of
social
software

what makes
social software
work?

Identity
I KNOW I DONT KNOW
OTHERS KNOW OTHERS KNOW
I KNOW I DON’T KNOW
OTHERS DON’T KNOW OTHERS DON’T KNOW

Presence

SOCIAL
INTERACTION

INTERACTION
SOCIAL
Sharing Conversation
SOCIAL EXCHANGE

Relationships Reputation
INTERACTION
SOCIAL
Presence Groups
Sharing Conversation

BB of SS
Presence
Sharing Relationships
IDENTITY
Conversation Reputation
Groups

Presence a way of knowing who is online,
available or otherwise nearby
Relationships a way of describing how two
users in the system are related
Reputation a way of knowing the status of
other people in the system

Groups a way of forming communi9es of
interest
Conversation a way of talking to other people
through the system
Sharing a way of sharing things that are
meaningful to par9cipants

Software Elements
• Regula9on
– Who moderates ac9vi9es within the community?
• Social Environment
– What are acceptable and not acceptable in the
community?