Turning PhD Concepts into Cocktail Conversations
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Turning PhD Concepts into Cocktail Conversations

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You’ve created a disruptive new technology that’s going to revolutionize an industry – at least until you can figure out how to explain it to someone. Kira Wampler, VP of Marketing for Lytro, ...

You’ve created a disruptive new technology that’s going to revolutionize an industry – at least until you can figure out how to explain it to someone. Kira Wampler, VP of Marketing for Lytro, discuss how to craft a compelling story about your product or technology and how to educate the average consumer about your breakthrough technology, and turn PhD concepts into cocktail conversations.

Kira explains how to educate your potential market by revealing that the current mindset is stagnant and how the solution lies – of course – in your stellar new technology. She walks through how to educate and excite a market on your product’s benefits – without getting too wrapped up in the details that fly over consumers’ heads. She discusses some of the grassroots and social media efforts that can bring your product closer to your ideal target, taking away the inaccessibility from the product.

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Turning PhD Concepts into Cocktail Conversations Turning PhD Concepts into Cocktail Conversations Presentation Transcript

  • Thursday, April 11, 13
  • Kira Wampler #sxsw #lytrosxsw @kiraswThursday, April 11, 13
  • Disrupting Photography... Camera 1.0 Film Camera 2.0 Digital Camera 3.0 Light Field Same 2D Data Rich 3D Data Static Photos Interactive StoriesThursday, April 11, 13
  • ... With Light Field Technology 1990s Seminal Concept 2000s Lab ResearchThursday, April 11, 13
  • Light Field Capabilities Refocus, change Create interactive Share the creative, perspective after the shot living pictures interactivity onlineThursday, April 11, 13
  • World’s First Consumer Light Field Camera Shoot first, focus later Create living pictures Share the fun onlineThursday, April 11, 13
  • Brand Results 2 Billion Media ImpressionsThursday, April 11, 13
  • Introduced “Next Big Category” in Photography I consider it a revolution in consumer photography ... actually re-thought from top to bottom. Lytro camera a ‘game-changer’ in world of photography. That click you just heard? That was the sound of photography as we know it changing. Lytro is developing a new type of camera that dramatically changes photography for the first time since the 1800s.Thursday, April 11, 13
  • Awards and RecognitionThursday, April 11, 13
  • Market Impact Millions of $ Shipments Fanatical Fan Base Hundreds of Thousands Living Pictures Shared Millions of ImpressionsThursday, April 11, 13
  • Three Challenges of Disruption Scientific/Tech inventions aren’t consumer-friendly. A new product creating a new category loses on old category rules. Breaking through in a crowded, noisy market is not guaranteed.Thursday, April 11, 13
  • Scientific/Tech inventions aren’t consumer-friendly.Thursday, April 11, 13
  • Focus on the Customer ValueThursday, April 11, 13
  • Thursday, April 11, 13
  • Nobody reads but messaging couldn’t be more important.Thursday, April 11, 13
  • Three Challenges of Disruption Scientific/Tech inventions aren’t consumer-friendly. A new product creating a new category loses on old category rules. Breaking through in a crowded, noisy market is not guaranteed.Thursday, April 11, 13
  • A new product creating a new category loses on old category rules.Thursday, April 11, 13
  • Change the GameThursday, April 11, 13
  • Existing NewThursday, April 11, 13
  • Existing NewThursday, April 11, 13
  • Simplicity and interactivity are king and queen.Thursday, April 11, 13
  • Three Challenges of Disruption Scientific/Tech inventions aren’t consumer-friendly. A new product creating a new category loses on old category rules. Breaking through in a crowded, noisy market is not guaranteed.Thursday, April 11, 13
  • Breaking through in a crowded, noisy market is not guaranteed.Thursday, April 11, 13
  • Put People at the CoreThursday, April 11, 13
  • People Talk...In Real LifeThursday, April 11, 13
  • People Talk...OnlineThursday, April 11, 13
  • Living Pictures Spread the WordThursday, April 11, 13
  • More Living Pictures Shared = More Cameras SoldThursday, April 11, 13
  • Creating Credibility for Living PicturesThursday, April 11, 13
  • Creating Credibility for Living PicturesThursday, April 11, 13
  • Start everything with “what do we want people to say.”Thursday, April 11, 13
  • Nobody reads but messaging couldn’t be more important. Simplicity and interactivity are king and queen. Start everything with “what do we want people to say.”Thursday, April 11, 13
  • THANK YOU! Feedback? sxsw.tv/d6o Kira Wampler kira@lytro.com @kirasw #lytrosxswThursday, April 11, 13