Ofer Kaltura Presentation At Unh March2010


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Taste of Technology
16th March 2010
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Ofer Kaltura Presentation At Unh March2010

  1. 1. Kaltura Presentation at UNH March 16, 2010 Ofer Ballin, Director of Business Development
  2. 2. <ul><li>The first open – source video platform </li></ul><ul><li>The ONLY online video platform with unique presence in education </li></ul><ul><li>Open video </li></ul>
  3. 3. A VISION for the future of media in the university… SIMPLE TOOLS that students, faculty, librarians, & communications teams can all use… An OPEN SOURCE framework for development A COMMUNITY for innovation…
  4. 4. Corporate Overview <ul><li>HQ in NYC; R&D subsidiary in Israel </li></ul><ul><li>40 Employees </li></ul><ul><li>Investors – .406 Ventures, Boston; Avalon Ventures, San Diego </li></ul><ul><li>Incorporated Oct ’06; Technology unveiled Sep ’07 at the TC-40 event (won TC-40 People’s Choice award) </li></ul><ul><li>First partnerships Q1 ’08 (Wikipedia); First revenue March ’08 </li></ul><ul><li>Advisory Board: </li></ul><ul><ul><li>David Picker (President: UA studios, Columbia, Paramount) </li></ul></ul><ul><ul><li>Keith Reinhard (Cofounder, Omnicom) </li></ul></ul><ul><ul><li>Yochai Benkler (Professor, Harvard) </li></ul></ul><ul><ul><li>Mark Rosenthal (President MTVN, IPG Media) </li></ul></ul><ul><ul><li>Paul Marshall (renowned expert, Media IP) </li></ul></ul><ul><ul><li>Brian Behnldorf (Director Mozilla, founder CollabNet, founder Apache Foundation) </li></ul></ul><ul><ul><li>Matt Asay (GM Americas Alfresco) </li></ul></ul><ul><ul><li>Tony Perkins (RedHerring, AlwaysOn) </li></ul></ul>Dr. Michal Tsur, President & Co-founder Co-founder Cyota (sold $145M) ; Yale Post-doc in Open Systems Ron Yekutiel, Chairman and CEO & Co-founder Co-founder & CEO, Destinator, Inc; Wharton MBA with Honors; Israel Air-Force Pilot (Major Res.) Eran Etam, CTO & Co-founder Co-founder and VP R&D of ICQ (sold $407M); B.Sc. Computer Science and Math Dr. Shay David, VP of Business and Community Development, Co-founder Co-founder & VP, Destinator, Inc; Yale Post-doc in Open Systems
  5. 6. Video 1.0 vs. Video 2.0 Broadcast Model Online (Video Repurposed for the Web) <ul><ul><ul><li>Films </li></ul></ul></ul><ul><ul><ul><li>Television Programming </li></ul></ul></ul><ul><ul><ul><li>Live Events </li></ul></ul></ul><ul><ul><ul><li>Advertisements </li></ul></ul></ul><ul><ul><ul><li>Video OnDemand </li></ul></ul></ul><ul><ul><ul><li>Films </li></ul></ul></ul><ul><ul><ul><li>Television Programming </li></ul></ul></ul><ul><ul><ul><li>Live Events </li></ul></ul></ul><ul><ul><ul><li>Advertisements </li></ul></ul></ul><ul><ul><ul><li>Video OnDemand </li></ul></ul></ul><ul><ul><ul><li>Webisodes </li></ul></ul></ul><ul><ul><ul><li>Democratization Programming </li></ul></ul></ul>
  6. 7. Video 1.0 vs. Video 2.0 <ul><ul><ul><li>Film </li></ul></ul></ul><ul><ul><ul><li>Television Programming </li></ul></ul></ul><ul><ul><ul><li>Advertisements </li></ul></ul></ul><ul><ul><ul><li>Interactive Applications </li></ul></ul></ul><ul><ul><ul><li>Contests </li></ul></ul></ul><ul><ul><ul><li>Sweepstakes </li></ul></ul></ul><ul><ul><ul><li>Two-way video communication </li></ul></ul></ul><ul><ul><ul><li>Corporate Communication </li></ul></ul></ul><ul><ul><ul><li>Video Sharing </li></ul></ul></ul><ul><ul><ul><li>Lead Generation </li></ul></ul></ul><ul><ul><ul><li>Schedules </li></ul></ul></ul><ul><ul><ul><li>Webisodes </li></ul></ul></ul><ul><ul><ul><li>Video OnDemand </li></ul></ul></ul><ul><ul><ul><li>Democratized Programming </li></ul></ul></ul><ul><ul><ul><li>Community Building </li></ul></ul></ul><ul><ul><ul><li>SEO </li></ul></ul></ul><ul><ul><ul><li>Mash-Up + Remixing </li></ul></ul></ul><ul><ul><ul><li>Syndication </li></ul></ul></ul><ul><ul><ul><li>Video Ad Products </li></ul></ul></ul><ul><ul><ul><li>Non-traditional advertising </li></ul></ul></ul>
  7. 9. Online Video Technology Platform INGEST Upload & Transcode MANAGE Content Management PUBLISH Application Studio ENHANCE Browser Based Editor PUBLISH Interactive Player PUBLISH Syndication MONETIZE Advertising & e-Commerce ANALYZE Reporting & Analytics
  8. 10. Powering Media Across the Institution
  9. 11. <ul><li>Internal Youtubes and CMS extension </li></ul><ul><li>LMS Integration </li></ul><ul><li>Media Asset Management </li></ul><ul><li>Lecture capture and podcasting </li></ul><ul><li>Video assignments and discussions </li></ul><ul><li>Collaborative editing and creation </li></ul>
  10. 12. Key Product: Youtube in a box! <ul><li>Present collections of video and rich-media </li></ul><ul><li>Allow students and teachers to upload media </li></ul><ul><li>Add meta-data and search content. </li></ul><ul><li>Allow public or private display of media </li></ul><ul><li>CMS Extensions (Drupal, Joomla,WP etc) </li></ul>Kaltura at Penn State RemixAmerica.org
  11. 13. Integration with LMS <ul><li>In Course Media Tab: </li></ul><ul><li>Display media related to course with ability to search content by tags </li></ul>Search by keyword or tag displays thumbnail gallery below
  12. 14. Media Asset Management <ul><li>Libraries, Archives, Faculty Collections </li></ul><ul><li>Manage, tag, search, moderate content in a browser based management system </li></ul><ul><li>Detailed analytics and reporting on content views and interaction </li></ul>
  13. 15. Lecture Capture enhancement <ul><li>Use existing lecture capture systems </li></ul><ul><li>Use Kaltura to easily edit and enhance content </li></ul><ul><li>Store, manage, tag, search and stream through Kaltura </li></ul>
  14. 16. Video Assignments and Discussions <ul><li>Students use a simple web cam tool to submit video assignment and participate in video discussions </li></ul><ul><li>Teachers comment and respond to assignments using video. </li></ul>
  15. 17. Collaborative editing and creation of rich-media content <ul><li>Use advanced web-based video editors to collaborate in creation of content </li></ul><ul><li>Encourage engagement of student by interacting with video resources </li></ul><ul><li>Video Wiki - Wikipedia </li></ul>
  16. 18. Advanced video interaction <ul><li>Live streaming </li></ul><ul><li>Audio search within a video </li></ul><ul><li>Syndication and distribution of videos </li></ul><ul><li>Advanced meta-data support </li></ul><ul><li>Video commenting </li></ul>
  17. 19. Summary <ul><li>Centralized video and rich-media repository </li></ul><ul><li>Simple tools put together to create seamless video flows </li></ul><ul><li>Treat video as text </li></ul><ul><li>Open-source = </li></ul><ul><ul><li>Ease of integration </li></ul></ul><ul><ul><li>Flexibility and scalability </li></ul></ul><ul><ul><li>User engagement </li></ul></ul><ul><ul><li>Low costs </li></ul></ul>
  18. 20. The Black Board building Block <ul><li>Professors, students administrators and staff can take advantage of Kaltura’s unique tools in three layers: </li></ul><ul><ul><li>Institution level </li></ul></ul><ul><ul><li>Course level </li></ul></ul><ul><ul><li>User level </li></ul></ul>
  19. 21. Institution Level – Global Playlist
  20. 22. Course Tool – Media Gallery
  21. 23. User Content – My Media
  22. 24. Actions and functionality <ul><li>Manage meta-data </li></ul><ul><li>Manage scope of content (authorized users) </li></ul><ul><li>Edit content </li></ul><ul><li>Create embed codes </li></ul><ul><li>Create playlists </li></ul><ul><li>Syndicate content (create RSS feeds) </li></ul><ul><li>Part of the portal </li></ul>
  23. 25. Advanced Features and Applications <ul><li>USC: </li></ul>
  24. 26. Advanced Features and Applications <ul><li>Media Hub </li></ul>
  25. 27. HTML5 and Wikipedia
  26. 29. Thank you….. For additional information on Kaltura: Ofer Ballin Director of Business Development [email_address] +1 617 470 9940 www.Kaltura.com Leah Belsky Director of Strategic Accounts [email_address] +1 401 742 6697 www.Kaltura.com
  27. 30. Hosting Options <ul><li>Self-Hosted software: most affordable & secure </li></ul><ul><ul><ul><li>Community Edition: a free community-supported platform </li></ul></ul></ul><ul><ul><ul><li>Enterprise Edition: with paid support & maintenance by Kaltura </li></ul></ul></ul><ul><li>Software as a Service: at the lowest price available </li></ul>
  28. 31. Open-Source Unique Proposition <ul><li>Use either as “out-of-the-box” or fully integrate with any system. </li></ul><ul><li>YOU own the code: freedom from vendor lock in! </li></ul><ul><li>Most flexible to integrate and to enhance </li></ul><ul><li>Most rapid pace of innovation </li></ul><ul><li>Most engaging features (user uploads & remixes) </li></ul>