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Sbi Seminar Presentation

by Kirby Swinemar on Feb 18, 2010

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Learn how many small business owners are attracting targeted traffic and monetizing that traffic on their websites ... Bi-monthly FREE Webinars give more details.

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Learn how many small business owners are attracting targeted traffic and monetizing that traffic on their websites ... Bi-monthly FREE Webinars give more details.

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Good evening everyone. Thanks very much for coming out and spending time with us tonight as we explore how you can succeed with a home-based business using the Internet. I’m confident you will benefit from our seminar tonight… and will leave with the information and resources necessary to create a highly productive and profitable home-based business on just about any topic you can possibly imagine. Or... grow your existing business with a Web site that automatically generates lots of targeted leads. Most importantly, I will give you insight to the Internet that will give you a true understanding of how it works… and why so many people are failing online. Here is the format for this evening’s seminar. I will do a presentation that will last about 90-minutes or so. I will present in two parts with a 10-minute break in between. You will benefit the most by allowing me to give this presentation uninterrupted... I’m sure many of your questions will be answered as I continue through the presentation. I will then open up the floor to any of your questions and discussion. Sound good? Okay…let’s get started.
(Read slide) You CAN build a highly successful online business. On ANY topic imaginable. With NO technical skills. Just converting your knowledge into business.
I guarantee that after this seminar you WILL understand how to create a highly successful and profitable home-based Internet business… or grow your existing business with a Web site that WORKS. Most importantly, you’re going to have fun doing it. I ask you to bring one thing to the table tonight… BAM (say it loud)… your brain and motivation. If you bring BAM with you tonight, you WILL leave this seminar with what it takes to succeed online.
Anyone here that thinks the Internet is a passing fad or just a tool is sadly mistaken. The Internet is growing rapidly every day. It is becoming more and more an integral part of our everyday lives. And for business it is a necessity… you better get an understanding of how it works and how you can benefit as soon as possible… because your competition is! The Internet is still young… a little like the ‘wild west’… but this is changing rapidly. Now is the time to get in… while the competition is weak. In the coming months and years, what I am going to show you today will become the norm, the way business is done on the Net… and soon it will be much harder to get started than it is right now. Bottom-line… the Net offers absolutely huge potential no matter what the topic and what your business.
But here’s the amazing thing… very few people are doing it right! It’s the Net’s little secret… most Web sites are failing… and it’s because most are doing it WRONG… and that includes larger companies! Because of this incredible truism… the opportunities are large for those that come online and do it RIGHT… and start immediately.
Okay… let’s discuss a pandemic problem that exists on the Net today. Most people, who come online to build a web presence, bring their offline mindset with them. They think LOCATION-LOCATION-LOCATION. They seem to think that the Internet is like ______ Street ((Main, State, High - popular commercial street in great location)… all they need to do is put up a store or a restaurant… and droves of people will come visiting off the street. So they put up an extravagant Web site, spend many thousands of dollars… throw-in a shopping cart… and then they wonder why nobody is visiting their site. Web sites built with the offline way of thinking are destined to failure. The Internet does not work at all like the offline world… Location-Location-Location does not apply. What does apply in the online world is…
… INFORMATION-INFORMATION-INFORMATION . On the Internet, there are millions of individuals searching for information everyday… they do this one at a time… never seeing each other… as if they were alone on the Net. You must keep this fact in mind at all times when looking to create an online business… because everything flows from here. Everything flows from the fact that people search for INFORMATION on the Net. They are not searching for YOU… they are not searching for your COMPANY… they are not searching for your WEB SITE… they are searching for INFORMATION .
Wouldn’t you agree that the lifeblood of any business whether it is online or offline is TRAFFIC? Does it also make sense to you that a Web site without traffic is pointless? Unless of course you are creating a family site to exhibit pictures. But, no matter what your business… online or offline… you need a Web site that WORKS… one that automatically generates targeted traffic… both locally & globally. In fact… TRAFFIC is the lifeblood of success. Without it, you’re just a web presence... a brochure online… an empty store destined for failure.
(Read slide) The Internet is the one place in the world where...
If you build it, they will come… from the wonderful movie Field of Dreams… does not apply. A Web site without traffic really just doesn't exist. You can build a spectacular site – invest tens if not hundreds of thousands of dollars – but if your Web site does not generate traffic in an automated fashion – it will be destined for obscurity… and you will become frustrated and unproductive… and your Web site will not succeed. By the way… for those who are wondering, this is indeed the baseball field from the movie Field of Dreams.
So… I’ve told you that OFFline thinking does not work in the online world. Yet… the majority of people and companies that have attempted to come ONline have brought their OFFline thinking with them. And that is why most Web sites are failing… and that's also why there exists a HUGE opportunity for those who come online and do it right. The competition is weak… their parking lots are empty… so NOW is the time to catapult ahead of those that are doing it wrong.
Example from Ottawa, Canada. (E.R. Fisher) Here is an example of a successful offline business doing it wrong online. It’s a high profile store in Ottawa, Canada that has done it right in the OFFline world by adhering to the offline rule LOCATION – LOCATION – LOCATION . And, it does indeed receive droves of walk-in customers right off the street. But when the owners decided to come ONline and build a Web site, they brought their offline mindsets with them. Well… their Web site is almost unvisited. It ranks at over 4 million at Alexa. That’s right… it’s nothing more than an online brochure. And, the only traffic they do receive is from people who have heard of E.R. Fisher or saw one of their ads in the paper and actually typed in the Web site address on their computer.
How about the famous Empire State Building in NYC? Same problem. They did things right in the OFFline world, but brought their OFFline mindset with them when they created their Web site. Well… they rank at over 7 million at Alexa. In your case… you don’t have a well-known brand name or the marketing budget of an Empire State Building. And yet, I’m telling you that you can generate 100 times the traffic that they receive at their Web site and at a fraction of the cost.
(Read slide) What DOES work online you ask? That is the million dollar question. Here is your answer...
It’s CONTENT! CONTENT is KING on the Net. Creating high-value editorial content, offering great information is the only thing that works online. The fundamental reality of the Net is people are looking for information… so you must start where they start… offer them great information on the theme of your site. If you take one thing away from this seminar… please just understand this… everything flows from the fact that people search for information on the Net.
We have now come to the most important part of our seminar. You must remember this slide. This is the pathway to success online… and if you follow this pathway, you will absolutely succeed. C – T – P – M… CONTENT – TRAFFIC – PRESELL – MONETIZE! Create a theme-based content site on a topic that interests you… that excites you… or is related to your business. This theme-based content site is made up of a home page and interior keyword focused topic pages that are directly related to the theme of the site, and are specifically created to score well at the Search Engines. This is your C… Content. The content will in turn automatically generate targeted traffic to the site through the Search Engines. This is your T… Traffic. The visitors to the site will then be PREsold with high-value information… information they are looking for… information that develops credibility and trust. This is your P…PREsell. The visitors will then be gently led to a call to action… a purchase… sign-up for an e-zine… click on a Google Ad… buy from an affiliate merchant… buy an e-book… and so on. In other words… they will be monetized. This is your M. We call this process… Building Income through Content.
So… you must offer high-value content… information that visitors are looking for. At the same time, that content must be written properly to include profitable keywords that will rank at the Search Engines. This is the only approach that works… it’s the way the Net is meant to be used… unless of course you want to spend tens of thousands of dollars to generate some type of exterior traffic… but this would only be a temporary short-term solution that will lead to failure. So… if someone is searching for information on photography tips...
Give them what they want!... all sorts of terrific information on photography. By the way, this Web site was built using the CTPM pathway to success and ranks high at Alexa.
What is vital to understand here is that what works on the Net is writing about what you know… about what you love… and this is fun! Your goal is to offer great information in a warm and credible voice… develop a relationship with your visitor… make them feel they’ve come to the right place.
You must make sure that while writing on a topic or niche that you enjoy… the content is being written in a way that it will rank well at major Search Engines. This in turn automatically attracts targeted traffic to your site.
(Read slide) Offer high-value information to your visitors Develop a relationship Make them feel like you are the expert within your niche
Okay… you’ve created content that ranks well at the Search Engines… you are receiving droves of targeted visitors looking for information on exactly the theme of your site… your content gives your visitors what they want and they are now open to be monetized. What’s next, you ask? There are a myriad of ways you can monetize your traffic… and with many of these models you do not need your own product or service. And, you shouldn’t use just one monetization model… diverse monetization works best in the long run. Explain each of the Monetization models… -- Google AdSense or Google Ads -- Affiliate links: Affiliate marketing or referral marketing. -- Finder relationship to earn a finder’s fee. -- Hardgoods: Brick and Mortars, etc. -- Services: lawyer, accountant, copywriter, bagpiper, physiotherapist… -- E-goods: Digital products -- MLM: Multi-Level Marketing…also known as network marketing. -- Auctions: e-Bay -- Sales & rental agents: Referral fees -- Joint ventures: Partnerships
Little time?… No product?… No services?... No problem! Become an INFOPRENEUR. Infopublishing is hot. Offering high-value information that generates targeted traffic on a topic you know and then monetizing that traffic through Google Ads and/or affiliate relationships. You just need to build a page a week… and then scale your business at YOUR pace. Later, when you are ready, you can add a finder fee relationship, an e-book, and then a service or hard-good. There is no limit to how far you can take your infopublishing business… it can even scale into a large company if you decide. The reality is, Infopublishing is where it all starts no matter what you are looking to accomplish and no matter how big your plans. Once you have the traffic, the world is your oyster.
(Read slide) Infopublishing is nothing more than converting your knowledge into a Web site.
Continued. Read slide. Seems obvious doesn’t it?…
The process seems so simple, so why do most people fail online? There are four major barriers that defeat most Netrepreneurs.
As mentioned earlier… one of the biggest obstacles is the OFFLINE mindset. It just doesn’t work online. Most people don’t have a product to sell, but would still like to make money online. Or, they have no plan, which is probably a barrier that affects most entrepreneurs online AND offline. Most people outside of this room do not know the CTPM Pathway to Success. The books in this regard are complex and confusing… and most cannot make sense of the plethora of tools needed and the vendors offering those tools. Most people do not understand HTML, JavaScript, CGI, FTP or CSS. In fact, most people prefer to avoid learning about technology. And last, but not least, there’s the hype and fraud that runs rampant online and offline. I’m talking about those get-rich-quick schemes. You know the ones I mean… make millions of dollars in just a short few months, weeks, or even hours… no knowledge needed… no effort needed. In fact, no IQ needed ;-) That’s right… it works automatically while you watch TV or sleep… and it costs you only three payments of $549.52. Anyone here ever heard or seen one of these offers?
Wouldn’t these con-artists just use their own schemes to become billionaires? Think about it… if I had a shiny black money-making machine and all I had to do push the bright red button on the top and thousands of dollars would come shooting out, would I stand up here and sell my money-making machine to you for $129.00? Think about this for a moment, because that’s exactly what ‘pitch artists’ are doing. Let’s get serious. There’s no such thing as a Get-Rich-Quick solution that works. Anything worthwhile needs time, effort and motivation. If there is anybody here who was expecting to get information on how to rake in the dough without any thinking or effort… I apologize… you’ve come to the wrong place. But, for those who have come looking for a very REAL and DOABLE way to make money on the Net and are willing to put in some effort, motivation, and a little creativity, you’ve come to the RIGHT place. In fact, this is probably one of the only places in the world that you will hear how you can succeed the RIGHT way.
How many here have tried to build their own Web site? How many decided not to because it seemed too complicated? Gosh…seems like you need to understand rocket-science, doesn’t it? For the majority of the population, things are way too complicated. There are too many barriers, too many obstacles and too many friction points. Of those that built their own Web site, who feels their Web site is doing what they hoped it would do? In other words, automatically generating substantial targeted traffic that is being monetized? Don’t feel bad… most people coming online have done it WRONG. They quickly put up a Web site (or hire someone to)… throw in a shopping cart… and then wonder why nobody is visiting their site. How many of you know which tools you need to create a successful Web site? There are way too many tools needed in order to create a successful web presence and an over abundance of suppliers out there offering these tools.
How many of you can work full-time on creating your Web site? Most people do not have the time to figure out which tools they need, sift through all of the suppliers offering these tools, learn how to use each of them and then actually apply the tools to create a Web site that works. Who here knows HTML and JavaScript? As we talked about a moment ago, the average person does not know coding or understand techie stuff. How many here knew how to generate targeted traffic before you came to this seminar? Most people have no idea how to drive ANY traffic let alone targeted traffic to their Web sites. To the most people… the so-called “rest of us”… the barriers seem huge… almost insurmountable. They say… HEY, I CAN’T DO THAT!
The fact is... you CAN succeed online. You can even do it if you’re new to the Net. And you can do it without spending thousands and thousands of dollars. You just need to do it right by using the Internet the way it is meant to be used.
You may think it’s hard like smoke and mirrors. Fear and confusion run rampant on the Net. But you shouldn’t need to understand technology. Things should not really be that complicated.
By the time you leave this seminar you will all know the right process and the best tools and you will be able to focus on creating a Web site that WORKS! I hope the smoke is starting to clear.
I’m now going to show you several Web sites that I hand picked from the Internet. They all have certain things in common. First, they were all done by average people, most of whom are novices. Second, they all followed the CTPM pathway to success. Third, they all rank high at Alexa in terms of traffic received. I would like you to check out the various obscure topics these people are using to build businesses. Also, please take a look at the monetization models being used. JuggleNow.com was built by Jim, a novice, who came online to create a Web site on his hobby, juggling. Jim is now receiving thousands of visitors a day. He links to merchants that sell juggling paraphernalia. His mom crocheted juggling balls which he sold online by incorporating a PayPal shopping cart. Then he opened up a Yahoo store where he is now selling a bunch of items every week. But here’s the kicker, Jim receives more traffic from this Web site at his Yahoo store than he does from Yahoo. Isn’t that ironic? He’s so happy with the way things are going, he’s started another Web site called ParrotsNow.com. And, you guessed it. He’s selling parrot-phernalia! MONETIZATION MODEL -- Hardgoods, Affiliate links, Google Ads, Auctions Alexa – top 1%
Vicki, computer and digital media novice, wanted to show her new hobby to the world. "Vicki says "My new found "hobby" of taking digital photos of my native Los Angeles has turned into the job I wish to keep for the rest of my life, and will provide my retirement income, too!" MONETIZATION MODEL -- Finders fee, Affiliate links, Google ads Alexa – top 3%
Wendy, a complete Internet newbie, came online to share her passion about planning great parties. Her site now receives almost 70,000 visits a month from over 100 countries. Wendy says "my website is the best retirement investment plan going, providing me with income now and into my future." MONETIZATION MODEL -- Google ads, Affiliate links, e-store Alexa – top 2%
Here’s a site built by Phil, a novice, on the popular and competitive topic of Sports Fitness. Phil says "I've built 7 websites using SBI. Everyone has been successful. Yet my computer skills stretch as far as pointing and clicking a mouse. I can sit back and relax, safe in the knowledge that SBI evolves just as relentlessly as the Internet so that I can spend my time doing what I love." MONETIZATION MODEL -- Google Ads, Affiliate Links Alexa – top 1%
Tanna always dreamed of having her own store, never thinking it would be in the form of e-commerce. After finding SBI!, Tanna says, "Every tool and resource was available, every question answered. SBI! was always one-step ahead of me." In less than a year, Beauty and the Bath welcomed close to 20,000 visitors from around the globe. MONETIZATION MODEL -- Hard Goods, Google ads Alexa – top 1%
TeaTreeWonders.com. This site, built by a Melaleuca rep, has only been maintained sporadically. In fact, it has been completely ignored at times as the owner was hired by SiteSell to head up phone sales. It’s true! And yet, this site generates over 100 visitors a day looking for information on tea tree oil and has over 300 people signed up for an e-zine that never goes out. Imagine if the owner of this site continued to build content and maintain it. He would have hundreds of visitors coming to this site everyday. This would be like having a couple of hundred people in a room every single day ready for you to present your products and business opportunity to. He’d probably have many hundreds more people subscribing to his e-zine. His Melaleuca business would be thriving and growing. MONETIZATION MODEL – MLM, Google Ads Alexa – top 1% (continues to drive traffic even though often not maintained)
This site has generated over $2 million in sales of medical equipment for a west coast sales rep. He created this site because he wasn’t happy with leads he was receiving from his company. Once he experienced the power of the Net, he quit his 9 to 5 to build his own Web sites from home, including SonomaHealth.com. MONETIZATION MODEL – Hardgoods, Google Ads Alexa – top 1%
Rob, a full-time university student, has just a few hours a week to work on his site. Despite time limitations, his site receives over 45,000 visitors per month. Rob says "SBI! changes the meaning of 'flexible hours'. My business is ultimately flexible, growing quickly when I can put time into it and simply growing more slowly when I can't. I can exit university with a profitable business already built!" MONETIZATION MODEL -- Google ads, Affiliate links Alexa – top 3%
Craig tried SBI! after 3 failed Web site attempts. Now he gets hundreds of visitors a day, meets people from all around the world, and brings home a nice paycheck every month! Craig says "With all the great tools and support, it ends up being the best value on the Internet!" MONETIZATION MODEL -- Google ads, Affiliate links Alexa – top 2%
Nori, a 14-year old student living in Montreal, was on a family trip on the Island of Anguilla and fell in love with the Island. On the way home, Nori asked her father, “hey dad, do you think I could build a Web site on Anguilla?” Her dad hesitated before answering and then said, “you know what Nori? That’s a great idea… but you must follow the CTPM pathway to success.” She then created a professional looking theme-based content site with professional navigation. This site automatically generates 1,000s of visitors a day… on Anguilla beaches? She incorporated a Finder fee relationship with a real estate agent in Anguilla. She refers her visitors to this real estate agent and has already received checks ranging from $500 to $4,000 in finder’s fees. She has incorporated Google AdSense which makes her over $500 a month. No more allowance for Nori! She builds new Finder fee relationships with boat charters, hotels, rental car agencies, etc. She sells Anguillan art and her own products at her site. She has over 3,000 subscribers to an e-zine she publishes monthly… all on Anguilla Beaches! Nori is now a celebrity on the Island of Anguilla… it’s true! Her site ranks in the top ¼% of all sites in the world at Alexa. Again… this is a Web site that was first created in 2002 by a 14-year old novice on a niche topic. MONETIZATION MODEL – Finder fee, Affiliate links, Google Ads
Now compare Nori's site to this beautiful site… created by the Government of Anguilla for the Anguillan tourist board. They outsourced to a high-powered Net marketing firm out of New York at a cost of tens if not hundreds of thousands of dollars. And yet, Nori's site still has a higher ranking!
It’s all about traffic… and the Web site done by the Anguillan government still has not come close in traffic numbers to a site on the same topic built by a teenager... even though they have a huge budget and a large marketing company from New York City creating it! All of the sites I have shown you rank in the top of the pyramid and it’s because they built their Web sites properly… they followed CTPM… they are content driven… on a niche… and they are created to score well at the Search Engines. They all do a good job of PREselling and then each has selected various monetization models to generate income.
(Read slide). In fact, any one of the members of this family could outperform the Anguillan government site just by following the CTPM pathway. You too can build one of the top Web sites on the Net… one of those at the pinnacle of the pyramid… one of the top 3%... And you can do this even if you are new to the Net. It’s not about money. Or big business. It’s about doing it right.
Everyone has knowledge, skills and talents. Everyone has an interest or a passion or a hobby or a small business they might be running. Each of us has knowledge that others do not… information other people would love to have. Just check out the family from the previous slide… Dad is an accountant specializing in Caribbean tax shelters – what a great topic for a profitable Web site. Mom loves creating unique quilts and is a member of a quilt club. She could create a profitable home-based business on her hobby. One of their teenage boys is into NASCAR collectibles…a fabulous topic for a profitable Web site. Their other teenage boy is into action games for kids. Excellent concept there. Their teenage daughter is into cheap teen fashions…she could create a profitable business on this theme. And their oldest son is guitars and writing music. He could make lots of money on the Net with this topic.
There are virtually unlimited topics and niches on which you can build a Web site… a hobby, an interest, a passion, a topic related to something you or your family is experiencing… a niche related to your existing business… a topic related to a network marketing product you represent… a niche related to a product you sell at an eBay auction…the choices are endless. And creating additional income streams by building a Web site on an existing small business, is a smart diversification move too.
Ads such as banner ads offer little chance to monetize. Whereas PREselling with high-value editorial content offers a much higher probability of successful monetization. WHY? Because the reader does not feel pitched. The reader actually feels smart for finding the Web site to begin with. The content delivers what the reader wants to know followed by a call to action. By the time the reader finishes perusing the site, they are PREsold and…
“ Open To Buy”
The most important point to understand here is that CONTENT is KING on the Net. To succeed on the Internet you must focus on creating great content on a subject you know and love, always keeping the Search Engines in mind while creating your content. The traffic that is generated through the Search Engines is YOURS. You own this traffic… and visitors come to you FREE… and they come to you MOTIVATED because they are specifically looking for information on the topic of your site. The next step is to monetize your traffic in a variety of ways… Google Ads, affiliate relationships, referral fee arrangements, infopublishing, eBay auctions, etc… What is cool here is the traffic will continue to come to visit your site automatically even when you leave on vacation… and these visitors will continue to be PREsold and monetized. In other words… you are building a very REAL business... you are building equity.
Okay, let's recap what we've learned so far. Right now you know that content is king on the Net. You know that Location, Location, Location does not work on the Net and that Information does. You know the CTPM pathway to success and why it works. So you now know the WHAT. You know WHAT it takes to succeed online… but you don’t know the HOW. You don’t, know HTML, JS, CGI, FTP, CSS or any other technology. In fact you don't really want to learn all of that either. Technology takes time to learn and apply and it's complicated. Soooo... Technology must be made INVISIBLE… so that you can focus on what you know best. So when I get into my car and turn the ignition key, do I need to understand everything that’s going on under the hood? Do I need to understand HOW... the sparkplugs work? or the power steering? or the brakes…?? Of course not… all I need to do is focus on driving and getting to where I’m going… the rest just works. The Internet needs to be the same way. You should not have to understand the technology behind creating a productive Web site. You should just be focusing on what you know… your business. Does everybody understand the WHAT? (Content is King) I will soon show you the HOW… so you can become…
(Read slide). Profitable!
Before I begin telling you about the HOW… let’s talk about another pandemic problem that exists online and offline. It’s called FIRE… Ready-Aim. Everyone is looking for instant results. People want things fast, easy and cheap. And there are a whole bunch of Web site-building solutions offering exactly that… INSTANT GRATIFICATION with... delayed FAILURE. Any one can have a Web site up by tomorrow morning. Yes, it’s exciting. You call your friends and relatives and neighbors and say… “hey look at me… I’m online!” It’s really fun, for a month or two – until you realize that no one is visiting your Web site except of course your friends and relatives and neighbors. You become frustrated and unproductive… and your Web site disappears into obscurity. As I’ve already said… A Web site without traffic is pointless. What if I told you there exists an all-in-one solution that gives you absolutely everything you need to succeed online in one place… and it does it the RIGHT WAY and follows the CTPM pathway to success? What if I told you that you don’t need to understand any technology whatsoever. It does the tedious stuff for you? What if I told you this solution literally takes you by the hand through the entire process and GUARANTEES you will succeed? What if I told you don’t have to spend many thousands of dollars to create a professional, popular and profitable Web site that ranks in the pinnacle of the pyramid in terms of traffic… and outperforms governments and large companies? That would be one very COOL solution… wouldn’t it?
It’s time for our 10-minute break. When you come back, please bring BAM with you. I will be showing you HOW you can absolutely succeed online… and I'm confident that it will blow you away! ----------------- Second half ----------------- 56 – Continued. For years now, the gurus, the visionaries, the authors, the mentors – have all been professing how to succeed online… how to create a successful Web site. And they have written books, and e-books, and courses, and CD ROMs, and DVDs and have put on seminars… and they’ve made a ton of money selling all this stuff. It’s because the mass-market is intrigued by the Net… they WANT to come online and make money. So people bought these books… and sometimes paid many hundreds of dollars. Some actually read them and realized that creating a successful web presence is a complicated affair. Others bought the books… they felt the weight, looked at the beautiful cover, smelled the freshly printed pages… and then, without reading, put them into their book cases, feeling good about the fact the book was in their book cases if they ever decided to build a Web site. BUT until now, there was no solution that actually enabled people to accomplish all that was being professed.
Site Build It! creates Web sites that WORK – no one else does. SBI! includes all the tools and modules needed to create a successful web presence and build your business. All the features were developed in-house with no third party solutions and they are all integrated into a streamlined system. The features and technology are wrapped with valuable information and mentoring and a step-by-step process that guarantees results.
(Read Slide). SBI! is easy-to-use and launches Professional, Popular and Profitable Web sites leading to successful businesses.
It is imperative that the need to know technology and the tediousness of using technology is eliminated, so that you can focus on what you know best – your business. “ SiteSell uses technology to make the need for technology disappear!”
(Read slide) You are mentored every step of the way by Net marketing visionary... Dr. Ken Evoy. This in turn will elevate you to professional-level abilities.
What I’d like to do now is take you on a tour of SBI!. I won’t show you every tool and feature of this extensive system… but I will show you enough for you to get a good feel for the incredible power of this groundbreaking solution. Everything you need is online. All you need is an Internet connection. Action Guide: Easy-to-follow written and/or video guide of information and step-by-step instruction on creating a highly productive Web site and business. Brainstorm It!: The Ready-Aim in Ready-Aim-Fire. Brainstorm It! is the keyword research tool you need to prepare for successful Web site-building. Site Builder and Traffic Center: Offers all the information, resources, tools and modules for successful Web site-building, traffic-building and business-building. You also receive all the reporting you need.
The Site Build It! Action Guide Step by Step Guidance In Written and Video format. It all starts with the Action Guide… provided in both written and video format which takes you by the hand and guides you through a step-by-step process leading to success. The Action Guide will forever change the way you do business. It’s like having Dr. Ken Evoy giving you personal mentoring on every aspect of Web site-building. Also, throughout the entire site-building process, you will see a buttons with a question mark inside. When you click on these buttons, you will receive additional instruction on that particular area of the site-building process. In other words, you receive information when and where you need it... every step of the way. That's what we call "Guru-in-your-ear” mentoring ;-)
In Brainstorm It!, you will find a... well, Brainstorm and Research tool! It actually researches the Internet for you and reports back with profitable topics and keywords related to the theme you have selected for your Web site. Let’s use a real example for this tool and some of the others you are about to see. I want to build a Web site on New York City. I love New York… wouldn’t live there… but I love visiting! So… I type in New York City in the box and then click on Brainstorm It!. Within minutes, sometimes even seconds, the Brainstorm It! tool will have researched the Net and reported back with…
… hundreds of keywords related to New York City. These keywords will be accompanied by Demand information… the relative number of times someone types in that keyword at the Search Engines. Supply information… the relative number of Web sites on the Net offering information on that keyword. And, Profitability… the relative profitability of one word verses another in the list. You should never attempt to build a Web site on too general a topic. The trick is finding a profitable niche in which you can rank high at the Search Engines with your keywords. I notice that New York City ‘museum’ is very profitable. Why not build a Web site on this niche? I love art so I go ahead and select profitable keywords in the list that are related to my theme and then I can do another brainstorming session on the keyword New York City museums. Before I can grab a cup of coffee, hundreds of more profitable keywords… this time related to New York City museums, are returned to what’s called the Master Keyword List. From there, I select the keywords that are appropriate to my site theme and are profitable and delete the rest. This becomes the BLUEPRINT for the creation of my Web site. Wow… what a cool tool!!
Hmmm… how come we didn’t already register a Domain Name? That’s because SBI! is about Read-Aim-Fire. It’s only now that I know the theme of my Web site and the keywords I will be utilizing so it’s only now that I can register my domain name. And SBI! will register it for me in my name! And, it will be MY domain name, not some subdomain like MyDomain.Supersites.com.
Now, if Content is King on the Net, Look & Feel is Queen! We have learned that to succeed online we must create good content… but we all want a nice looking Web site. SBI! offers a myriad of templates to choose from and they are constantly adding new ones. You can even select different color schemes within each template… and the templates can be manipulated considerably.
But if you are more tech-savvy and use an HTML editor… SBI! offers the ability to your HTML editor within the confines of SBI!. You can use SharePoint, Dreamweaver, Adobe Creative and more to create whatever you want. When SiteSell added this ability to SBI!, webmasters and web-marketing pros all over the world took notice. They now had the ability to create Web sites for their clients that actually generated traffic! And, they could create these sites faster and at a fraction of the cost.
Here’s an example of an SBI! site built with FrontPage… and it ranks high at Alexa, of course.
Here’s another example of an SBI! site… this time built with DreamWeaver. It too ranks high at Alexa. BUT, never fear. SBI! was really created to empower novices and those less tech-savvy. So… let’s get back to where we were.
I selected the Look & Feel for my site… now it’s time to customize my site design. First, with a few clicks, I create my left margin navigation bar that leads to pages within my site. Then I can create my own logo. That’s right… and I don’t need to understand Adobe Photoshop. I can do this with a few clicks. As you can see, I created a logo for my New York City museums Web site. I call it… The New, New York City.
Okay… it’s time to create my pages. I do this one at a time and start by filling in information for each of my pages (refer to graphic on the left). This is quick and easy. Just fill in the blanks. And, if I forget what I am supposed to do… I just click on the little question marks which are the ever present help buttons. Yes, I am creating what's called "meta-tags" here… but SBI! has removed the need to understand technology so this confusing word is not used. Now it’s time to create my first page (refer to graphic on the right). I do this block by block. If I can stack baby blocks, I can create my pages. I click on the Insert button and select from a list of blocks I can insert, such as a graphic, a link, a header, text, a subscription box for my e-zine and so on. Once I have created my page, I click on Preview It. I will then see what my page will look like on the Net. If I like what I see, I then click on Analyze It!. SBI! will then analyze my page and help me optimize it for the Search Engines. It will actually report back to me with instructions on how to make my page more Search Engine acceptable.
As you can see, SBI! has given me instructions on what I need to do to my page to help it win at the Search Engines. I then make the changes and additions SBI! recommends. If I want to, I can Preview the page again and then…
I click on Build It!… and I can go to sleep if I’d like. SBI! takes over from here. It will now automatically submit my page to the Search Engines within their tolerances. SBI! even re-submits the page if a particular Search Engine has not sent its spiders (scouts) to check out the page. Also, SBI! does not over submit a page. Some people make changes and additions to their pages constantly but the Search Engines will ignore a page that is submitted many times in one day. So, SBI! puts the pages in a queue and only submits the last page created. There are few companies IF ANY that do what SBI! does in regard to Search Engine submission. It’s very COOL!
Now, I can follow along to see when my page was submitted, when the spiders (scouts) have come visiting my page from the Search Engines, when my page is listed at the Search Engines and how my page ranks. As you can see in the bottom graphic, I can see how my page is doing and how my keywords are ranking. If I am not satisfied with my rankings I can further optimize my page by clicking on Analyze It! and then clicking Edit and incorporate any recommended changes. But… I must keep in mind at all times that 3rd at Google is GOOD! In fact, 6th and 7th at Google is good! Some of those less tech-savvy might think that 3rd is not so good and then try to tweak things a little too much… and end up with a much lower ranking. My time is better spent on creating more content.
The Traffic Center offers me all I need to build more traffic to my Web site and track various campaigns I might be running. Click Data enables me to track campaigns that I might be running for cost-effectiveness. I can track campaigns such as e-mail, banner ads, Pay-Per-Click Search Engines, and even offline newspaper ads. Value Exchange is about link exchanging… a very real way to generate traffic to one’s Web site. It enables me to exchange links with Web sites that are similar in theme to my mine. The different Search Engine and Directory HQs offer me all the information and resources I need to leverage my traffic-generation efforts. Traffic Stats gives me all the reporting I need in an easy to understand and actionable format. Below, in the Tips’n Techniques HQ, I am given all sorts of cool tips and recommendations for my Web site… some of which have come from SBI! owners. The Resources HQ exhibits all sorts of compatible best-of-breed third party resources that can benefit me moving forward.
So… if someone is searching for Anguilla beaches at Google…
Here are the results they will see. Hmmm… the first result looks interesting.( Read first result). So they click on it…
Does this Web site look familiar? It should! It’s Nori’s site… that 14-year old student I told you about. Yes, you guessed it, Nori’s site was built with SBI!… as was every single other Web site I have shown you today… except for the Government of Anguilla Web site. This is the reason why they all rank so high at Alexa in terms of traffic and are so productive.
As I told you earlier, it is vital that you develop a relationship with your visitors. An essential way to do this is through e-zines or newsletters. SBI! includes a comprehensive tool in this regard… the E-zine and Newsletter Publishing and Mailout Tool which does it all. And don't worry, comprehensive does not mean complicated. With the Mail Out Tool... I can import and export email lists. I can archive my newsletters at my Web site, which by the way will help me with the Search Engines. I can do mail merges. I can instantaneously create subscription boxes for my site. I can send out beautiful HTML emails, which I build block by block in a similar fashion to my pages. I can use SBI’s SpamCheck to analyze my email for spaminess, so I can make the changes necessary in order to avoid my email getting filtered out by ISPs. Each of these HTML emails will contain a hidden pixel, so when it arrives at a subscriber’s computer, if the computer cannot read HTML, the email will automatically be converted into text. Remember, SBI has removed the need for me to understand technology… And, I will be allotted 5,000 MailOuts a month through this tool, which is quite a lot for any small business. But… if I need more I can purchase larger limits at very cost-effective prices.
Here is one of Nori’s e-zine subscription boxes. All I do is input my first name and my email address and click on Submit or Subscribe. SiteSell is known for its respect for subscribers and its strong stance against SPAM. So instead of immediately being put on a list, I automatically receive an email from Nori asking me if I’m SURE I want to subscribe to her e-zine. In other words, I am given a second chance to decide. This extra step is shows respect and will be appreciated by my visitors and subscribers.
Okay, the following are a few SBI! sites and some of the Monetization models they used… JuggleNow.com – uses Store Build It! (which is a fully integratable store-builder and shopping cart) to sell mom’s crocheted juggling balls and other stuff.
AnguillaBeaches.com – uses a form that goes to Jackie the real estate agent in Anguilla. If a visitor buys or rents a property… Nori receives a finder’s fee.
FamilyHistoryProducts.com – here’s an order form for an e-book they sell on their site.
Premium-Dating-Services.com – they incorporated Google AdSense and make superb monthly income.
Coolest-Kid-Birthday-Parties.com – they incorporated affiliate links to merchants who sell products or services related to kids parties. Each sale brings them commissions.
SBI! is indeed the next generation Business Building Solution!
SBI! offers all the information… all the mentoring… all the tools… all the modules… unlimited hosting… and even a domain name… all in one place… and all for one very low price, so you can focus on just doing your business.
Just to show you how all-encompassing SBI is… here is a list of some of the features that are included. (Read the list and expand where necessary; for example, ‘hosting’ is unlimited… no other company offers this! Or Content 2.0... which allows your visitors to contribute content to your site.)
(Continue reading list). Form-to-Email Auto-responders (sequential) Spam Check Open Rate HTML Editor Compatibility Value (Link) Exchange RSS It! and Blogging Action Guide and Guru-in-your-ear help Site Build It! Xpress Newsletter HQ’s (Search Engines, Directories, Value Exchange, Tips ‘n Techniques, Resources)
(Read Slide). Many companies build entire businesses around ONE of the tools or modules listed and sell them for more than what SiteSell charges for ALL the tools bundled together!
Okay… let’s say you want to somehow replicate SBI! yourself… which of course you cannot do because SBI’s tools and modules are integrated into a seamless process. But let’s pretend and try to cobble together the tools necessary to build a Web site. At a minimum, these are the features you will need (no need to read list). Conservative price-estimates can be found on the right.
The list continues on this slide… but notice there is no estimate for the Guidance and Mentoring you receive, which, as MasterCard says, is priceless! Also, not included on the list is an estimate for the hundreds of work hours saved by using SBI!, which I’m sure is worth many thousands of dollars. At a minimum, the cost for a reasonably productive Web site could be $5, 000 to $10,000. How much does SBI cost you ask??...
Only $299! Wow… that could potentially be the cost of hosting alone! Friends… don’t let this opportunity pass you by! SBI! really works and will help you change your financial life.
(Slowly read slide). Yes… you CAN outperform governments & large companies at a fraction of the cost !!!
Aside from the fact that SBI! will help you build an exceedingly profitable Web site and that the cost is ridiculously low… there is no risk whatsoever if you buy immediately! SBI! comes with a 30-day unconditional 100% money-back guarantee. SiteSell wants more than satisfied customers… it wants RAVING FANS!
(Read slide). Here is your chance to make a living at what YOU most enjoy… to create new streams of recurring income… to grow your existing business ten-fold… to quit your 9 to 5. Don’t procrastinate… don't just scan the SBI! CD I am offering you and put it into your bookcase for some future use which may never come. Now is the time to get started and build a Web site that WORKS!... Note: Refer to Order Form.
(Read slide). Here is your chance to make a living at what YOU most enjoy… to create new streams of recurring income… to grow your existing business ten-fold… to quit your 9 to 5. Don’t procrastinate… don't just scan the SBI! CD I am offering you and put it into your bookcase for some future use which may never come. Now is the time to get started and build a Web site that WORKS!... Note: Refer to Order Form.
Good evening everyone. Thanks very much for coming out and spending time with us tonight as we explore how you can succeed with a home-based business using the Internet. I’m confident you will benefit from our seminar tonight… and will leave with the information and resources necessary to create a highly productive and profitable home-based business on just about any topic you can possibly imagine. Or... grow your existing business with a Web site that automatically generates lots of targeted leads. Most importantly, I will give you insight to the Internet that will give you a true understanding of how it works… and why so many people are failing online. Here is the format for this evening’s seminar. I will do a presentation that will last about 90-minutes or so. I will present in two parts with a 10-minute break in between. You will benefit the most by allowing me to give this presentation uninterrupted... I’m sure many of your questions will be answered as I continue through the presentation. I will then open up the floor to any of your questions and discussion. Sound good? Okay…let’s get started.

Sbi Seminar Presentation — Presentation Transcript

Kirby Swinemar Sitesell Education College Instructor Sitesell eLearning Instructor
- You CAN build a highly successful online business…
- on ANY topic imaginable
- with NO technical skills
- just converting your knowledge into business
I will show you how to create a highly profitable online business and have fun doing it… All you need to bring to the table is your B rain A nd M otivation … “ BAM ”
The Internet offers HUGE potential
BUT… Very FEW people are doing it right
LOCATION LOCATION LOCATION
INFORMATION INFORMATION INFORMATION 0.5
The lifeblood of any successful business is TRAFFIC
The Internet is the one place in the world where… 0.7
“ If you build it, they will come” … does not apply 0.8
‘ OFFline’ thinking does not work in the ‘ONline’ world… 0.9
E.R. Fisher ERFisher.com Alexa Ranking: 4, 116, 436 (the lower the number = the more traffic inbound to the site) 1.0a
Empire State Building, NYC EmpireStateBuilding.com Alexa Ranking: 7,022,968 1.0b
So… What does work online you ask? That is the million dollar question… Here’s your answer …
CONTENT
Pathway to Success
- ‘ Building Income Through Content’
1.1 CTPM
Online… people search for information, not businesses!
Give them what they want! Alexa Ranking: 215,443
- Publish high-value CONTENT related to the niche that you know and love…
- CONTENT that OVERdelivers what your visitors seek!
- Your CONTENT should not only please your visitors…
- But should be written to score well at the Search Engines
- Offer high-value information to your visitors
- Develop a relationship
- Make them feel like you are a maven within your niche
Monetize your traffic…
- Google AdSense
- Affiliate links
- Finder relationships
- Hard goods
- Services
- E-goods
- MLM
- Auctions
- Monetize It!
- Joint ventures
Infopreneur 1.2
- Convert your knowledge…
- Choose site theme
- Brainstorm profitable topics
- Build site with high value content
- Content ranks at the Search Engines
Infopreneur
Convert your knowledge… Infopreneur
- Content PREsells targeted visitors
- Select best monetization models
- Convert PREsold traffic into income
- Real income from a real business
Four major barriers defeat 99.9% of would-be Netrepreneurs…
- Offline mindset
- No product, plan, process or tools
- Technical barriers
- Hype and fraud
If “Get-Rich-Quick” schemes actually worked, why are there so many companies pitching them to you ???
Realities of the Web…
- 1) Too complicated, too many barriers
- 2) Almost everyone does it wrong
- 3) Too many tools & vendors
Realities of the Web…
- 4) Most do not have time
- 5) Average person doesn’t know HTML, FTP, JS
- 6) Most have no idea how to drive targeted traffic
- The barriers seem HUGE to most folks, they say…
“ Hey, I CAN’T do that!”
Well, now you CAN! You just need to understand what really works on the Net 1.3 1.5
Things are not really that difficult… they only seem that way 1.6
Successful business-building Process = Strong tools Smart work + + 1.7
Newbie on a niche Alexa Ranking: 238,953 Monetization: Hardgoods, Affiliate Links, Auctions
Vacation enthusiast Alexa Ranking: 201,661 Monetization: Google Adsense
Novices on their interest Alexa Ranking: 138,124 Monetization: Affiliate Links, Google Ads
Hundreds of visitors a day Alexa Ranking: 117,165 Monetization: Affiliate Links, Google Ads
300,000 visitors from over 90 countries Alexa Ranking: 107,724 Monetization: Affiliate Links, Google Ads
NETwork marketing Alexa Ranking: 133,397 Monetization: MLM, Google Ads
Over $2-million in sales! Alexa Ranking: 987,103 Monetization: Hardgoods, Sales Rep, Google Ads
Hobby now a thriving business Alexa Ranking: 172,516 Monetization: Affiliate Links, E-book
1,000s of visitors & $100s a day Alexa Ranking: 152,903 Monetization: Affiliate Links
17-year old student Alexa Ranking: 43,658 Monetization: Finder Fee, Google Ads
Official Government Web site Alexa Ranking: 681,432
It’s All About Traffic!! Sources: Alexa: http://www.alexa.com NetCraft: http://www.netcraft.com/survey 35% made top 1 percentile 53% made top 2 percentile 62% made top 3 percentile
ANYONE can succeed on the Net…
Everyone has knowledge, skills and talents…
Homecare for the elderly Fibromyalgia & menopause Golf for the disabled Cajun cooking Raising boa constrictors Homemade lures Bonsai made easy Winning blackjack Quilts NASCAR collectibles Miniature dolls Best tax havens Cheap teen fashions Valuable junk Neatest games for kids Inuit art Living with arthritis Rare coins
ADS versus PREselling
“ Open To Buy”
- “ Build income through content”
- … and have fun doing it!
- Own your free, targeted, motivated traffic
- Diversify, monetize your traffic
- Build equity
Technology Must Be Made Invisible 1.8
Profitable!
Existing site-building solutions offer INSTANT GRATIFICATION with delayed FAILURE
“ BAM”
SBI! is easy-to-use and launches Professional, Popular & Profitable Web sites leading to SUCCESSFUL businesses
“ SiteSell uses technology to make the need for technology disappear” 2.6
You are mentored every step of the way by Net marketing visionary… Dr. Ken Evoy
SBI! Quick Tour
- The Action Guide
- Brainstorm It! & Monetize It!
- Site Builder & Traffic Center
Action Guide & Guru-in-your-ear Step By Step Guidance
Brainstorm & Research
Create Site Blueprint
Domain Name READY AIM FIRE!
Look and Feel
HTML Editor Compatibility! 2.3
HTML Editor Compatibility!
HTML Editor Compatibility!
Customize Site Design
Create Pages
Analyze It!
Build It!
Automatic Search Engine Page Submission
Traffic Center
E-zine Publishing
JuggleNow.com --- PayPal Shopping Cart
Anguilla-Beaches.com --- Finders Fee Form
FamilyHistoryProducts.com --- Order Form
Premium-Dating-Services.com --- Google Ads
Coolest-Kid-Birthday-Parties.com --- Affiliate Links
Site Build It! is the NEXT generation of business-building solutions! 2.4
All the Tools… All in one Place… All for one Price You Just Do Your Business!
What’s Included…
- Domain Name Registration
- Web Site Hosting
- Brainstorming & Researching
- Powerful Graphic tools
- Point & Click Site-Building
- Search Engine Optimization
- Automatic Search Engine Submission & Re-Submission
- PPC Search Engine Research
- Traffic Stats & Click Analysis
- E-zine Subscription & Delivery
- Web Mail
- Content 2.0
- Video AG
What’s Included…
- Form-to-Email
- Auto-responders (sequential)
- Spam Check
- Open Rate
- HTML Editor Compatibility
- Value (Link) Exchange
- RSS It! and Blogging
- Action Guide and Guru-in-your-ear help
- Site Build It! Xpress Newsletter
- HQ’s (Search Engines, Directories, Value Exchange, Tips ‘n Techniques, Resources)
Many companies build entire businesses around ONE of the tools or modules listed… and sell them for more than what SiteSell charges for ALL the tools bundled together
Annual Costs for Web site & Traffic-Building
- Researching tool (Brainstorm It!)…..……....… $200+
- Web/HTML graphic designer………….............$2,000+
- Hosting…………………………………….…...........$240+
- Domain name………………………………..………..$15+
- Submit URLs to Search Engines……….………..$120
- Search Engine Optimization…………….………...$200
- Ranking reports for Search Engines……...........$240
- Unique keyword search reports…………...........$120
- Ranking reports for Directories………….…..…..$240
- SBI! Express, Tips HQ & Resources HQ…………$120
- 4 Traffic HQs…………………………………………..$120
Annual Costs for Web site & Traffic-Building
- Unique keyword search reports for Directories…$120
- Click-in & click-through analysis…………………. $200
- Pay-per-click research & Monetize It!……………..$220
- E-zine subscription & delivery (e-newsletter including SpamCheck & OpenRate)……………………………$240
- Value Exchange………………………..……………...$180
- Form Build It! (automated forms & sequential auto- responders)…………………………………………….$400
- Link Fix It!……………………………………………..$120
- Guide/Guru-in-your-ear…………………....... “Priceless”
TOTAL: US $5,095
Total Cost for Site Build It! ONLY US$299 ALL-INCLUSIVE!
17-year old student Government--NY Yes… you CAN outperform governments & large companies at a fraction of the cost !!! $ $$$$$$$$$$ Alexa Ranking: 43,658 Alexa Ranking: 681,432
RISK-FREE 30-DAY 100% Money Back Guarantee
"The biggest mistake people make in life is not making a living at doing what they most enjoy." - Malcolm S. Forbes (1919-1990)
Why not sign up for a Free online webinar to get more info and ask questions! www.your-online-success-ticket.com Webinars are every 2 weeks @ 12pm & 9pm EST
Thanks for your time and I hope to see you in one of our online eLearning classes

Sbi Seminar Presentation

by Kirby Swinemar on Feb 18, 2010

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Sbi Seminar Presentation — Presentation Transcript