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Social Computing Tools and Social Technography
 

Social Computing Tools and Social Technography

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    Social Computing Tools and Social Technography Social Computing Tools and Social Technography Presentation Transcript

    • Social Computing Tools Social Technography kiranbudhrani
 kiranbudhrani@gmail.com

    • Humans are social •  Interact
 – Expressions
 – Gestures
 – Spoken
Word
 – Wri<en
Word
 •  Sensi=ve
to
the
people
around

    • Humans are social •  Make
decisions
shaped
by
social
 context
 – Choosing
a
restaurant
 – Crossing
the
street

    • Humans are social “Doing
what
you
want
to
do”
 “Doing
what
you
don’t
want
to
do”
 “Doing
what
that
others
are
doing”
 “Doing
what
others
recommend”
 “Doing
what
others
don’t
like”
 “Doing
what
is
acceptable
by
 everyone”
 “Doing
what
is
not
acceptable
by
 everyone”


    • SOCIAL
 BEHAVIOR
 SOCIAL
 COMPUTING
 COMPUTING
 SYSTEMS

    • Social Computing •  Crea=ng
or
Recrea=ng
social
 conven=ons
and
social
 context
with
the
use
of
 soIware
and
technology

    • Social Computing •  Systems
contain
components
 that
support
and
represent
 social
constructs

 – Iden=ty
 – Reputa=on
 – Trust
 – Accountability
 – Presence
 – Social
roles
 – Ownership

    • Social Computing Tools
    • Blog •  Web
Log
‐
Usually
maintained
by
an
individual

 •  Regular
entries
of
commentary,
descrip=ons
of
 events,
or
other
media
 •  Blogosphere
 –  Collec=ve
community
of
all
blogs
is
known
as
the
 blogosphere
 •  Blog
Search
Engines
 •  Related
Terms
 –  Microblog,
vlog,
linklog,
sketchblog,
photoblog,
tumblelogs

    • Wiki •  Ongoing
process
of
crea=on

 and
collabora=on
 •  Promotes
meaningful
topic

 associa=ons
between
different
pages
 •  Wiki
Page
 – A
single
page
in
a
wiki
website

 •  The
Wiki

 – En=re
collec=on
of
pages

    • Wiki •  Hawaiian
word
for
fast
 •  What
I
Know
Is
(backronym)
 •  WikiWikiWeb
was
the
first
site
to
be
called
a
 wiki
‐
Ward
Cunningham,
1994
 •  Over
10
million
ar=cles
in
253
languages

    • Social Networks •  A
social
structure
made
of
individuals
or
 organiza=ons
connected
through
specific
 groups
online
 •  Social
Networking
Sites

    • RSS •  Really
Simple
Syndica=on
 •  Web
feed
formats
used
to
publish
frequently
 updated
works
 •  quot;RSS
reader,quot;
quot;feed
reader,quot;
or
an
 quot;aggregator,quot;

 •  Web‐based
or
desktop‐based

    • RSS Reader
    • Social Bookmarking •  Method
for
Internet
users
to
store,
organize,
 search,
and
manage
bookmarks
of
web
pages
 on
the
Internet

    • VOIP •  A
protocol
op=mized
for
the
transmission
of
 voice
through
the
Internet
 •  Implementa=on
Terms:
 – IP
telephony,
Internet
telephony,
voice
over
 broadband,
broadband
telephony,
and
broadband
 phone

    • Others •  Internet
Forums
 •  Mul=media
Sharing
 •  Virtual
Reality

    • How do we Participate?
    • Social Technographics classifies
people
according
to

 how
they
use
social
technologies
 (Forrester,
2008)


    • Social Technographics Ladder CREATORS
 Write,
Publish,
Upload,
Lead,
 Collaborate,
Share
 CRITICS
 Comment,
Contribute
 COLLECTORS
 Subscribe,
Favorite,
Tag,
Vote
 JOINERS
 Network,
Maintain
Profiles
 SPECTATORS
 Read,
Watch,
Listen,
Browse,
Visit
 INACTIVES
 None


    • Social Technographics Ladder CREATORS
 Stream
Me!
 CRITICS
 Story
Teller
 ISSUES:
 Iden%ty
 Reputa%on
 COLLECTORS
 Real
Name
 Trust
 Accountability
 JOINERS
 Doe
 Presence
 Social
roles
 SPECTATORS
 Peeping
 Ownership
 INACTIVES
 None


    • References: •  Wikipedia
for
some
simple
defini=ons
 •  Forrester
Research
 –  h<p://www.marke=ngcharts.com/interac=ve/forrester‐social‐ technographics‐a‐prerequisite‐to‐social‐strategy‐283/
 –  h<p://www.slideshare.net/jbernoff/social‐technographics‐explained

 •  Ross
Mayfield’s
Weblog
 –  h<p://ross.typepad.com/blog/2007/04/social_technogr.html