Overview of Flash Kiran Budhrani May 28, 2007

Invented by Jonathan Gay Evolved from FutureSplash Animator

Invented by Jonathan Gay

Evolved from FutureSplash Animator

Developed 10 yrs ago by Macromedia Adobe bought Macromedia!

Developed 10 yrs ago by Macromedia

Adobe bought Macromedia!

Flash 9

Flash 9 B L A Z E

Ideal for creating high-impact animation and interactivity

Ideal for creating high-impact animation and interactivity

Support for vector & raster graphics ActionScript

Support for vector & raster graphics

ActionScript

Its a FLASH world after all

Its a

FLASH

world

after all

One of the most widely used technologies today

One of the most widely used technologies today

How Wide? Give examples pls. 

How Wide?

Give examples pls. 

Games Applications Product Demos Business Presentations Animated Logos Cartoons Websites Web Intros Web Ads

Adobe Flash is a 2D animation tool used to deliver rich experiences in Business Education Entertainment

Authoring Tool

Authoring Tool

Effective Uses in Business Kiran Budhrani May 28, 2007

Brand Communication bridging the gap between the customer and the organization (or product or service)

bridging the gap between the customer and the organization (or product or service)

ttention randing ommunication

A brand is only a brand when it is communicated effectively.

A brand is only a brand when it is communicated effectively.

Brand Communication Corporate identity development Corporate literature Reports & Accounts Sales literature Exhibit AVPs Internal communications newsletters, intranet Electronic branding e-zines, HTML mailers Corporate, promotional & brand websites Public relations Direct mail Advertising

Corporate identity development

Corporate literature

Reports & Accounts

Sales literature

Exhibit

AVPs

Internal communications

newsletters, intranet

Electronic branding

e-zines, HTML mailers

Corporate, promotional & brand websites

Public relations

Direct mail

Advertising

Herbal Essences http:// www.herbalessences.com /us/

http:// www.herbalessences.com /us/

Create Labs http://www.createlabs.com/index1.html

http://www.createlabs.com/index1.html

New7Wonders http://www.new7wonders.com/index.php

http://www.new7wonders.com/index.php

Search-engine marketing Pay-per-click advertising “ sponsored links” or “sponsored ads”

Pay-per-click advertising

“ sponsored links” or “sponsored ads”

Online Marketing Social Media Optimization Placing ideas within online communities Spread virally Blogs, MySpace Video Search Marketing placing short video clips on websites like YouTube

Social Media Optimization

Placing ideas within online communities

Spread virally

Blogs, MySpace

Video Search Marketing

placing short video clips on websites like YouTube

Email Marketing Uses e-mail as a means of communication Purpose? Enhancing the relationship with old customers Encourage customer loyalty and repeat business Acquiring new customers Convincing old customers to buy something immediately

Uses e-mail as a means of communication

Purpose?

Enhancing the relationship with old customers

Encourage customer loyalty and repeat business

Acquiring new customers

Convincing old customers to buy something immediately

Interactive Marketing Use of interactive media to promote / influence the buying decisions of the consumer in an online and offline environment Media Internet – websites, email Mobile devices (WAP and SMS) Kiosk-based terminals

Use of interactive media to promote / influence the buying decisions of the consumer in an online and offline environment

Media

Internet – websites, email

Mobile devices (WAP and SMS)

Kiosk-based terminals

Build a New Beetle http://www2007.vw.com/vwfeatures/newbeetle/en/us/

http://www2007.vw.com/vwfeatures/newbeetle/en/us/

Converse Shoes http:// www.converse.com/index.asp?bhcp =1#c1

http:// www.converse.com/index.asp?bhcp =1#c1

Interactive Marketing Viral marketing Use of images, texts, web links, Flash animations, audio/video clips in an email Chain letter-style

Viral marketing

Use of images, texts, web links, Flash animations, audio/video clips in an email

Chain letter-style

Burger King Have it your way - campaign http://www.subservientchicken.com/

Have it your way - campaign

http://www.subservientchicken.com/

http://www.subservientchicken.com "moonwalk" Riverdance The "elephant" Lay egg Walk Like an Egyptian Yoga Rage Dog Light a fart Squat Taco Bell Fight Read a book from his bookcase. Have a drink of water Barrel roll Begone Golf Swing Hide Leave Spin Do the YMCA Fly Handstand Cartwheel Push-up Electric Slide Backflip Turn off the lights Fight Sing Die Pee Lay an egg

"moonwalk"

Riverdance

The "elephant"

Lay egg

Walk Like an Egyptian

Yoga

Rage

Dog

Light a fart

Squat

Taco Bell

Fight

Read a book from his bookcase.

Have a drink of water

Barrel roll

Begone

Golf Swing

Hide

Leave

Spin

Do the YMCA

Fly

Handstand

Cartwheel

Push-up

Electric Slide

Backflip

Turn off the lights

Fight

Sing

Die

Pee

Lay an egg

Banner Advertising Web banner 468×60 pixels 728×90 pixels

Web banner

468×60 pixels

728×90 pixels

Web Advertisements Pop-up ads Pop-under ads Side-bar ads Floating ads

Pop-up ads

Pop-under ads

Side-bar ads

Floating ads

In Business How is it used effectively? What are the benefits? What are the limitations?

How is it used effectively? What are the benefits?

What are the limitations?

Websites Static and boring Interactive and dynamic Easy access Immediate Feedback E-commerce

Static and boring

Interactive and dynamic

Easy access

Immediate Feedback

E-commerce

Entertainment Online Games 2D Cartoons Cinema Release / Promotions Advocacy Initiatives E-cards

Online Games

2D Cartoons

Cinema Release / Promotions

Advocacy Initiatives

E-cards

Education Lectures Tutorials Drills Simulations Educational Games

Lectures

Tutorials

Drills

Simulations

Educational Games

Froguts http:// www.froguts.com/flash_content/index.html

http:// www.froguts.com/flash_content/index.html

Vision 101 http://www.1800contacts.com/StaticContent/vision101/frames.html

http://www.1800contacts.com/StaticContent/vision101/frames.html

The Interactive Developer New type of designer / programmer Uses both sides of the brain Represent information better Hopefully… YOU WILL HAVE THIS SKILL 

New type of designer / programmer

Uses both sides of the brain

Represent information better

Hopefully…

YOU WILL HAVE THIS SKILL 

Group Assignment Present 6 examples of animation used in business, entertainment and education A written report should be submitted Description of each example Screenshots References

Present 6 examples of animation used in business, entertainment and education

A written report should be submitted

Description of each example

Screenshots

References