Content Development: Methodology, Standards, Roles, and Competencies

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Estimated 200 e-modules were designed for the E-skwela project under the Commission on ICT (CICT). Here is my presentation during the project close-out that summarizes content development methodologies, standards, and development roles.

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Content Development: Methodology, Standards, Roles, and Competencies

  1. 1. CONTENT DEVELOPMENT CONFERENCE 2Content DevelopmentMethodology, Standards, Roles, and CompetenciesKiran S. BudhraniBrady Corporation Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 Phivolcs Auditorium, Diliman, Quezon City
  2. 2. CONTENTDEVELOPMENTPROJECTof CICTGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011 2
  3. 3. Defining standards wasnot an easy taskGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011 3
  4. 4. BALS Learning Strands Communication Skills Critical Thinking Problem Solving Sustainable Use of Resources and Energy Development of Self and Sense of Community Expanding One’s World VisionGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  5. 5. Each e-module is uniqueand can be redesigned ininfinite waysGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011 5
  6. 6. We cannot set a standardunless we decide whatwe want.Gaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011 6
  7. 7. Standards Defined• Learner Experience• Methodology• Team Composition and Roles• Media Production• Testing and QA Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 7
  8. 8. Learner Experience Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 8
  9. 9. Community Learning Center Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011
  10. 10. E-Module in 30 MinutesGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  11. 11. 30 20 - 30 Minutes Interactive Screens Title Objectives AssessmentMain Menu Lessons Activities Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011
  12. 12. 30 20 - 30Minutes Interactive ScreensThe learner is prompted to go through ane-module on his own using the menu and navigation buttonsGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  13. 13. • Lessons and Activities – More than reading text – Choose a topic of interest – Watch videos over and over again – Listen to songs, narrations – Learn from animationsGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011 13
  14. 14. • Lessons and Activities – Theme Based – Park, Barangay, City, Farm, Barrio, Market, School, Home, Construction site – Localized Situations and ScenariosGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011 14
  15. 15. • Look and Feel – Intricate Graphics – Photos – Animations – Interactive / Hot Spot Areas – Videos – Voice Over Instruction – MusicGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011 15
  16. 16. • Assessment – More than just multiple choice – Short games – Filling forms – Weight and scale computation – Measures and angle rotation – Listening to dialogues / songsGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011 16
  17. 17. Standards Defined• Learner Experience• Methodology• Team Composition and Roles• Media Production• Testing and QA Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 17
  18. 18. Our MethodologyDesignInstructional Screen Storyboarding Design DesignDevelopment Implement / Multimedia Scriptwriting Testing Authoring Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011
  19. 19. Team & Roles Instructional • Instructional Designer (ID) Design • Content Expert Storyboarding • Instructional Designer (ID) Screen Design • Graphic Artist (DEV) • Instructional Designer (ID) Scriptwriting • Media Editors (DEV) Multimedia • Programmer (DEV) Authoring • Media Editors (DEV) Implement / • Users / Content Reviewers TestingGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  20. 20. Gaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  21. 21. 12% ID Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011
  22. 22. 12% 60% Developers Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011
  23. 23. 12% 60% 22% Reviewers Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011
  24. 24. 12% 60% 22% 6% Others Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011
  25. 25. Team Composition • Project Manager 1 • ID & Scriptwriter 1 10 • Content Expert 1 • Graphic Artist 2 • Media Editors 3 • Programmers 2Gaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  26. 26. Instructional Designer• Defines instructional objectives according to the target audience• Defines the learning theme• Creates the topic sequence / learning flow• Designs the lesson content, examples, activities, and assessment Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 26
  27. 27. Graphic Artist• Designs the module’s “look and feel”, interface, navigation buttons Try to establish a template for all title screens, lesson screens, and assessment screens Use a common theme, color scheme, font Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 27
  28. 28. Scriptwriter• Sometimes also the ID• Writes the specifications for each screen and media required • Text labels, headers, titles • Audio scripts • Video scripts • Animation sequences and scripts • Photographs / illustrations required • Button links • Interactive menus, drop down lists, etc. Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 28
  29. 29. Media Developer / Editor• Does audio and video recording• Edits photos, audio and video as needed Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 29
  30. 30. Programmer• Technical Specifications – Screen size – Export formats – Compatibility• Creates the interactivity in Flash• Programs the navigation of screens and buttons• Programs games and scoring Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 30
  31. 31. Project Manager• Coordinates with CICT on project requirements• Oversees the design and development of all assigned modules• Works with budget, hardware and software requisition• Manages team relations Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 31
  32. 32. WORKING IN A TEAM Engage in open, honest communication Listen to understand; speak to be understood Build on each others ideas Criticize ideas, not team members Display a sense of humor Set realistic goals Establish clearly defined roles Distribute labor equally Show commitment toward finishing projectGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  33. 33. DETRIMENTAL TEAMS Dominate group meetings Be negative, critical Agree with everything Dont listen Dont communicate Be close-minded Try to do everything your way Attack other team members personallyGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  34. 34. Standards Defined• Learner Experience• Methodology• Team Composition and Roles• Media Production• Testing and QA Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 34
  35. 35. Media Production Standards• Technical Requirements – A High-performance Computer – Capturing Devices – Multimedia Software• Naming conventions• Versioning• Back-up Files Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 35
  36. 36. Guidelines for Media• Guidelines for using text – Font choice, size, colors, alignment – Bullets and numbers – Paragraphs and Spacing Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 36
  37. 37. Guidelines for Media• Guidelines for using pictures Criteria Recommendation Quality At least 4.0 mega pixel 1600 x 1200 pixels (22x17 inches) Resizing: Maintain original image ratio Storage Format Preserve Original Save as JPG, PNG Capture tools Digital Camera (not mobile phones) Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 37
  38. 38. Pictures Don’t be afraid to re-capture or re-draw images if you know something is wrong. Always store originals and edited copies. No one should bring home the originals. Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011
  39. 39. Illustrations Drawn on paper and scanned • Must be cleaned and re-outlined Drawn with a digital tablet • Separate objects • Limited use of colors, avoid gradients Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011
  40. 40. Guidelines for Media• Guidelines for using audio Criteria Recommendation Quality Same voice talent Consistent volume, pitch, rate of speech Storage Format Preserve Original Save as MP3 Capture tools Microphone (not mobile phones) Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 40
  41. 41. Voice Over - Technical Issues• Script should be written exactly how it will be read• Find a very quiet place (no echo or noise)• Good microphone• Give indicators when recording different takes• Try to record all voice-overs in one session• Spread each voice script in a different file Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011
  42. 42. Background Music Used to set the mood at the start of the module Used when there is no voice-over or narration playing Used to “fill-in” idle time • While the student has to compute or answer a quiz Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011
  43. 43. Guidelines for Media• Guidelines for using video Criteria Recommendation Quality Consistent volume, pitch, rate of speech of actors Aspect ratio of 4:3 Playback of 30 seconds to 1 minute Storage Format Preserve Original Save as AVI or MOV Convert tapes to digital form Capture tools Video Camera (not mobile phones) Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 43
  44. 44. Video - Technical Issues• Plan ahead what to bring for the film shoot – Props, costume, accessories etc. – Tapes, digital storage• Charge your camera• Bring spare batteries / tapes when filming• Use a tripod• Have a boom mic• Check lighting• Give indicators when recording different takes Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011
  45. 45. Recommended Software Media Commercial Free Photos Photoshop Photo Filtre Paint.net Illustrations Illustrator Inkscape Flash Audio Adobe Audition Audacity Sony Soundforge Video Premiere -- MS Movie Maker iMovie Authoring Flash -- 2D Animation Flash -- 3D Animation 3D Studio Max BlenderGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  46. 46. Standards Defined• Learner Experience• Methodology• Team Composition and Roles• Media Production• Testing and QA Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011 46
  47. 47. Testing Phases Storyboard Review IDs and Content Experts Script Review IDs and Content Experts Pre-Alpha Review IDs and Developers Alpha Testing SUCs and Content Experts Beta Testing SUCs and OSYAsGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  48. 48. Testing Phases Storyboard Review Topics to be included Sequence of topics Script Review Pre-Alpha Review Alpha Testing Beta TestingGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  49. 49. Testing Phases Storyboard Review Need for Media Script Review Type of Media Pre-Alpha Review Alpha Testing Beta TestingGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  50. 50. Testing Phases Storyboard Review Script Review Completeness of Pre-Alpha Review Media Quality of Media Alpha Testing Beta TestingGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  51. 51. Testing Phases Storyboard Review Script Review Pre-Alpha Review Appropriateness of Media Alpha Testing Amount of Information Presented Beta TestingGaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  52. 52. Testing Phases Storyboard Review Script Review Pre-Alpha Review Alpha Testing Effectiveness of Media “I LIKE IT” Beta Testing “I LEARNED”Gaining Ground on Local Content DevelopmentContent Development Component Close-out * 14-15 June 2011
  53. 53. Thank You! Contact me:EMAIL kiranbudhrani@gmail.comTWITTER @kiranbudhraniBLOG cybersmartguide.wordpress.com Gaining Ground on Local Content Development Content Development Component Close-out * 14-15 June 2011

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