Effective Use of Animation in Education, Advertising, and Entertainment

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Its a FLASH world after all. Adobe Flash is a 2D animation tool used to deliver rich experiences in Business Education Entertainment. Become an Interactive Developer!

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  • Entertainment is a primary form of using the animation. It's first aim was to be used in movies, cartoons or short videos. Animation is used to represent the things which doesn't exist in the real life and bring some magic and fiction into movies. Educational animations are the animations created for a purpose of making the learning more interactive and interesting. For example, PowerPoint now has an easy-to-use animation facility that, in the right hands, can produce very effective educational animations.Well-designed animations may help students learn faster and easier. They are also excellent aid to teachers when it comes to explaining difficult subjects. The animation is used in advertisement to give a feeling of reality and aliveness. It also helps to explain the product or service and get to the point quickly. The main benefit of using animation in commercial is to make it interesting and unique. http://www.sollylabs.com/ (animation studio)
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Effective Use of Animation in Education, Advertising, and Entertainment

  1. 1. Overview of Flash Kiran Budhrani May 28, 2007
  2. 2. <ul><li>Invented by Jonathan Gay </li></ul><ul><li>Evolved from FutureSplash Animator </li></ul>
  3. 3. <ul><li>Developed 10 yrs ago by Macromedia </li></ul><ul><li>Adobe bought Macromedia! </li></ul>
  4. 4. Flash 9
  5. 5. Flash 9 B L A Z E
  6. 6. <ul><li>Ideal for creating high-impact animation and interactivity </li></ul>
  7. 7. <ul><li>Support for vector & raster graphics </li></ul><ul><li>ActionScript </li></ul>
  8. 8. <ul><li>Its a </li></ul><ul><li>FLASH </li></ul><ul><li>world </li></ul><ul><li>after all </li></ul>
  9. 9. <ul><li>One of the most widely used technologies today </li></ul>
  10. 10. <ul><li>How Wide? </li></ul><ul><li>Give examples pls.  </li></ul>
  11. 11. Games Applications Product Demos Business Presentations Animated Logos Cartoons Websites Web Intros Web Ads
  12. 12. Adobe Flash is a 2D animation tool used to deliver rich experiences in Business Education Entertainment
  13. 13. <ul><li>Authoring Tool </li></ul>
  14. 14. Effective Uses in Business Kiran Budhrani May 28, 2007
  15. 15. Brand Communication <ul><li>bridging the gap between the customer and the organization (or product or service) </li></ul>
  16. 16. ttention randing ommunication
  17. 17. <ul><li>A brand is only a brand when it is communicated effectively. </li></ul>
  18. 18. Brand Communication <ul><li>Corporate identity development </li></ul><ul><li>Corporate literature </li></ul><ul><li>Reports & Accounts </li></ul><ul><li>Sales literature </li></ul><ul><li>Exhibit </li></ul><ul><li>AVPs </li></ul><ul><li>Internal communications </li></ul><ul><ul><li>newsletters, intranet </li></ul></ul><ul><li>Electronic branding </li></ul><ul><ul><li>e-zines, HTML mailers </li></ul></ul><ul><li>Corporate, promotional & brand websites </li></ul><ul><li>Public relations </li></ul><ul><li>Direct mail </li></ul><ul><li>Advertising </li></ul>
  19. 19. Herbal Essences <ul><li>http:// www.herbalessences.com /us/ </li></ul>
  20. 20. Create Labs <ul><li>http://www.createlabs.com/index1.html </li></ul>
  21. 21. New7Wonders <ul><li>http://www.new7wonders.com/index.php </li></ul>
  22. 22. Search-engine marketing <ul><li>Pay-per-click advertising </li></ul><ul><ul><li>“ sponsored links” or “sponsored ads” </li></ul></ul>
  23. 23. Online Marketing <ul><li>Social Media Optimization </li></ul><ul><ul><li>Placing ideas within online communities </li></ul></ul><ul><ul><li>Spread virally </li></ul></ul><ul><ul><li>Blogs, MySpace </li></ul></ul><ul><li>Video Search Marketing </li></ul><ul><ul><li>placing short video clips on websites like YouTube </li></ul></ul>
  24. 24. Email Marketing <ul><li>Uses e-mail as a means of communication </li></ul><ul><li>Purpose? </li></ul><ul><ul><li>Enhancing the relationship with old customers </li></ul></ul><ul><ul><li>Encourage customer loyalty and repeat business </li></ul></ul><ul><ul><li>Acquiring new customers </li></ul></ul><ul><ul><li>Convincing old customers to buy something immediately </li></ul></ul>
  25. 27. Interactive Marketing <ul><li>Use of interactive media to promote / influence the buying decisions of the consumer in an online and offline environment </li></ul><ul><li>Media </li></ul><ul><ul><li>Internet – websites, email </li></ul></ul><ul><ul><li>Mobile devices (WAP and SMS) </li></ul></ul><ul><ul><li>Kiosk-based terminals </li></ul></ul>
  26. 28. Build a New Beetle <ul><li>http://www2007.vw.com/vwfeatures/newbeetle/en/us/ </li></ul>
  27. 29. Converse Shoes <ul><li>http:// www.converse.com/index.asp?bhcp =1#c1 </li></ul>
  28. 30. Interactive Marketing <ul><li>Viral marketing </li></ul><ul><ul><li>Use of images, texts, web links, Flash animations, audio/video clips in an email </li></ul></ul><ul><ul><li>Chain letter-style </li></ul></ul>
  29. 31. Burger King <ul><li>Have it your way - campaign </li></ul><ul><ul><li>http://www.subservientchicken.com/ </li></ul></ul>
  30. 32. http://www.subservientchicken.com <ul><li>&quot;moonwalk&quot; </li></ul><ul><li>Riverdance </li></ul><ul><li>The &quot;elephant&quot; </li></ul><ul><li>Lay egg </li></ul><ul><li>Walk Like an Egyptian </li></ul><ul><li>Yoga </li></ul><ul><li>Rage </li></ul><ul><li>Dog </li></ul><ul><li>Light a fart </li></ul><ul><li>Squat </li></ul><ul><li>Taco Bell </li></ul><ul><li>Fight </li></ul><ul><li>Read a book from his bookcase. </li></ul><ul><li>Have a drink of water </li></ul><ul><li>Barrel roll </li></ul><ul><li>Begone </li></ul><ul><li>Golf Swing </li></ul><ul><li>Hide </li></ul><ul><li>Leave </li></ul><ul><li>Spin </li></ul><ul><li>Do the YMCA </li></ul><ul><li>Fly </li></ul><ul><li>Handstand </li></ul><ul><li>Cartwheel </li></ul><ul><li>Push-up </li></ul><ul><li>Electric Slide </li></ul><ul><li>Backflip </li></ul><ul><li>Turn off the lights </li></ul><ul><li>Fight </li></ul><ul><li>Sing </li></ul><ul><li>Die </li></ul><ul><li>Pee </li></ul><ul><li>Lay an egg </li></ul>
  31. 33. Banner Advertising <ul><li>Web banner </li></ul><ul><ul><li>468×60 pixels </li></ul></ul><ul><ul><li>728×90 pixels </li></ul></ul>
  32. 34. Web Advertisements <ul><li>Pop-up ads </li></ul><ul><li>Pop-under ads </li></ul><ul><li>Side-bar ads </li></ul><ul><li>Floating ads </li></ul>
  33. 36. In Business <ul><li>How is it used effectively? What are the benefits? </li></ul><ul><li>What are the limitations? </li></ul>
  34. 37. Websites <ul><li>Static and boring </li></ul><ul><li>Interactive and dynamic </li></ul><ul><li>Easy access </li></ul><ul><li>Immediate Feedback </li></ul><ul><li>E-commerce </li></ul>
  35. 38. Entertainment <ul><li>Online Games </li></ul><ul><li>2D Cartoons </li></ul><ul><li>Cinema Release / Promotions </li></ul><ul><li>Advocacy Initiatives </li></ul><ul><li>E-cards </li></ul>
  36. 47. Education <ul><li>Lectures </li></ul><ul><li>Tutorials </li></ul><ul><li>Drills </li></ul><ul><li>Simulations </li></ul><ul><li>Educational Games </li></ul>
  37. 48. Froguts <ul><li>http:// www.froguts.com/flash_content/index.html </li></ul>
  38. 49. Vision 101 <ul><li>http://www.1800contacts.com/StaticContent/vision101/frames.html </li></ul>
  39. 54. The Interactive Developer <ul><li>New type of designer / programmer </li></ul><ul><li>Uses both sides of the brain </li></ul><ul><li>Represent information better </li></ul><ul><li>Hopefully… </li></ul><ul><li>YOU WILL HAVE THIS SKILL  </li></ul>
  40. 55. Group Assignment <ul><li>Present 6 examples of animation used in business, entertainment and education </li></ul><ul><li>A written report should be submitted </li></ul><ul><ul><li>Description of each example </li></ul></ul><ul><ul><li>Screenshots </li></ul></ul><ul><ul><li>References </li></ul></ul>

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