2012 sample investor preso

NewCo Overview Jan 26, 2012 Why is this here????? Presented to InvestCoVentures, Jan 16 2012 2012 Example Investor Pitch Deck for start-ups From www.ReOverThinking.com @kipmcc @reOverThinking SLIDE #1

Agenda and Company Snapshot
Agenda
Background
Market overview
Team
NewCo Business and Business Model
Company & Business Details
Progress & Mile stones
Company metrics
Competition
Customers & Pipeline
Financial Overview
Financing & Use of Proceeds
Company Snapshot Presented to InvestCoVentures, Jan 16 2012 SLIDE #2 What do we do? Here ’s where you get to put what you do, who you do it for and why that matters in one thin sentence. Target markets List your target customers (today & future) by big-name categories like and “health care,” “IT” or similar Partners & Customers List actual partners and customers that you ’ve had material conversations with Employees List FTE and contractors separately; note founders vs. employees if appropriate Investors Friends, family, anyone else? Founded Q? 2010 Headquarters Austin, Texas 2011E Financials Bookings: $xyz million Revenue: $xyz million Expense: $xyz thousand

Team and Roles
Board members and advisors
Person #1
Role, interesting facts, areas of influence, etc.
Person #2
Role, interesting data
Presented to InvestCoVentures, Jan 16 2012
Graduated Cum Laude from XYZ University
IT/Dev Background & Winner Start up contest
First start-up was…
Over 10 years of programming and web development experience.
Built site & Architecture from the ground up
Leads marketing, SEO, and early sales
Optimization specialist with background in statistics
John Doe, CEO Jane Buck, CTO Founder #3, role Picture, etc. SLIDE #3

Today’s Problem is Big & Difficult
Our customer’s problem is big & valuable – today!!
Here’s why via discussion…
We have solved this problem where others have tried and failed…stay tuned for why we’re different!
Here’s an anecdote that makes this problem very real to someone unfamiliar with the market
$$$$ SLIDE #4A: The Prototype “problem” slide Well-known, clearly-defined target customers… … have a big, valuable problem that’s core to their success! And this end-state is a clearly virtuous position that we just might be able to help with. cloud big data mobile Presented to InvestCoVentures, Jan 16 2012

The Security Risk Gap is Growing Exponentially
Increasing rate of new vulnerabilities
Decreasing time to patch them
Walk-in worms, e-mail attacks
Rogue applications “stealing” IT resources
Traditional tools can ’t fully mitigate today’s security challenge
Perimeter firewalls are porous (e.g. allow port 80) and can ’t handle the core
Comprehensive patching is impossible
Not all end-points under IT control
Time, Business Growth Security Demands New security demands exceed IT capacity SLIDE #4B $2B lost in 2004 alone! Presented to InvestCoVentures, Jan 16 2012 Security Risk Gap IT Security Capacity IT Security Capacity

Current Service Provider Challenges (2001)
Need to recoup the billions of CapEx invested in network infrastructure
Need normalized way to create, activate, and deliver basic & enhanced IP services across multiple devices
Increasing complexity of subscriber home network environment
Massive growth of subscriber base and associated support expense
Expensive acquisition & activation costs
Broadband providers face many obstacles today: SLIDE #4C Presented to InvestCoVentures, Jan 16 2012 Service Activation Service Execution Service Creation Network Intelligence Invoke Manage Enable

Our Solution is Valuable & Proprietary
Our solution is simple yet quite defensible
We’ll talk you through all the details now…
We closed our first n customers quickly because they needed our solution so badly
They are referenceable, happy & providing feedback
At $xyz in MRR, we’re underpriced relative to our value
Our Solution Ties It Together SLIDE #5A: The Prototype “solution” slide For these customers that can’t wait to buy it! … with an efficient go-to-market that we’ll talk more about in a minute. cloud big data mobile GTM Presented to InvestCoVentures, Jan 16 2012

Product Demo or Product Line SLIDE #5B Intrusion Prevention Bridges The Gap Presented to InvestCoVentures, Jan 16 2012

Broadband Service Management
Provider’s operational costs cut by as much as 50%
Plus great intangible benefits
Faster time to market: win the broadband land-grab!
Happier customers: brand and reputation matter!
Before Our Product After + Cost Service Mgmt SLIDE #5C Presented to InvestCoVentures, Jan 16 2012

Budgets Allocated & Re-directed for IPS
The $10B security industry is growing at a 25% CAGR
Intrusion Prevention is a $200m market that is stealing budget from older, less-impactful security segments
IT Security: $10B TAM SLIDE #6A Presented to InvestCoVentures, Jan 16 2012 North Am IT Security Market $ $ $ $ $ $ $ DDoS

We Target US Online Retailers 104,755
Our Target Market…
Sells Online
Sells Commodity Items
Sells in the US
Does $500K - $30M in annual revenue
Spends 5%-10% of revenue annually to find, support & sell
TAM: $2.4 billion & growing at 15% annually - source: blah blah Research, June 2011 SLIDE #6B Presented to InvestCoVentures, Jan 16 2012

Next Generation Home Security Market
Next Generation Home Security, Monitoring and Automation
Next Generation Home Security
Remote Monitoring
Energy Management
Lighting/Thermostat Control
Elderly and Home Health Care
Entertainment Management/Control
2011 2015 $31B 80M HH ’s Traditional Home Security $47B 90M HH ’s
NewCo ’s Platform & Product Offering
NewCo can access entire $47B market
Next-Gen Home Security, Monitoring, Automation
$7.5B 11M HH ’s $38B 88M HH ’s Presented to InvestCoVentures, Jan 16 2012 Source: Xyz research SLIDE #6C

Product, Vision – THE SLIDE Phase One Name Product #3 Product #4 Product #1 So lution Thingy Product #5 Nifty bundle of stuff What you do in Phase 2 The BIG problem / solution relative to your vision The Phase One Problem, Solution Pithy but logical business / challenge / solution evolution over time Real, today Real, tomorrow Real in the future The Past The Future Phase Two Name Phase Three Name (aka your vision) Presented to InvestCoVentures, Jan 16 2012 SLIDE #7A

BroadJump’s Product Vision (2001) Deployment Acceleration Virtual Truck™ Qualifier Virtual Truck™ Installer Manage the Service Differentiate the Service Activate the Service Cost savings delivered throughout the broadband subscriber lifecycle Subscriber Management Value-Added Service Delivery Presented to InvestCoVentures, Jan 16 2012 CorrectConnect TM Service Access Manager™ ControlWorks™ Fulfillment Engine Virtual Truck Agent™ SLIDE #7B

Progress and Milestones Presented to InvestCoVentures, Jan 16 2012 SLIDE #8A

Traffic and Customers by Channel
Great customer growth despite seasonal traffic
Decreasing concentration of traffic and customers from Channel #3
Direct Chan#1 starting to work
Customer acquisition cost decreasing month over month to $xx.yy
Churn rate steady at 1.77% over Q4 2011
Chan#1 Chan#2 Chan#3 Chan#4 Chan#5 Chan#6 Traffic by Channel Customers by Channel SLIDE #8B

Customer Acquisition Organic Email Mktg SEM 100% 4.14% 0.61% of visits to website become Paying Customers 2.02% 95.9% bounce rate Landing page Sign-up for service Activation With limited data, acquisition costs are trending lower due to better conversion rates post activation SLIDE #8C

Other business metrics Presented to InvestCoVentures, Jan 16 2012 SLIDE #9

Competition, Secret Sauce, Differentiation Presented to InvestCoVentures, Jan 16 2012 SLIDE #10

Current Customers, Partners, Discussions
Sales cycles seem to be 4 to 6 on average; deal size is $50k-$250k
Training channel partners this quarter; 1-2 active sales cycles next
Pipeline filled up through inside sales cold-calling and email response
Customers Pipeline Partners Presented to InvestCoVentures, Jan 16 2012 SLIDE #11

Financial Information & Projections Headcount 2 2 3 3 4 4 Presented to InvestCoVentures, Jan 16 2012 SLIDE #12

Financing Details
Existing Investors
Founders seed funded the company for 3 months
Approximately $100k invested by founders & family
Raised $20k from Capital Factory in Austin, TX
Common stock, $xyz valuation
Would like to raise $zyx
Lasts company 12 months
Use of proceeds
Hiring 2 people: developer, sales
Incremental server capacity at AMZN
Critical tool / service we need to run business
Timing: would like to close in next 90 days
Presented to InvestCoVentures, Jan 16 2012 SLIDE #13

Thank you. Presented to InvestCoVentures, Jan 16 2012 2012 Example Investor Pitch Deck for start-ups From www.ReOverThinking.com @kipmcc and @reOverThinking SLIDE #14

2012 sample investor preso

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