Kirstie McDermott dot conf 2012 presentation
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Kirstie McDermott dot conf 2012 presentation

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Dot Conf presentation 2012 Kirstie McDermott - 25 things I learned from 5.5 years in the Irish blogosphere

Dot Conf presentation 2012 Kirstie McDermott - 25 things I learned from 5.5 years in the Irish blogosphere

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Kirstie McDermott dot conf 2012 presentation Kirstie McDermott dot conf 2012 presentation Presentation Transcript

  • 1 Find your USP (no, not your USB) •Love your subject •Passion shows, and it attracts fans •Stick with it – readers will be happy to grow along with you •Be quirky •Offer a twist on a standard format - in a sea of baking/music/book blogs, how can you make yours shine?
  • 2 Resist the temptation to diversify •Its often a just cos thing •You get a bit bored or blocked with what youre bogging about, so you start writing about new, unrelated subjects •Can be PR-led •But why were your readers logging on in the first place?
  • 4 Watch your tone The I voice is important Be friendly and funny Be colloquial – Irish people love Irish content Engage readers with stories, use anecdotes Never lose sight of quality
  • 5 Be consistent, topical and timely Set yourself achievable goals Decide to blog 1,2,3 times a week and stick to it Be on time with news and trends If something happened a week ago, leave it
  • 6 Schedule and plan Your blog will suck up every second of every minute of every day of every month of every year if you let it Organise yourself! Use tools like Wordpress Editorial Calendar Schedule content ahead of time Aim for a mix
  • 8 Cultivate your source material Is your blog self-directed? Can you use PR firms? Follow influencers in your area on Twitter Add relevant feeds to Google reader, use Google Alerts Immerse yourself in your subject Subscribe to ezines, relevant directory and industry sources
  • 9 Respect those sources If youve seen something elsewhere and use it, credit the originator Dont think its important? It is! The blogging vs print debate is reductive and silly if youre stealing all of Vogues shoots for your fashion blog, SANS CREDIT and then claiming blogs will take down magazines
  • 10 Listen to your readers What do readers want? What are they asking for? Keep an eye on comments and feedback and do more of what gets lots of engagement Keep an eye on social shares Whats a hit? What fails? Know your reader
  • 11 Listen to Google Learn to love Google Analytics Take measurements – sometimes you might be surprised that comment-free posts are strong search returners or shared frequently Try not to turn into weird woodland fetish site
  • 12 Yep, you can make money Google AdSense is designed for blogs Get smart about placements, custom channels and filtering out the ads you dont want Affiliate networks like Awin and Commission Junction But dont expect to get rich quick. Or, er, ever
  • 13 Because youre worth it Youve built your traffic, reputation and brand awareness Now its time to start getting some revenue back Its not work unless its being paid for
  • 14 The No-Budget bleat We want you to hang yourself off a balcony backwards while in the nip, whistling Dixie, live blogging it and giving away 56,000 products for our client youll have to pay to post out yourself PS: weve no budget
  • 15 Think about titles and keywords Clever puns work well in newspapers and magazines, but are shag all use for search return Make sure to get the subject of the post into the title Make sure to mention the product in the first paragraph
  • 16 Theres no such thing as just a blog post anymore You need to think of the whole 360 Its a Tweet Its a Facebook status update Make sure your blog has good social share buttons Are you using Google+?
  • 17 Twitter and Facebook work You need search traffic and SEO is vital, but a multi-pronged approach is best Its the having lots of eggs in your basket approach Auto-tweet your posts using Twitterfeed or Dlvr.it Use images on Facebook for more traction
  • 18 Pinterest is the new big referrer Want to drive more traffic? Pinterest is yer only man. Or woman, as it turns out Link to images, as opposed to uploading them Add a link to your site in the description Watermark if youre very concerned about dissemination
  • 19 Make friends Theres a social aspect to blogging that cant be underestimated Its a hobby that can grow into a business But it can bring you a whole new circle of friends and that enriches your life on another level too
  • 20 But dont be a douche The web offers you amazing opportunities to market your blog and social media tools are one of the best ways to do it Aim to not be that person who leaves asinine comments on posts they havent read, purely so they can leave the link to sparkznshinepoodlesnglitter.blogspot.com at the end No one likes that person
  • 21 Make the most of the resources out there Blogging can be a total money pit You can feel you need a DSLR camera, Photoshop, special lights, a studio, amazing high- end gadgetry – you dont Online resources like Plixr for photo editing, Mailchimp for free lists up to a set amount, Problogger and Copyblogger are all great, and zero pee CMS like Wordpress and Drupal are free
  • 22 Never stop learning Stretch yourself constantly Dont know CSS? Go on – give it a go  Learn basic photo editing Find out what all those buttons do on your camera Experiment with a video or two Plan into the future for things you might do next year
  • 24 Yes, give out your stats Theyre not precious pearls Magazine and newspapers are circulation audited – so why shouldnt you be? Important metrics are page impressions and unique visitors Hits are meaningless as a measure
  • 25 Learn how to say no The biggest and best lesson to learn It will make you a better blogger Learn that you own your blog, not a PR firm and you can say no Not everything can or will be a fit
  • Thank you! @kirstie