Corporate Philanthropy

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Workshop given to the Association of Funraising Professionals (June 2009)

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Corporate Philanthropy

  1. 1. BULL’S-EYE BUILDING CORPORATE/NON-PROFIT RELATIONSHIPS THAT LAST PARTNERS:
  2. 2. Bull’s-Eye BUILDING CORPORATE/NON-PROFIT RELATIONSHIPS THAT LAST Think Tank Presenters: • Cindy Glick – Corporate Affairs Director, Just Born, Incorporated • Laurie Gostley-Hackett – Manager of Community Relations and Philanthropy, Air Products • Deborah Kipp, CFRE - Assistant Vice President, Corporate, Foundation and Government Relations, Muhlenberg College & Vice President, The Kipp Group, LLC • You PARTNERS: 2
  3. 3. “This economic crisis doesn’t represent a cycle. It represents a reset.” (Committee Encouraging Corporate Philanthropy, 2009) PARTNERS: 3
  4. 4. In the current economic climate, it is most important for companies to: Refocus Contributions to Causes 56% Central to Business Strategy Refocus Contributions to Areas 21% of Greatest Need Fulfill Existing Philanthropic 19% Commitments Increase Overall Philanthropy 4% (Committee Encouraging Corporate Philanthropy, 2009) PARTNERS: 4
  5. 5. Stakeholders • When considering a change in a company’s Employees 51% contribution – which Media 0% constituencies most influence their decision? Customers Government 29% & Community Leaders 8% Board & Shareholders 12% (Committee Encouraging Corporate Philanthropy, 2009) PARTNERS: 5
  6. 6. Knowing Your Target • Ready, Aim, Fire Employee Involvement Community Business Need Need PARTNERS: 6
  7. 7. Collaborative Considerations • Explore untapped non-cash corporate resources • Seizing opportunities for increased efficiencies • Inviting staff, customers, clients, government representatives, and critics into a collaborative dialog (Committee Encouraging Corporate Philanthropy, 2009) PARTNERS: 7
  8. 8. Collaboration Mapping Process PARTNERS: 8
  9. 9. CREATIVELY LEVERAGING RESOURCES NEEDS ASSETS • Money • Expertise in staff • Employee retention • Space • New technology • Prizes – tickets • Additional office space • Retired experts • Employee training • Volunteers • Staff for special projects • Speakers • Strategic planning • Technology PARTNERS: 9
  10. 10. Summary In trying economic times companies and non-profits can: • Donate products or services • Contribute office space, meeting room facilities, printing services • Renegotiate leases and vendor contracts such as with printing, shipping on the non-profit’s behalf • Offer sabbatical programs to share employees temporarily with partners • Form a funders forum to examine and improve the plight of our community • Establish an endowed corporate foundation – allowing for consistent giving in tough times PARTNERS: 10
  11. 11. Reference Committee Encouraging Corporate Philanthropy. (2009). Global leaders: confronting a crucial decision, executive report February 2009. New York: Author. PARTNERS: 11
  12. 12. Contact Information Cindy Glick Deborah Kipp, CFRE Corporate Affairs Director Assistant Vice President, Corporate, Just Born, Incorporated Foundation & Government Relations 1300 Stefko Boulevard Muhlenberg College Bethlehem, PA 18017 2400 Chew Street 610-867-7568 Allentown, PA 18014 Email: cglick@justborn.com 484-664-3223 Web: http://www.justborn.com Email: kipp@muhlenberg.edu Web: http://www.muhlenberg.edu Laurie Gostley-Hackett Vice President Manager of Community Relations and Philanthropy The Kipp Group, LLC Air Products 1246 Divot Drive 7201 Hamilton Boulevard Shepherd Hills Allentown, PA 18195-1501 Wescosville, PA 18106 610-481-6118 610-398-9733 Email: gostlelj@airproducts.com Email: kippgrp@ptd.net Web: http://www.airproducts.com Web: http://kippgrp.homeip.net PARTNERS: 12

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