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Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
Are You Ready to Star on YouTube?
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Are You Ready to Star on YouTube?

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Social media and government. This is a presentation given at the 2009 Minnesota Government Digital Summit

Social media and government. This is a presentation given at the 2009 Minnesota Government Digital Summit

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  • Social media is what social networks use to communicate. So what is a social network?
  • Transcript

    • 1. Are You Ready to Star on YouTube?
      Web 2.0 and Social Media in government
      Scott Ferguson
      Store Operations Manager, 6Sigma Services
      Target
      Email: scott.ferguson@target.com
       
      Kirk Keller
      Technology Services Supervisor, Department of Conservation
      State of Missouri
      Email: kirk.keller@mdc.mo.gov
      Blog: common-nature.com
      Twitter: kirkeller
      Twitter hashtag #gov20
    • 2. What are social networks?
      Twitter hashtag #gov20
    • 3. “An association of people drawn together by family, work or hobby.”
      - PC Magazine
      Twitter hashtag #gov20
    • 4. What are the tools?
      Twitter hashtag #gov20
    • 5. Conversation Prismhttp://conversationprism.com
    • 6. What do we focus on?
    • 7. Blogs
    • 8. YouTube
      20+ channels
      500+ videos
    • 9. YouTube
      1 popular video: 230,000+ views
    • 10. YouTube
    • 11. Facebook
    • 12. mdc.mo.gov
      Redesign will leverage
      Twitter
      Flickr
      YouTube
      Blogs
      Google maps
    • 13. Why shouldn’t we use social media?
      Twitter hashtag #gov20
    • 14. $$$
      Cost?
      Twitter hashtag #gov20
    • 15. $$$
      They’re free!
      Twitter hashtag #gov20
    • 16. Unrestricted Web surfing
      Compromises security
      Drains worker productivity
      Twitter hashtag #gov20
    • 17. Twitter hashtag #gov20
    • 18. “[Social media sites] do not pose any greater risk than most chat rooms or other online communities.”
      - United States Air Force
      Twitter hashtag #mo_gov
    • 19. “All airmen are encouraged to use new and social media...”
      "Airmen bloggers are quickly becoming airmen journalists…"
      "If the Air Force does not tell its own story, someone else will."
      Twitter hashtag #mo_gov
    • 20. Offset Negative PR"Are you ready to be a YouTube Star?" "Are you already a YouTube Star?"
      Twitter hashtag #gov20
    • 21. Best Buy
      Twitter hashtag #gov20
    • 22. ihatebestbuy.com
      Email: kirk.keller@mdc.mo.gov
      Twitter hashtag #gov20
    • 23. “Social networking helps three Canadian companies boost productivity.”
      - IT Business.ca
      Twitter hashtag #gov20
    • 24. Final reason...
      ...we don’t have the resources.
      Twitter hashtag #gov20
    • 25. Leverage existing staff
      Newsletters
      Email responses
      Workshops
      Air Force – "The Air Force needs to turn all of its Airmen … into communicators."
    • 26. Established that you should use social mediaHow should you use it?
      Twitter hashtag #gov20
    • 27. Marketing Strategy
      If communication is the root cause of why you are not successful in carrying out your mission, then social networking is particularly a great outlet
      First, it is important that you understand what you are solving for and who is your target market
    • 28. Finding Root Cause
      Case Study: Increasing productivity for cashiers at Target
      “Training” was solution – no success
      Real Root Cause: Team not held accountable and managers unsure of how/when to coach team members
      Addressing root cause drove overall 12% increase in productivity
    • 29. Root Cause in Government
      Juvenile Justice Advisory Committee (JJAC) Grant Funding
      Communication seemed to be the answer, “If people just knew…, then…”
      Actual root cause: No accountability
      Mandated our grant applicants to give us estimates:
      How many kids they would be serving
      How they would serve the kids
      How they measure success
      Follow-up:
      Grant recipients gave us annual update
      Site visits
    • 30. Washington Monument
      How can we stop the Washington Monument from disintegrating? 
      Ask why 5 times!
      Why is it disintegrating?  Cleaning it 5 times a day with harsh cleaning material
      Why are you cleaning it with harsh material? Pigeon droppings
      Why are there pigeons?  Attracted to spiders
      Why are there spiders? Attracted to gnats
      Why are there gnats?  Attracted to the specific kind of light
      Solution: Change the Lights
    • 31. Social Networks Increasing Influence
      Twitter/Facebook = +100 M People…and Growing
    • 32. Getting Started
      Define with whom you wish to communicate
      Define what you wish to communicate
      Define what medium you’ll use to communicate each message
    • 33. Example: Dept. of Transportation
      Who: people interested in learning about road construction, snow emergencies, and the new bridge
      What:
      Road construction updates and how they affect traffic and bus schedules
      Snow Emergencies – let people know what side of the street they can park on
      New Bridge – Let them know what it looks like and when it will be done
      Medium to Communicate:
      Road Construction – facebook
      Snow Emergencies – twitter
      New Bridge Updates - youtube
    • 34. See for yourself
      google.com
      youtube.com
      blogspot.com
      facebook.com
      flickr.com
      twitter.com
      govloop.com
    • 35. JJAC – Group Participation
      Who: non-profit organizations that are doing work in juvenile justice issues
      What:
      Best practices – what is working for organizations
      Updated statistics/studies to help organizations
      Why our grant recipients got the grant
      ?
      Medium to Communicate:
      Best Practices – ?
      Updated statistics/studies – ?
      Why our grant recipients got the grant – ?
      Trainings that are coming up - ?
    • 36. Q&A
    • 37. Thank you
      Scott Ferguson
      Store Operations Manager, 6Sigma Services
      Target
      Email: scott.ferguson@target.com
       
      Kirk Keller
      Technology Services Supervisor, Department of Conservation
      State of Missouri
      Email: kirk.keller@mdc.mo.gov
      Blog: common-nature.com
      Twitter: kirkeller
      Twitter hashtag #gov20

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