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Creating Value with Live
Webcasts and Webinars
From great video campaigns…
…to terrible webinars
Platforms, platforms and more platforms
Existing event resources
Production resources
Webcast workflow
Content Planning

The content planning cycle
Listen!
Make your audience happy
Building Buzz
Social Promotion
Live interaction
•  Modera'on	
  

Live Moderation
Over 60% of B2B orgs hosting webinars
THANK YOU
@sarahkplatt
@kinura
@sayansho
Creating Value with Live Webcasts & Webinars
Creating Value with Live Webcasts & Webinars
Creating Value with Live Webcasts & Webinars
Creating Value with Live Webcasts & Webinars
Creating Value with Live Webcasts & Webinars
Creating Value with Live Webcasts & Webinars
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Creating Value with Live Webcasts & Webinars

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These are slides from a short presentation we did at Figaro Digital in November 2013.

Published in: Technology, Business
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Transcript of "Creating Value with Live Webcasts & Webinars"

  1. 1. Creating Value with Live Webcasts and Webinars
  2. 2. From great video campaigns…
  3. 3. …to terrible webinars
  4. 4. Platforms, platforms and more platforms
  5. 5. Existing event resources
  6. 6. Production resources
  7. 7. Webcast workflow Content Planning The content planning cycle
  8. 8. Listen! Make your audience happy
  9. 9. Building Buzz Social Promotion
  10. 10. Live interaction
  11. 11. •  Modera'on   Live Moderation
  12. 12. Over 60% of B2B orgs hosting webinars
  13. 13. THANK YOU @sarahkplatt @kinura @sayansho
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