Pipeline

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BrandJuice Overview of Pipeline, our innovation generator.

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Pipeline

  1. 1. PIPELINE<br />
  2. 2. OUR SERVICES<br />WHAT YOU SAY: “My innovation pipeline needs an infusion of new ideas to drive growth and consumer loyalty.”<br />WHAT WE OFFER:<br />PIPELINE<br />Fill the innovation pipeline with short-term, long-term or disruptive business propositions, all designed to build on brand strengths and match target customer needs. We collaborate with our clients through a proven three-step innovation process.<br />2<br />
  3. 3. OUR SERVICES<br />PIPELINE<br />DELIVERS<br />Consumer insight summary and synthesis of insights into innovation platforms<br />Crowd-sourced marketing ideas from On-line Development Forum<br />Hundreds of raw ideas developed by professional creatives <br />Concepts refined and validated with consumers and stakeholders. <br />3<br />
  4. 4. OUR SERVICES<br />PIPELINE<br />PROCESS HIGHLIGHTS<br />IMMERSE<br />Review of existing consumer insight research as well as R&D closet dive <br />Passport Day to explore parallel worlds<br />Creativity Collective® brainstorming session<br />BrandJuice creative team brings ideas to life<br />Option to develop ideas further through Battle Testing® process<br />CREATE<br />VALIDATE<br />4<br />
  5. 5. OUR SERVICES<br />PIPELINE<br />BENEFITS<br />Delivers actionable ideas, aligned with business realities<br />Concepts go through many evolutions to develop insight clarity and line potential<br />Infusion of fresh perspective on your business <br />Consumers are involved through the entire process, including co-creation<br />Based on a proven brainstorming process, 12-years in the making.<br />5<br />
  6. 6. OUR SERVICES<br />PIPELINE<br />PIPELINE SUCCESS STORIES<br />BrandJuice has completed successful innovation assignments for the Dr Pepper, 7UP and Sunkist brands. We created the highest scoring and largest new product opportunity in company history. <br />After completing extensive consumer research and creating a Value Equation we took our Creativity Collective® on the road to create new product ideas with our client and the WAL-MART team.<br />. <br />Led client team through several repeat engagements and consumer co-creation processes (e.g., cooking parties). Created successful Johnsonville Deli Bites on store shelves today.<br />6<br />
  7. 7. IDEAS PEOPLE BUY is our promise. Call to learn more about our process. We’ll send you our CEO’s book as a thank you.<br />Jeff Scurlock <br />303-454-3260<br />jeff@brandjuice.com<br />www.brandjuice.com<br />7<br />

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