Attributes of Online Social Systems

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  • Hi Kiran, Good representation, infact am very interested in studying various business models related to web 2.0 , and trying out a few of them; this presentation did neatly bring out certain facts of social interaction systems
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Attributes of Online Social Systems

  1. 1. Avatars
  2. 2. AVATARA
 Hindu
mythology
 God’s
descent
to
another
being
 DIGITAL
AVATARS
 Our
descent
to
a
digital
form

  3. 3. Types of Avatars Real
Face
 Animals
 Cartoons
 Evil
 Celebrity
 Power
 PosiFonal
 SeducFve
 Others
 Others
 Family
 Others

  4. 4. Social Software Themes
  5. 5. Theme
 Jobs
and
Careers
 INTERACTION
 DaFng
 ATTRIBUTES
 Cultural
Groups

  6. 6. Social System’s Interaction Attributes Personal
 Impersonal
 Personal
InteracFon
 Emphasize
on

 and
RelaFonships
 Resources,
Possessions,

 Building
 Trade‐ables,
ExperFse
 Emphasize
on
 Biographical
 InformaFon

  7. 7. Social System’s Interaction Attributes Private
 Public
 Contacts
with
 Individuals
and
 InformaFon
are
forced
 Controlled
Groups
 public
to
elicit
 parFcipaFon
 Designed
with

 Privacy
features
 Contact
with
the
 Community

  8. 8. Social System’s Interaction Attributes Leisure
 Work
 Informal
Groups
 Formal
Groups
 Consensus‐Building
 Loose
and
 Unstructured
 InteracFons

  9. 9. Social System’s Interaction Attributes Non‐Serious
 Serious
 Built
over
non‐serious
 Built
over
serious
 disposiFons
like
Role‐ disposiFons
like:
Job
 based,
game‐based
 HunFng,
File
Sharing,
 acFviFes,
fantasy
 Buying
and
Selling,
 communiFes.


 Classifieds

  10. 10. Social System’s Interaction Attributes Slow
 Fast
 Purpose
is
informaFon
 Time‐sensiFve
acFviFes
 and
not
contribuFon
 Results
drive
the
fast

and
 Nothing
(reputaFon,
 sustained
parFcipaFons
 popularity)
gained
from
 interacFon
 Popularity‐based
 CompeFFon‐based
 Use
of
Alert
Systems
to
 alert
users

  11. 11. Social System’s Interaction Attributes InteracFve
 InformaFve
 Emphasizes
person‐to‐ Make
public
various
kinds
 person
encounters
 of
experFse
(search,
 browsing,
raFngs,
ranks,
 Interpersonal
messaging
 directories)
 Personal
biographical
 Capture,
organize
and
 profiling
and
matching
 provide
access
to
 informaFon
and
resources

  12. 12. Personal
 Impersonal
 Private
 Public
 Leisure
 Work
 Non‐Serious
 Serious
 Slow
 Fast
 InteracFve
 InformaFve


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