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Effective Use of Animation in Education, Advertising, and Entertainment
 

Effective Use of Animation in Education, Advertising, and Entertainment

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Its a FLASH world after all. Adobe Flash is a 2D animation tool used to deliver rich experiences in Business Education Entertainment. Become an Interactive Developer!

Its a FLASH world after all. Adobe Flash is a 2D animation tool used to deliver rich experiences in Business Education Entertainment. Become an Interactive Developer!

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    Effective Use of Animation in Education, Advertising, and Entertainment Effective Use of Animation in Education, Advertising, and Entertainment Presentation Transcript

    • Overview of Flash Kiran Budhrani May 28, 2007
      • Invented by Jonathan Gay
      • Evolved from FutureSplash Animator
      • Developed 10 yrs ago by Macromedia
      • Adobe bought Macromedia!
    • Flash 9
    • Flash 9 B L A Z E
      • Ideal for creating high-impact animation and interactivity
      • Support for vector & raster graphics
      • ActionScript
      • Its a
      • FLASH
      • world
      • after all
      • One of the most widely used technologies today
      • How Wide?
      • Give examples pls. 
    • Games Applications Product Demos Business Presentations Animated Logos Cartoons Websites Web Intros Web Ads
    • Adobe Flash is a 2D animation tool used to deliver rich experiences in Business Education Entertainment
      • Authoring Tool
    • Effective Uses in Business Kiran Budhrani May 28, 2007
    • Brand Communication
      • bridging the gap between the customer and the organization (or product or service)
    • ttention randing ommunication
      • A brand is only a brand when it is communicated effectively.
    • Brand Communication
      • Corporate identity development
      • Corporate literature
      • Reports & Accounts
      • Sales literature
      • Exhibit
      • AVPs
      • Internal communications
        • newsletters, intranet
      • Electronic branding
        • e-zines, HTML mailers
      • Corporate, promotional & brand websites
      • Public relations
      • Direct mail
      • Advertising
    • Herbal Essences
      • http:// www.herbalessences.com /us/
    • Create Labs
      • http://www.createlabs.com/index1.html
    • New7Wonders
      • http://www.new7wonders.com/index.php
    • Search-engine marketing
      • Pay-per-click advertising
        • “ sponsored links” or “sponsored ads”
    • Online Marketing
      • Social Media Optimization
        • Placing ideas within online communities
        • Spread virally
        • Blogs, MySpace
      • Video Search Marketing
        • placing short video clips on websites like YouTube
    • Email Marketing
      • Uses e-mail as a means of communication
      • Purpose?
        • Enhancing the relationship with old customers
        • Encourage customer loyalty and repeat business
        • Acquiring new customers
        • Convincing old customers to buy something immediately
    •  
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    • Interactive Marketing
      • Use of interactive media to promote / influence the buying decisions of the consumer in an online and offline environment
      • Media
        • Internet – websites, email
        • Mobile devices (WAP and SMS)
        • Kiosk-based terminals
    • Build a New Beetle
      • http://www2007.vw.com/vwfeatures/newbeetle/en/us/
    • Converse Shoes
      • http:// www.converse.com/index.asp?bhcp =1#c1
    • Interactive Marketing
      • Viral marketing
        • Use of images, texts, web links, Flash animations, audio/video clips in an email
        • Chain letter-style
    • Burger King
      • Have it your way - campaign
        • http://www.subservientchicken.com/
    • http://www.subservientchicken.com
      • "moonwalk"
      • Riverdance
      • The "elephant"
      • Lay egg
      • Walk Like an Egyptian
      • Yoga
      • Rage
      • Dog
      • Light a fart
      • Squat
      • Taco Bell
      • Fight
      • Read a book from his bookcase.
      • Have a drink of water
      • Barrel roll
      • Begone
      • Golf Swing
      • Hide
      • Leave
      • Spin
      • Do the YMCA
      • Fly
      • Handstand
      • Cartwheel
      • Push-up
      • Electric Slide
      • Backflip
      • Turn off the lights
      • Fight
      • Sing
      • Die
      • Pee
      • Lay an egg
    • Banner Advertising
      • Web banner
        • 468×60 pixels
        • 728×90 pixels
    • Web Advertisements
      • Pop-up ads
      • Pop-under ads
      • Side-bar ads
      • Floating ads
    •  
    • In Business
      • How is it used effectively? What are the benefits?
      • What are the limitations?
    • Websites
      • Static and boring
      • Interactive and dynamic
      • Easy access
      • Immediate Feedback
      • E-commerce
    • Entertainment
      • Online Games
      • 2D Cartoons
      • Cinema Release / Promotions
      • Advocacy Initiatives
      • E-cards
    •  
    •  
    •  
    •  
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    • Education
      • Lectures
      • Tutorials
      • Drills
      • Simulations
      • Educational Games
    • Froguts
      • http:// www.froguts.com/flash_content/index.html
    • Vision 101
      • http://www.1800contacts.com/StaticContent/vision101/frames.html
    •  
    •  
    •  
    •  
    • The Interactive Developer
      • New type of designer / programmer
      • Uses both sides of the brain
      • Represent information better
      • Hopefully…
      • YOU WILL HAVE THIS SKILL 
    • Group Assignment
      • Present 6 examples of animation used in business, entertainment and education
      • A written report should be submitted
        • Description of each example
        • Screenshots
        • References