• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Value Equation

on

  • 408 views

 

Statistics

Views

Total Views
408
Views on SlideShare
408
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Value Equation Value Equation Presentation Transcript

    • VALUE EQUATION
    • OUR SERVICES
      WHAT YOU SAY: “Marketing budgets are tight. We need to understand how best to invest our money and time to grow our business. What really matters to consumers and influences purchases? Can we cut costs? If so, where?”
      WHAT WE OFFER:
      VALUE EQUATIONThrough a consumer insight methodology and facilitated workshops, we define a brand’s unique value dimensions then identify alignments to each dimension, marketing allocations, communication elements and R&D investments
      2
    • OUR SERVICES
      VALUE EQUATION
      VALUE EQUATION EXAMPLE
      Cereal Brand X
      Family Pleasing
      Inevitable Deal
      Balanced Health
      =
      +
      +
      Over Delivering
      Amount of Price Reduction
      • Brand Building Tactics
      • Cost Savings Ideas
      • Loyalist Insights
      • Communication Opportunities
      Taste Perception – Families Love the Taste
      Meeting Needs
      Whole Grains,No Trans Fats
      Number of sales per year
      Under Delivering
      Good Source of Fiber
      Number of Promotions
      Number of Flavor Options
      Existing Consumer Perception of Brand = Fitness
      New Opportunity
      Value Equation Example
      *This is only an example and does not showcase a complete Value Equation
      3
    • OUR SERVICES
      VALUE EQUATION
      VALUE EQUATION METHODOLOGY
      Cross-functional team participation
      Stakeholder interviews to define current assumptions
      In-depth review of existing insight research
      Ethnographies, shop-alongs and social listening
      Value Equation Workshop with cross-functional team and agency partners
      4
    • OUR SERVICES
      VALUE EQUATION
      BENEFITS
      Provides the success formula for your brand to optimize the use of resources
      Identifies what matters to consumers and where to invest marketing and R&D dollars
      Identifies cost savings opportunities
      Deep consumer insights around customer loyalty drivers
      Rapid 30-day turn-around
      5
    • OUR SERVICES
      VALUE EQUATION
      VALUE EQUATION SUCCESS STORIES
      To reclaim market share BrandJuice led the re-positioning of KC Masterpiece using three of our proven processes: Value Equation, Creativity Collective® and Battle Testing®. See the results at your local grocer.
      We executed ethnographies and shop-along’s across multiple cities to understand WAL-MART brand loyalists, then headed to Bentonville to create a Value Equation for the Great Value brand and client, Sun Products Company
      Defined the value dimensions most important to consumers on the iconic Cheerios brand. Identified opportunities to increase customer loyalty and purchase occasions. One of a dozen Value Equation processes we led for General Mills.
      .
      6
    • IDEAS PEOPLE BUY is our promise. Call to learn more about our process. We’ll send you our CEO’s book as a thank you.
      Jeff Scurlock
      303-454-3260
      jeff@brandjuice.com
      www.brandjuice.com
      7