2012 sample investor preso

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2012 sample investor preso

  1. 1. NewCo Overview Jan 26, 2012 Why is this here????? Presented to InvestCoVentures, Jan 16 2012 2012 Example Investor Pitch Deck for start-ups From www.ReOverThinking.com @kipmcc @reOverThinking SLIDE #1
  2. 2. Agenda and Company Snapshot <ul><li>Agenda </li></ul><ul><li>Background </li></ul><ul><ul><li>Market overview </li></ul></ul><ul><ul><li>Team </li></ul></ul><ul><ul><li>NewCo Business and Business Model </li></ul></ul><ul><li>Company & Business Details </li></ul><ul><ul><li>Progress & Mile stones </li></ul></ul><ul><ul><li>Company metrics </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><li>Customers & Pipeline </li></ul><ul><li>Financial Overview </li></ul><ul><li>Financing & Use of Proceeds </li></ul>Company Snapshot Presented to InvestCoVentures, Jan 16 2012 SLIDE #2 What do we do? Here ’s where you get to put what you do, who you do it for and why that matters in one thin sentence. Target markets List your target customers (today & future) by big-name categories like and “health care,” “IT” or similar Partners & Customers List actual partners and customers that you ’ve had material conversations with Employees List FTE and contractors separately; note founders vs. employees if appropriate Investors Friends, family, anyone else? Founded Q? 2010 Headquarters Austin, Texas 2011E Financials Bookings: $xyz million Revenue: $xyz million Expense: $xyz thousand
  3. 3. Team and Roles <ul><li>Board members and advisors </li></ul><ul><ul><li>Person #1 </li></ul></ul><ul><ul><ul><li>Role, interesting facts, areas of influence, etc. </li></ul></ul></ul><ul><ul><li>Person #2 </li></ul></ul><ul><ul><ul><li>Role, interesting data </li></ul></ul></ul>Presented to InvestCoVentures, Jan 16 2012 <ul><li>Graduated Cum Laude from XYZ University </li></ul><ul><li>IT/Dev Background & Winner Start up contest </li></ul><ul><li>First start-up was… </li></ul><ul><li>Over 10 years of programming and web development experience. </li></ul><ul><li>Built site & Architecture from the ground up </li></ul><ul><li>Leads marketing, SEO, and early sales </li></ul><ul><li>Optimization specialist with background in statistics </li></ul>John Doe, CEO Jane Buck, CTO Founder #3, role Picture, etc. SLIDE #3
  4. 4. Today’s Problem is Big & Difficult <ul><li>Our customer’s problem is big & valuable – today!! </li></ul><ul><ul><li>Here’s why via discussion… </li></ul></ul><ul><li>We have solved this problem where others have tried and failed…stay tuned for why we’re different! </li></ul><ul><li>Here’s an anecdote that makes this problem very real to someone unfamiliar with the market </li></ul>$$$$ SLIDE #4A: The Prototype “problem” slide Well-known, clearly-defined target customers… … have a big, valuable problem that’s core to their success! And this end-state is a clearly virtuous position that we just might be able to help with. cloud big data mobile Presented to InvestCoVentures, Jan 16 2012
  5. 5. The Security Risk Gap is Growing Exponentially <ul><li>Increasing rate of new vulnerabilities </li></ul><ul><li>Decreasing time to patch them </li></ul><ul><li>Walk-in worms, e-mail attacks </li></ul><ul><li>Rogue applications “stealing” IT resources </li></ul><ul><li>Traditional tools can ’t fully mitigate today’s security challenge </li></ul><ul><ul><li>Perimeter firewalls are porous (e.g. allow port 80) and can ’t handle the core </li></ul></ul><ul><ul><li>Comprehensive patching is impossible </li></ul></ul><ul><ul><li>Not all end-points under IT control </li></ul></ul>Time, Business Growth Security Demands New security demands exceed IT capacity SLIDE #4B $2B lost in 2004 alone! Presented to InvestCoVentures, Jan 16 2012 Security Risk Gap IT Security Capacity IT Security Capacity
  6. 6. Current Service Provider Challenges (2001) <ul><li>Need to recoup the billions of CapEx invested in network infrastructure </li></ul><ul><li>Need normalized way to create, activate, and deliver basic & enhanced IP services across multiple devices </li></ul><ul><li>Increasing complexity of subscriber home network environment </li></ul><ul><li>Massive growth of subscriber base and associated support expense </li></ul><ul><li>Expensive acquisition & activation costs </li></ul>Broadband providers face many obstacles today: SLIDE #4C Presented to InvestCoVentures, Jan 16 2012 Service Activation Service Execution Service Creation Network Intelligence Invoke Manage Enable
  7. 7. Our Solution is Valuable & Proprietary <ul><li>Our solution is simple yet quite defensible </li></ul><ul><ul><li>We’ll talk you through all the details now… </li></ul></ul><ul><li>We closed our first n customers quickly because they needed our solution so badly </li></ul><ul><ul><li>They are referenceable, happy & providing feedback </li></ul></ul><ul><li>At $xyz in MRR, we’re underpriced relative to our value </li></ul>Our Solution Ties It Together SLIDE #5A: The Prototype “solution” slide For these customers that can’t wait to buy it! … with an efficient go-to-market that we’ll talk more about in a minute. cloud big data mobile GTM Presented to InvestCoVentures, Jan 16 2012
  8. 8. Product Demo or Product Line SLIDE #5B Intrusion Prevention Bridges The Gap Presented to InvestCoVentures, Jan 16 2012
  9. 9. Broadband Service Management <ul><li>Provider’s operational costs cut by as much as 50% </li></ul><ul><li>Plus great intangible benefits </li></ul><ul><ul><li>Faster time to market: win the broadband land-grab! </li></ul></ul><ul><ul><li>Happier customers: brand and reputation matter! </li></ul></ul>Before Our Product After + Cost Service Mgmt SLIDE #5C Presented to InvestCoVentures, Jan 16 2012
  10. 10. Budgets Allocated & Re-directed for IPS <ul><li>The $10B security industry is growing at a 25% CAGR </li></ul><ul><li>Intrusion Prevention is a $200m market that is stealing budget from older, less-impactful security segments </li></ul>IT Security: $10B TAM SLIDE #6A Presented to InvestCoVentures, Jan 16 2012 North Am IT Security Market $ $ $ $ $ $ $ DDoS
  11. 11. We Target US Online Retailers 104,755 <ul><li>Our Target Market… </li></ul><ul><li>Sells Online </li></ul><ul><li>Sells Commodity Items </li></ul><ul><li>Sells in the US </li></ul><ul><li>Does $500K - $30M in annual revenue </li></ul><ul><li>Spends 5%-10% of revenue annually to find, support & sell </li></ul>TAM: $2.4 billion & growing at 15% annually - source: blah blah Research, June 2011 SLIDE #6B Presented to InvestCoVentures, Jan 16 2012
  12. 12. Next Generation Home Security Market <ul><li>Next Generation Home Security, Monitoring and Automation </li></ul><ul><ul><li>Next Generation Home Security </li></ul></ul><ul><ul><li>Remote Monitoring </li></ul></ul><ul><ul><li>Energy Management </li></ul></ul><ul><ul><li>Lighting/Thermostat Control </li></ul></ul><ul><ul><li>Elderly and Home Health Care </li></ul></ul><ul><ul><li>Entertainment Management/Control </li></ul></ul>2011 2015 $31B 80M HH ’s Traditional Home Security $47B 90M HH ’s <ul><li>NewCo ’s Platform & Product Offering </li></ul><ul><ul><li>NewCo can access entire $47B market </li></ul></ul><ul><ul><li>Next-Gen Home Security, Monitoring, Automation </li></ul></ul>$7.5B 11M HH ’s $38B 88M HH ’s Presented to InvestCoVentures, Jan 16 2012 Source: Xyz research SLIDE #6C
  13. 13. Product, Vision – THE SLIDE Phase One Name Product #3 Product #4 Product #1 So lution Thingy Product #5 Nifty bundle of stuff What you do in Phase 2 The BIG problem / solution relative to your vision The Phase One Problem, Solution Pithy but logical business / challenge / solution evolution over time Real, today Real, tomorrow Real in the future The Past The Future Phase Two Name Phase Three Name (aka your vision) Presented to InvestCoVentures, Jan 16 2012 SLIDE #7A
  14. 14. BroadJump’s Product Vision (2001) Deployment Acceleration Virtual Truck™ Qualifier Virtual Truck™ Installer Manage the Service Differentiate the Service Activate the Service Cost savings delivered throughout the broadband subscriber lifecycle Subscriber Management Value-Added Service Delivery Presented to InvestCoVentures, Jan 16 2012 CorrectConnect TM Service Access Manager™ ControlWorks™ Fulfillment Engine Virtual Truck Agent™ SLIDE #7B
  15. 15. Progress and Milestones Presented to InvestCoVentures, Jan 16 2012 SLIDE #8A
  16. 16. Traffic and Customers by Channel <ul><li>Great customer growth despite seasonal traffic </li></ul><ul><li>Decreasing concentration of traffic and customers from Channel #3 </li></ul><ul><ul><li>Direct Chan#1 starting to work </li></ul></ul><ul><li>Customer acquisition cost decreasing month over month to $xx.yy </li></ul><ul><li>Churn rate steady at 1.77% over Q4 2011 </li></ul>Chan#1 Chan#2 Chan#3 Chan#4 Chan#5 Chan#6 Traffic by Channel Customers by Channel SLIDE #8B
  17. 17. Customer Acquisition Organic Email Mktg SEM 100% 4.14% 0.61% of visits to website become Paying Customers 2.02% 95.9% bounce rate Landing page Sign-up for service Activation With limited data, acquisition costs are trending lower due to better conversion rates post activation SLIDE #8C
  18. 18. Other business metrics Presented to InvestCoVentures, Jan 16 2012 SLIDE #9
  19. 19. Competition, Secret Sauce, Differentiation Presented to InvestCoVentures, Jan 16 2012 SLIDE #10
  20. 20. Current Customers, Partners, Discussions <ul><li>Sales cycles seem to be 4 to 6 on average; deal size is $50k-$250k </li></ul><ul><li>Training channel partners this quarter; 1-2 active sales cycles next </li></ul><ul><li>Pipeline filled up through inside sales cold-calling and email response </li></ul>Customers Pipeline Partners Presented to InvestCoVentures, Jan 16 2012 SLIDE #11
  21. 21. Financial Information & Projections Headcount 2 2 3 3 4 4 Presented to InvestCoVentures, Jan 16 2012 SLIDE #12
  22. 22. Financing Details <ul><li>Existing Investors </li></ul><ul><ul><li>Founders seed funded the company for 3 months </li></ul></ul><ul><ul><ul><li>Approximately $100k invested by founders & family </li></ul></ul></ul><ul><ul><li>Raised $20k from Capital Factory in Austin, TX </li></ul></ul><ul><ul><ul><li>Common stock, $xyz valuation </li></ul></ul></ul><ul><li>Would like to raise $zyx </li></ul><ul><ul><li>Lasts company 12 months </li></ul></ul><ul><ul><li>Use of proceeds </li></ul></ul><ul><ul><ul><li>Hiring 2 people: developer, sales </li></ul></ul></ul><ul><ul><ul><li>Incremental server capacity at AMZN </li></ul></ul></ul><ul><ul><ul><li>Critical tool / service we need to run business </li></ul></ul></ul><ul><ul><li>Timing: would like to close in next 90 days </li></ul></ul>Presented to InvestCoVentures, Jan 16 2012 SLIDE #13
  23. 23. Thank you. Presented to InvestCoVentures, Jan 16 2012 2012 Example Investor Pitch Deck for start-ups From www.ReOverThinking.com @kipmcc and @reOverThinking SLIDE #14

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