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Facebook versus twitter

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Kirk Yamamoto
Kirk Yamamoto
Technology
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Social Media & the Enterprise, Part 2 Facebook vs. Twitter Choosing Platform & Strategy For Social Media Engagement Presented by Sean Gallagher sean@seanmgallagher.com
Twitter & Facebook Both… ,[object Object],[object Object],[object Object],[object Object]
Twitter: An Open Global Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Demographics Source: Quantcast
Twitter Users Are... ,[object Object],[object Object],[object Object],Twitter and similar services have been most avidly embraced by young adults. Nearly one-in-five (19%) online adults ages 18 to 24 have ever used Twitter and its ilk, as have 20% of online adults ages 25 to 34. Use of these services drops off steadily after age 35 with 10% of 35-to-44 year-olds and 5% of those ages 45 to 54 using Twitter. The decline is even more stark among older internet users; 4% of 55-to-64 year olds and 2% of those age 65 and older use Twitter. ̶ Pew Research Center
Twitter Limitations ,[object Object],[object Object],[object Object],[object Object]
Twitter in Customer Engagement: ThingMagic ,[object Object],[object Object],[object Object],[object Object]
Twitter & Sales: Dell ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Mass Social Media ,[object Object],[object Object],[object Object]
Facebook Demographics Source: Quantcast
The Facebook Audience ,[object Object],[object Object],[object Object],[object Object]
Facebook & Conversations ,[object Object],[object Object],[object Object]
Identity & Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook & Brand Marketing ,[object Object],[object Object],[object Object],[object Object]
Facebook Limitations ,[object Object],[object Object],[object Object],[object Object]
Facebook Branding Approaches ,[object Object],[object Object],[object Object]
Customer Relationships With Facebook: Macy’s ,[object Object],[object Object],[object Object]
Downsides to Facebook Pages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Locations ,[object Object],[object Object],[object Object]
Twitter vs. Facebook: Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Facebook versus twitter