Nutrient Profiling Systems


Published on

Created for Edelman PR firm about the various nutrient rating systems in stores across the United States

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Nutrient Profiling Systems

  1. 1. 96 Nutrient Profiling System Location of Symbol Rating System Defining Criteria Participating Stores/ Brands Guiding Stars On-Shelf (US) 0 to 3 stars 0 stars : Less nutritional value 1 star : Good nutritional value 2 stars : Better nutritional value 3 stars : Best nutritional value Proprietary formula. Positive: Vitamins, minerals, dietary fiber, whole grains Negative: Saturated fat, trans fat, cholesterol, added sodium and added sugars Excluded categories: alcoholic beverages, bottled water, spices, dried teas, coffee <ul><li>Stores </li></ul><ul><li>Hannaford Bros. </li></ul><ul><li>Food Lion </li></ul><ul><li>Bloom </li></ul><ul><li>Sweetbay </li></ul><ul><li>Homeland Stores </li></ul><ul><li>Kings Supermarket </li></ul><ul><li>Shopper iPhone App </li></ul><ul><li>Brands </li></ul><ul><li>Better Bowls </li></ul><ul><li>Blount Fine Foods </li></ul><ul><li>Butterball </li></ul><ul><li>Decas </li></ul><ul><li>Gifford Ice Cream </li></ul><ul><li>Kardea Nutrition </li></ul><ul><li>Kettle Cuisine </li></ul><ul><li>Organic Bistro </li></ul><ul><li>Savory Balance </li></ul><ul><li>Sebastianos </li></ul>Nutrition IQ On-Shelf (US) Various labels (11) based on FDA nutrient claims If levels are applicable according to FDA criteria for a given food, Marked if: Good/excellent source of fiber, calcium , iron, manganese, potassium, selenium, zinc, vitamins A, C, and K, folate, omega 3s, 100% juice, whole grains, or protein Marked if: Low/”healthier” levels of sodium, calories, saturated fats Fresh Produce Marked if: Good for a health system: bone , digestive, energy and muscle, eye, heart, immune, and skin <ul><li>Albertson’s </li></ul><ul><li>Acme </li></ul><ul><li>Jewel-Osco </li></ul><ul><li>Farm Fresh </li></ul><ul><li>Hornbacher’s </li></ul><ul><li>Cub Foods </li></ul><ul><li>Shoppers </li></ul><ul><li>Shaw’s </li></ul>NuVal On-Shelf , On-Pack and Online (US) 1 to 100 100 = Best score How to Use the Score : Scores overall nutritional value of food in a single number from 1 to 100. Higher the score, the higher the nutrition Proprietary formula. Based on the Overall Nutritional Quality Index Algorithm Positive Nutrients/Negative Nutrients = Score Positive: Fiber, folate, vitamins A, B12, B6, C, D, E, potassium, calcium, zinc, omega-3 fatty acids, bioflavanoids, carotenoids, magnesium, iron Negative: Saturated fat, trans fat, sodium, sugar, cholesterol Additional Entries: Protein quality, fat quality, glycemic load, energy density (not specified how this fits into overall formula) **From David Katz <ul><li>Hy-Vee </li></ul><ul><li>Meijer </li></ul><ul><li>Price Chopper </li></ul><ul><li>Big Y </li></ul><ul><li>Festival </li></ul><ul><li>United </li></ul><ul><li>Market Street </li></ul><ul><li>Super 1 Foods </li></ul><ul><li>Brookshire’s </li></ul><ul><li>Coborn’s </li></ul><ul><li>Mariano’s </li></ul><ul><li>Food City </li></ul>Smart Choices On-Pack (US) If approved, packaging includes logo with calorie and serving size info. Must pay assessment fee and yearly subscription fee for rights to use symbol. Positive: Calcium, potassium, fiber, magnesium, vitamins A, C and E (>10% DV) Food groups to encourage: Fruits, vegetables, whole grains, low-fat/fat-free milk products (at least ½ serving) Negative: Total fat (<35%), saturated fat (<10%), trans fat (0g), cholesterol (<60 mg), added sugars (<25%), sodium (<480 mg) Postponed active operations in 2009 Healthy Ideas On-Shelf and On-Pack for certain store-brand products (US) If approved, shelf and store brand packaging will contain logo. Must meet FDA definition of “healthy” and provide ≥10% DRI for ≥ one of the following nutrients : fiber, protein, vitamin A or C, calcium or iron. Some categories such as dairy with added ingredients have additional cut-offs for total sugars <ul><li>Giant Food and Stop & Shop (work with Peapod) </li></ul>
  2. 2. Nutrient Profiling System Location of Symbol Rating System Defining Criteria Participating Stores/ Brands Harris Teeter Wellness Keys On-Shelf, Online component (US) Various labels (21) based on FDA nutrient claims If levels are applicable according to FDA criteria for a given food, Marked if: Good/excellent source of fiber, calcium, iron, protein or vitamin(s) Marked if: Fat-free, lactose-free, heart healthy, lean, low-calorie, low-sodium, sodium-free, organic, sugar-free, 0g trans fats/serving, vegan <ul><li>Harris Teeter stores (181 stores based in North Carolina) </li></ul>Traffic Light System – Eat Well, Be Well On-Pack (UK) Each food is given a green, amber or red label for its fat, saturated fat, sugar and salt content. Green cut-offs: Fat <3g/100g, saturated fat <1.5g/100g, sugars <5g/100g, salt <0.3g/100g Amber cut-offs: Fat >3g to <20g/100g or >21g/portion, saturated fat >1.5g to <5g/100g, >5g to 12.5g/100g, >0.3g to 1.5g/100g Red cut-offs: Fat >20g/100g or >21g/portion, saturated fat >5g/100g or >6g/portion, sugars >12.5g/100g or >15g/portion, salt >1.5g/100g or >2.4g/portion <ul><li>Asda </li></ul><ul><li>Avondale </li></ul><ul><li>Bernard Matthews </li></ul><ul><li>Boots </li></ul><ul><li>Brittania Brands </li></ul><ul><li>Budgens/Londis </li></ul><ul><li>Galberts </li></ul><ul><li>Korkers </li></ul><ul><li>Lockwoods </li></ul><ul><li>Marks & Spencer </li></ul><ul><li>Mash Direct </li></ul><ul><li>McCain </li></ul><ul><li>Moy Park </li></ul><ul><li>New Covent Garden </li></ul><ul><li>Patterson Arrran </li></ul><ul><li>Sainsbury’s </li></ul><ul><li>S&B Herba </li></ul><ul><li>Tasty Foods </li></ul><ul><li>Virgin Trains </li></ul><ul><li>Waitrose </li></ul><ul><li>Yo Sushi </li></ul>Nutrition Keys On-Pack (US) Each food has label with calories, saturated fat, sodium, and sugars. Fact based system. Provides percent of DV for saturated fat and sodium. Can include nutrients to encourage: potassium, fiber, A, C, D, iron, calcium, protein For small packages, can have just calories. <ul><li>Voluntary, no brands listed </li></ul>Safeway Simple Nutrition On-Shelf (US) Various labels (22) based on FDA nutrient claims Positive: A, C, calcium, protein, fiber Negative: Total fat, saturated fat, cholesterol, sodium, sugars Benefits: gluten-free, organic, natural, calorie smart <ul><li>Safeway stores (Dominicks) </li></ul>Fooducate iPhone compatible (US) Broken into specific food groups. Grades are assigned from A to D. Fooducate’s algorithms adds points for nutrients to encourage and detracts points for nutrients to limit. Higher Grades: Foods that are high in natural ingredients and nutrients: Vitamin A, C, D, calcium, iron, ext. Lower Grades: Products that go through heavy processing, fortification, artificial colors and sweeteners, high saturated fat, trans fat, and sugars. <ul><li>iPhone App Store </li></ul>Project 18 On shelf Placed on food items that are already tagged by Guiding Stars and Easy to Eat Well. Different criteria for the following food groups: Granola bars, snacks (Chips, pretzels, popcorn, crackers), nuts/seeds/trail mix, grains(breads, pasta, tortillas), cold cereal/breakfast pastries/frozen waffles, hot cereal, vegetables, fruit (canned, frozen, dried, fruit snacks), cheese/yogurt, beverages, soups, frozen entrees/meals, frozen desserts, beans, peanut butter Food Group Criteria <ul><li>Marsh Supermarkets in Indiana </li></ul><ul><li>O’Malia’s in Indiana </li></ul>
  3. 3. Nutrient Profiling System Location of Symbol Rating System Defining Criteria Participating Stores/ Brands ANDI (Aggregate Nutrient Density Index) A list of the Top 10 best foods in each department (i.e. fruits, vegetables, fish, dairy, nuts/seeds, etc.) Each food item is given a rating from 1 (least nutrient dense)- 1000 (most nutrient dense) The following nutrients are looked at based on a 1000 calorie serving of a food item: Calcium, Carotenoids: Beta Carotene, Alpha Carotene, Lutein & Zeaxanthin, Lycopene, Fiber, Folate, Glucosinolates, Iron, Magnesium, Niacin, Selenium, Vitamin B1 (Thiamin) Vitamin B2 (Riboflavin), Vitamin B6, Vitamin B12, Vitamin C, Vitamin E, Zinc, plus ORAC score X 2 (Oxygen Radical Absorbance Capacity is a method of measuring the antioxidant or radical scavenging capacity of foods). <ul><li>Whole Foods Market </li></ul>Easy to Eat Well On Shelf (US) Foods are labeled based on the defining criteria with the following labels: Organic: Foods that contain 95% or more of organic ingredients as certified by the USDA. Gluten Free: Foods that are naturally Gluten Free. Low Sodium: Foods that contain ≤ 140mg sodium per serving (based on the FDA's serving size of 100g). Sugar Aware: Foods that contain 6g of sugar or less per serving (based on serving size as stated on package). Low Saturated Fat: Foods that contain 1g saturated fat per serving or per 100g and <10% calories for saturated fat. Whole Grain: Foods that contain the first ingredient on the ingredient panel as a whole grain. Natural: Foods that are free from artificial flavors, colors and preservatives. Made with a majority of whole grains and natural sweeteners (or made with limited use of refined ingredients). Made with Lean Proteins; ≤ 3g of saturated fats per serving. Free from Man-made transfats. Healthy Kids: Foods that meet our Natural definition and are appealing to kids ages 4 and older. Heart Healthy: Foods that contain ≤ 3g fat; ≤ 1g sat. fat; ≤ 20mg cholesterol; ≤ 480mg sodium and contains ≥ 10% RDA of one of the following: Vitamins A or C, Calcium, Iron, Protein or Dietary Fiber. Foods must also contain no added sugars. Good Source of Fiber: Excellent Source: Contains ≥20% DV of Fiber per serving and per RACC and 3g or less of total fat per serving. Good Source: Contains between 10-19% DV per serving of Fiber; Contains ≥2.5mg Fiber per serving and per RACC and <4.9mg per serving and per RACC and 3g or less of total fat per serving Good Source of Calcium: Excellent Source: Contains ≥20% DV of Calcium per serving and per RACC; Contains ≥200mg Calcium per serving and per RACC. Good Source: Contains ≥100mg Calcium per serving or per RACC and <190 mg per serving or per RACC <ul><li>Foodtown </li></ul><ul><li>Freshtown Marketplace </li></ul><ul><li>Honeoye Falls Market Place </li></ul><ul><li>Marsh </li></ul><ul><li>O’Malia’s </li></ul>