Battle Testing

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BrandJuice overview of Battle Testing, our innovative transactional learning model that asks consumers to vote on ideas with their wallets in real shopping environments prior to a brand making big investments.

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Battle Testing

  1. 1. BATTLE TESTING®<br />
  2. 2. OUR SERVICES<br />WHAT YOU MIGHT SAY: “Our innovation model isn’t effective – only a fraction of our new product launches and campaigns succeed. And worst, we spend so much time and money developing failures. We need to be quicker developing successful ideas – with less risk.”<br />WHAT WE OFFER:<br />BATTLE TESTING®We ask consumers to vote with their wallets in real shopping environments, allowing innovations time to evolve and adapt. In this new innovation model, odds of success are better and there’s less risk. <br />2<br />
  3. 3. OUR SERVICES<br />BATTLE TESTING®<br /> Deliverables<br />An unparalleled consumer insight experience in-field pitching the innovation directly to consumers who are not pre-screened or paid for their opinion<br />An actionable insight report that: <br />Assesses progress towards project hypotheses<br />Provides objective qualitative insights using our proprietary key metrics system<br />Recommends how to evolve the innovation or communication idea moving forward<br />3<br />
  4. 4. OUR SERVICES<br />BATTLE TESTING®<br /> Methodology Highlights<br />In-depth review of existing consumer insight research<br />Workshop to develop project hypotheses and understand key test elements: test criteria, test beds, etc.<br />Present a logistically and strategically sound Battle Testing Plan to most effectively test your marketing idea or innovation.<br />Develop product messaging utilizing our Creativity Collective and internal team of brand strategists to help bring an idea to life to sell it to consumers.<br />4<br />
  5. 5. OUR SERVICES<br />BATTLE TESTING®<br /> Methodology<br />With a test and messaging plan in hand, our team seamlessly sets up the Battle Test, including required data systems, materials development, script or copywriting, creative and in-field execution and pitching, if required.<br />Each test includes sales and insight reports (daily or weekly depending on the test bed) for real time adaptations.<br />5<br />
  6. 6. OUR SERVICES<br />BATTLE TESTING®<br />Key Benefits<br />We test behavior not opinion and let consumers vote with their wallets<br />Creates deep in-market consumer learning for your team<br />Delivers more than a pass/fail decision – process identifies why something sells and how best to sell it<br />Brings an entrepreneurial approach to a company’s innovation process <br />Reduces risk. We save companies money and time learning about innovation weaknesses far early in the development process<br />6<br />
  7. 7. OUR SERVICES<br />BATTLE TESTING®<br />Success Stories<br />Adopted methodology and process as part of corporate upstream innovation; have worked on over 15 projects and programs recently. <br />“Brand Juice’s rich experience in running Battle Tests was one of the key reasons our project became a resounding success. Their ability to stay on top of things, and collaborate with ourteam, helped us remain agile and evolve our model to one that we are now confidently executing on a national level. I was very impressed with the way BrandJuice could swap between their strategy and execution hatsthroughout the test period.” <br /> -- Brand Manager, P&G<br />7<br />
  8. 8. OUR SERVICES<br />BATTLE TESTING®<br />Success Stories <br />Repositioned product and launched Clorox2 campaign “Lose the Stains, Keep the Color” in 2009, resulting in double-digit sales growth<br />Two products tested and optimized from Battle Testing and have migrated to test market in 2011. <br />8<br />
  9. 9. IDEAS PEOPLE BUY is our promise. Call to learn more about our process. We’ll send you our CEO’s book as a thank you:<br />Jeff Scurlock <br />303.454.3260<br />jeff@brandjuice.com<br />www.brandjuice.com<br />9<br />

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