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BrandJuice Overview of Pipeline, our innovation generator.

BrandJuice Overview of Pipeline, our innovation generator.

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  • 1. PIPELINE
  • 2. OUR SERVICES
    WHAT YOU SAY: “My innovation pipeline needs an infusion of new ideas to drive growth and consumer loyalty.”
    WHAT WE OFFER:
    PIPELINE
    Fill the innovation pipeline with short-term, long-term or disruptive business propositions, all designed to build on brand strengths and match target customer needs. We collaborate with our clients through a proven three-step innovation process.
    2
  • 3. OUR SERVICES
    PIPELINE
    DELIVERS
    Consumer insight summary and synthesis of insights into innovation platforms
    Crowd-sourced marketing ideas from On-line Development Forum
    Hundreds of raw ideas developed by professional creatives
    Concepts refined and validated with consumers and stakeholders.
    3
  • 4. OUR SERVICES
    PIPELINE
    PROCESS HIGHLIGHTS
    IMMERSE
    Review of existing consumer insight research as well as R&D closet dive
    Passport Day to explore parallel worlds
    Creativity Collective® brainstorming session
    BrandJuice creative team brings ideas to life
    Option to develop ideas further through Battle Testing® process
    CREATE
    VALIDATE
    4
  • 5. OUR SERVICES
    PIPELINE
    BENEFITS
    Delivers actionable ideas, aligned with business realities
    Concepts go through many evolutions to develop insight clarity and line potential
    Infusion of fresh perspective on your business
    Consumers are involved through the entire process, including co-creation
    Based on a proven brainstorming process, 12-years in the making.
    5
  • 6. OUR SERVICES
    PIPELINE
    PIPELINE SUCCESS STORIES
    BrandJuice has completed successful innovation assignments for the Dr Pepper, 7UP and Sunkist brands. We created the highest scoring and largest new product opportunity in company history.
    After completing extensive consumer research and creating a Value Equation we took our Creativity Collective® on the road to create new product ideas with our client and the WAL-MART team.
    .
    Led client team through several repeat engagements and consumer co-creation processes (e.g., cooking parties). Created successful Johnsonville Deli Bites on store shelves today.
    6
  • 7. IDEAS PEOPLE BUY is our promise. Call to learn more about our process. We’ll send you our CEO’s book as a thank you.
    Jeff Scurlock
    303-454-3260
    jeff@brandjuice.com
    www.brandjuice.com
    7