Corporate Social
Responsibility
Presented By: Alika Kirmani
Section- C
Roll No- 050153
“A tremendous social
responsibility comes with being a
successful public performer.”
- A. Bartlett Giamatti
Definitions:




‘CSR is about how companies manage the
business processes to produce an overall
positive impact on soci...
Corporate Social Responsibility (CSR)

CSR is the sum total of the following:
Economic Responsibilities (Make a
profit)
+L...
Corporate Social Responsibility
Historical Perspective:
From the 1950’s to the present, the
concept of CSR has gained
cons...
CSR basically includes issues







Business Ethics
Community
Investment
Environment
Governance
Human Rights, etc.
Why should companies get involved
in CSR?








To create a trust among the
investors.
For becoming a preferred choi...
Pyramid Of CSR
Philanthropic Responsibilities
Be a good corporate citizen.
Ethical Responsibilities
Be ethical.
Legal Resp...
CORPORATE SOCIAL RESPONSIBILITY
Business Responsibilities in the 21st Century:








Demonstrate a commitment to soc...
CORPORATE SOCIAL RESPONSIBILITY
Arguments for CSR:




Addresses social
issues business
caused and allows
business to be...
CORPORATE SOCIAL RESPONSIBILITY
Arguments against CSR:










Restricts the free market
goal of profit
maximizatio...
CASE STUDY


ITC Limited is the multibusiness conglomerate
diversified into FMCG,
Hotels, Paperboards and
Packaging, Agro...
ITC’s POLICY









Human Rights
Policy
Environment,
Health And Safety
(EHS) Policy
Social Investments
Policy
E-Was...
CSR And Economic Performance At ITC






ITC has crafted
innovative business
models that augment
sustainable livelihoo...
The big question is whether CSR is justified or not??
And, it is very important to answer this question since
many big com...
THANK YOU!
Corporate social responsibility: How economic is it to be socially responsible??
Upcoming SlideShare
Loading in …5
×

Corporate social responsibility: How economic is it to be socially responsible??

2,223 views
2,051 views

Published on

Corporate Social Responsibility and its concept.

Published in: Business, Economy & Finance
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,223
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
187
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

Corporate social responsibility: How economic is it to be socially responsible??

  1. 1. Corporate Social Responsibility Presented By: Alika Kirmani Section- C Roll No- 050153
  2. 2. “A tremendous social responsibility comes with being a successful public performer.” - A. Bartlett Giamatti
  3. 3. Definitions:   ‘CSR is about how companies manage the business processes to produce an overall positive impact on society.’ ‘It is the process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all the other members of the public sphere.’
  4. 4. Corporate Social Responsibility (CSR) CSR is the sum total of the following: Economic Responsibilities (Make a profit) +Legal Responsibilities (Obey the law) +Ethical Responsibilities (Be ethical) +Philanthropic Responsibilities (Good corporate citizen) =CSR
  5. 5. Corporate Social Responsibility Historical Perspective: From the 1950’s to the present, the concept of CSR has gained considerable acceptance and the meaning has been broadened to include additional components.
  6. 6. CSR basically includes issues      Business Ethics Community Investment Environment Governance Human Rights, etc.
  7. 7. Why should companies get involved in CSR?     To create a trust among the investors. For becoming a preferred choice of their customers. For enhancing brand value and their reputation. Long term sustainability for the organization and the society.
  8. 8. Pyramid Of CSR Philanthropic Responsibilities Be a good corporate citizen. Ethical Responsibilities Be ethical. Legal Responsibilities Obey the law. Economic Responsibilities Be profitable.
  9. 9. CORPORATE SOCIAL RESPONSIBILITY Business Responsibilities in the 21st Century:     Demonstrate a commitment to society’s values and contribute to society’s social, environmental, and economic goals through action. Insulate society from the negative impacts of company operations, products and services. Share benefits of company activities with key stakeholders as well as with shareholders. Demonstrate that the company can make more money by doing the right thing.
  10. 10. CORPORATE SOCIAL RESPONSIBILITY Arguments for CSR:   Addresses social issues business caused and allows business to be part of the solution Protects business self-interest    Limits future government intervention Addresses issues by using business resources and expertise Addresses issues by being proactive
  11. 11. CORPORATE SOCIAL RESPONSIBILITY Arguments against CSR:      Restricts the free market goal of profit maximization Business is not equipped to handle social activities Dilutes the primary aim of business Decreases business power Limits the ability to compete in a global marketplace
  12. 12. CASE STUDY  ITC Limited is the multibusiness conglomerate diversified into FMCG, Hotels, Paperboards and Packaging, Agro Business and Information Technology. Apart from this, it also spends a considerable amount of its earnings towards CSR.
  13. 13. ITC’s POLICY      Human Rights Policy Environment, Health And Safety (EHS) Policy Social Investments Policy E-Waste Policy Food Products Policy
  14. 14. CSR And Economic Performance At ITC    ITC has crafted innovative business models that augment sustainable livelihoods for the nation. In 2012-13, the company spent about Rs. 82 crores on CSR. There was about 1.62% increase in the CSR spending in 2012-13 when compared to 1.29% in the year 201011
  15. 15. The big question is whether CSR is justified or not?? And, it is very important to answer this question since many big companies do escape from CSR. Spending considerable amount on CSR is obviously a barrier to profitable enterprises. However, it is very important to have a CSR component since business is personal. A business can impact thousands of people. It affects employees. That’s why we need to turn to Philanthropy. Companies not only have a financial capital but also social capital and natural capital. It essentially covers 3 P’s: Profit, People and Planet.
  16. 16. THANK YOU!

×