To encourage more people to try the casino experience. To push away the image of the dark, seedy, underground where only professionals and millionaires go. To a multi-purpose entertainment venue. A brand you become familiar and comfortavel with. No matter where you are in the country, when you walk in to a G you feel at home. The layout/colours/atmosphere/entertainment/customer service/food…everything is the same exceptional
OUTLINE OF MY VIEW OFTHE G CONCEPT OF THE BRAND
PORTFOLIO OF BRANDS AIMED TO MEET THEGAMING AND ENTERTAINMENT PREFERENCES OF AWIDE RANGE OF CUSTOMERS AND FOR A VARIETYOF OCCASIONS “We wanted to move from a product- led to a brand-led strategy and that journey has started for us.” Phil Urban, January 2012 From To this this…
HOW THE ROLE OF THE TRAINING OFFICER CANINFLUENCE IN TERMS OF THE TEAM, CUSTOMER AND SHAREHOLDER
QUALITIES I WILL BRING TO THE TEAM AND HOW I WILL SUPPORT THEM TO DELIVEREXEMPLARILY SERVICE TO THE CUSTOMERS
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