Social Mediain the Churchof UpperAustriaEuropean Christian InternetConference, Rome11th - 14th June 2012
Andrea Mayer-Edoloeyi● Social Media Manager in the Communications Office of the Catholic Church of Upper Austria and for „Katholische Aktion“ (official lay people organisation)● „Digital Native“● http://kirche20.at
Social Media ispersonal communication! The joys and the hopes, the griefs and the anxieties of the wo/men of this age … Gaudium et Spes, 2nd Vatican Council
What can you do as SocialMedia Manager with15 hours a weekin a area with 1 MillionCatholic Christians? ReduceSome Components ... to the max
Our Strength as a church● A very, very good message.● A lot of volonteers.● Lay people are credible witnesses of the Gospel.
Social Media is aBottum-up-Development You cannot organize personal communication in a centralicist way.
Social Mediais a CharismaEverybody whowants to do,should havethe possibilityto communicatein the Social Web.Not everybodyhas to do it.Exception: Youth work.
The „Job“ of the Church● Support● Networking● Infrastructure (like Wifi in church locations)● Specific „best practice“ projects● Guideslines
Catholic Church of Upper AustriaA lot of decentralSocial Media Channels● Facebook and Twitter-Profiles and Blogs of Persons (lay people and priests)● Facebook pages and groups – parishes – youth groups, youth centers, ... – Catholic Womens Movement, ... – thematic Pages like „Workfree Sunday“, „Pilgrimages“, ...
Catholic Church of Upper AustriaSupport platform and blog onChurch and Social Mediahttp://kirche20.atIndividual Counselling for parishes andchurch organisationsEducation: basic know-how forprofessionals and volunteers (know-howconnects and is the basis for decicions)Barcamp once a yearInternational networking: trends, ...
Catholic Church of Upper AustriaSupport platform and blog onChurch and Social Mediahttp://kirche20.at
Catholic Church of Upper AustriaNetwork for bloggersBlog aggregationhttp://thematisch.at
Catholic Church of Upper AustriaSpecific projectsWifi offensive for church locations *Geocaching *Community for pilgrimsCrowdsourcing „Day of Parish Pic“App for youth work methodics(Catholic Youth) *Crowdsourcing quotations on2nd Vatican Council (Catholic Action) ** not jet arranged or not ready
We do not use the Internet, we live on the Internet and along it.Piotr Czerski
Who uses Social Media?Based on empiric studies like „Sinusstudie“Net people are mostly● postmodern-minded, have multi-optional lifestyles● do not persive religion and church in their daily livesTypically „churchly people“ are often DigitalOutsiders or Immigrants.→ You cannot reach a lot of typically „churchlypeople“ via social media activities.→ You can make new contacts with baptizedpeople and others.
Net inculturation*Mutual learning process Experience realm of net people Message of the Gospel * A concept of mission theology
Credits Pics:Buttons: Flickr CC by-nc-sa KEXINOHands: Flickr CC by-nc-sa FotoRita [Allstar maniac]Digital Native: Flickr CC by-sa Gideon BurtonFrau – Mac: Flickr CC by-nc-sa kk+God live Geeks: Flickr CC by rhurtubiaLego: Flickr CC by-nc-sa ZanthiaSofa: Flickr CC by-nc-sa DigitalnativeIpads: Flickr CC by-nc-sa waferbaby