product life cycle with examples of different products as per 2015

1. Examples of products with production life cycle
Product Life Cycle
The Product Life Cycle is one of the most familiar concepts in marketing. The
product life cycle is a biological metaphor that traces the stages of a product’s
acceptance, from its introduction (birth) to its decline (death).
Stages of Product life cycle
Introductory stage-
The introductory stage of the Product Life Cycle represents the full-scale launch of
a product into the market-place.
Sales normally increase slowly during the introductory stage, moreover profits are
usually negative.
 Patanjali Instant Noodles
Recently introduced for the market in the last few months. This product
gradually grabbing the product share because the Maggi product dissolved
and also compete with outside MNCs
 Apple watch
It is status and image oriented. Attributes are attractive to the customer and
they are pioneers in the existing brand.
Growth stage
If a product category survives the introductory stage, then it advances to the
growth stage of the life cycle. In this stage, sales typically grow at an increasing
rate, many competitors enter the market, and large companies may start to acquire
small pioneering firms.
 Redbus app
They have been launched in 2007 and there business has a gross value of
$500 million

2.  Ola cabs
They have launched in 2010 and has market value of 5$ billion.
Maturity stage :
A period during which sales increase at a decreasing rate signals the beginning of
the maturity stage of the life cycle.
 Cadbury dairy milk
If we are considering Boston consultancy matrix we can categorize them as cash
cow in the market. They do not need much promotion from the company side as it
is a leading product in their segment.
 PepsiCo
They have launched in1898, and has the revenue of $6.678 US dollar.
Decline stage-
A long-run drop in sales signals the beginning of the decline stage. The rate of
decline is governed by how rapidly consumer tastes change or substitute products
are adopted.
 Nokia
Explicit introduction of smart phones in to the market have made them fail.
The extreme growth and adoption of smart phones or touch phones along
with android software by competitors declined the sale of the company.
 Colgate tooth powder
People have changed their preferences to toothpaste and mouthwash rather
than toothpowder.
By Group 3 JKSHIM ‘B’ sec