Are You Ready to Star on YouTube?Web 2.0 and Social Media in governmentScott FergusonStore Operations Manager, 6Sigma ServicesTargetEmail: scott.ferguson@target.com Kirk KellerTechnology Services Supervisor, Department of ConservationState of MissouriEmail: kirk.keller@mdc.mo.govBlog: common-nature.comTwitter: kirkellerTwitter hashtag #gov20

What are social networks?Twitter hashtag #gov20

“An association of people drawn together by family, work or hobby.” - PC MagazineTwitter hashtag #gov20

What are the tools?Twitter hashtag #gov20

Conversation Prismhttp://conversationprism.com

What do we focus on?

Blogs

YouTube20+ channels500+ videos

YouTube1 popular video: 230,000+ views

YouTube

Facebook

mdc.mo.govRedesign will leverageTwitterFlickrYouTubeBlogsGoogle maps

Why shouldn’t we use social media?Twitter hashtag #gov20

$$$Cost?Twitter hashtag #gov20

$$$They’re free!Twitter hashtag #gov20

Unrestricted Web surfingCompromises securityDrains worker productivityTwitter hashtag #gov20

Twitter hashtag #gov20

“[Social media sites] do not pose any greater risk than most chat rooms or other online communities.” - United States Air ForceTwitter hashtag #mo_gov

“All airmen are encouraged to use new and social media...” "Airmen bloggers are quickly becoming airmen journalists…""If the Air Force does not tell its own story, someone else will."Twitter hashtag #mo_gov

Offset Negative PR"Are you ready to be a YouTube Star?" "Are you already a YouTube Star?"Twitter hashtag #gov20

Best BuyTwitter hashtag #gov20

ihatebestbuy.comEmail: kirk.keller@mdc.mo.govTwitter hashtag #gov20

“Social networking helps three Canadian companies boost productivity.” - IT Business.caTwitter hashtag #gov20

Final reason......we don’t have the resources.Twitter hashtag #gov20

Leverage existing staffNewslettersEmail responsesWorkshopsAir Force – "The Air Force needs to turn all of its Airmen … into communicators."

Established that you should use social mediaHow should you use it?Twitter hashtag #gov20

Marketing StrategyIf communication is the root cause of why you are not successful in carrying out your mission, then social networking is particularly a great outletFirst, it is important that you understand what you are solving for and who is your target market

Finding Root CauseCase Study: Increasing productivity for cashiers at Target“Training” was solution – no successReal Root Cause: Team not held accountable and managers unsure of how/when to coach team membersAddressing root cause drove overall 12% increase in productivity

Root Cause in GovernmentJuvenile Justice Advisory Committee (JJAC) Grant FundingCommunication seemed to be the answer, “If people just knew…, then…”Actual root cause: No accountabilityMandated our grant applicants to give us estimates:How many kids they would be servingHow they would serve the kidsHow they measure successFollow-up:Grant recipients gave us annual updateSite visits

Washington MonumentHow can we stop the Washington Monument from disintegrating? Ask why 5 times!Why is it disintegrating? Cleaning it 5 times a day with harsh cleaning materialWhy are you cleaning it with harsh material? Pigeon droppingsWhy are there pigeons? Attracted to spidersWhy are there spiders? Attracted to gnatsWhy are there gnats? Attracted to the specific kind of lightSolution: Change the Lights

Social Networks Increasing InfluenceTwitter/Facebook = +100 M People…and Growing

Getting StartedDefine with whom you wish to communicateDefine what you wish to communicateDefine what medium you’ll use to communicate each message

Example: Dept. of TransportationWho: people interested in learning about road construction, snow emergencies, and the new bridgeWhat:Road construction updates and how they affect traffic and bus schedulesSnow Emergencies – let people know what side of the street they can park onNew Bridge – Let them know what it looks like and when it will be doneMedium to Communicate:Road Construction – facebookSnow Emergencies – twitterNew Bridge Updates - youtube

See for yourselfgoogle.comyoutube.comblogspot.comfacebook.comflickr.comtwitter.comgovloop.com

JJAC – Group ParticipationWho: non-profit organizations that are doing work in juvenile justice issuesWhat: Best practices – what is working for organizationsUpdated statistics/studies to help organizationsWhy our grant recipients got the grant?Medium to Communicate:Best Practices – ?Updated statistics/studies – ?Why our grant recipients got the grant – ?Trainings that are coming up - ?

Q&A

Thank youScott FergusonStore Operations Manager, 6Sigma ServicesTargetEmail: scott.ferguson@target.com Kirk KellerTechnology Services Supervisor, Department of ConservationState of MissouriEmail: kirk.keller@mdc.mo.govBlog: common-nature.comTwitter: kirkellerTwitter hashtag #gov20