photos and videos of events •  Write articles •  Tip: Use a Cruzio blog © Copyright Scott Design Inc.

Service Blog •  Share expertise in their industy •  Provide links to website and information of interest to their potential clients •  Allow users to subscribe to their blog via e-mail or RSS © Copyright Scott Design Inc.

Google Local Business Center Help customers ﬁnd you on Google. Create a business listing to be sure local customers ﬁnd you. © Copyright Scott Design Inc.

Google Local •  A map-based listing •  Location, website, phone number, coupons, photos, and videos •  Users can provide reviews © Copyright Scott Design Inc.

Yelp The fun and easy way to ﬁnd, review, and talk about what’s great – and not so great – in your area. © Copyright Scott Design Inc.

Yelp •  Listing with info about you •  Add coupons, photos, and videos •  Users can provide reviews •  Good reviews push you to top of the list © Copyright Scott Design Inc.

5 Quick steps to get online •  Sign up for LinkedIn, Facebook, Twitter, a Cruzio blog, Google Local Business Center, and Yelp •  Fill out the basic information (you can add more later) •  Join groups of peers and/or customers •  Listen and get a feel for discussion etiquette •  Get social by joining into conversations © Copyright Scott Design Inc.

Free Online Tools To Create Conversations

by Kirsti Scott on Jun 11, 2009

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