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Presentation1lo

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Transcript

  • 1. Logos and Mottos
  • 2. What is a logo?
  • 3. Logo
    • A logo is a graphical element that forms a trademark or commercial brand.
    • The logo is one aspect of a company’s commercial brand and its shapes, colours, fonts, and images usually are different from others in a similar market.
  • 4. Logo
    • Logos are also used to identify organisations.
    • They should be eye-catching and simple.
    • Typically, a logo’s design is for immediate recognition.
  • 5. Examples of Logos
  • 6. What is a motto?
  • 7. Motto
    • A motto is a phrase meant to formally describe the general motivation or intention of a social group or organisation.
    • They should be short and catchy. People should easily remember the motto. Should be logical and appealing.
    • They should have some relationship to the product or the name.
  • 8. Examples of Mottos
    • Where are these mottos from?
    • … Fresh food people
    • … Eat fresh
    • Oh what a feeling!
    • The proper hardware store
    • My Store, ….
    • Zoom, zoom
    • The smart state.
    • Gotta be made of…
    • Just like a chocolate milkshake, only crunchy.
    • … .Helping you buy better.
    • Aussie kids are …. kids.
    • … You’re the best.
    • … , Life’s good.
    • … Just do it.

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