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Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
Mobiles as a Marketing Platform
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Mobiles as a Marketing Platform

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A brief look at the features of Mobile as a marketing platform and how it has been leveraged by organisations. …

A brief look at the features of Mobile as a marketing platform and how it has been leveraged by organisations.

For India: What are the challenges and opportunities Mobile presents as a marketing medium.

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  1. Mobiles as aMarketing PlatformKinshuk Sunil / kinshuk@hashstash.inAt Fortune Institute of International Business, DelhiFebruary 18, 2012
  2. Getting to know the speakerABOUT ME
  3. Kinshuk Sunil• Game Designer • Founder & CEO at Hashstash• Open Source Contributor Studios• Photographer • Official Representative (India)• Digital Marketing & Social & Regional Coordinator, Media Enthusiast Mozilla Students Representatives (India) at• Community Engagement Guru Mozilla Foundation • Scout at WebFWD• Been around for the last 7 • Lyricist & Composer at Ctrl Alt years Delhi • Founder at Indie Game Dev• kinshuk@hashstash.in India• Facebook.com/kinshuksunil• Twitter.com/kinshuksunil
  4. Getting to know the mediumUNDERSTANDING MOBILES
  5. Mobile is Everywhere
  6. Mobile is Social
  7. Mobile has many Uses
  8. Mobile is Real-time
  9. Mobile is Interactive
  10. Mobile is Personal
  11. Tools Messaging Personal • SMS Interactive • MMS Networks Real-time • Bluetooth Multiple Uses • WAP Social • 3G Social Omnipresent • Locations • QR Codes FeaturesThe use of mobile mediums as a means of marketing communication
  12. Campaigns that we keep seeing around usCOMMON CAMPAIGNS
  13. Loyalty ClubsJoin an exclusive club and get updates and notifications on your mobile
  14. Polls & TriviasGather consumer feedback by running polls and surveys on select lists
  15. Mass BroadcastsBroadcast communications to a wide spectrum of consumers
  16. Feedback CampaignsAsk for feedback to very specific stimulus
  17. Apps & GamesInteractive Engagement
  18. How have people been doing marketing campaigns onthe mobile?EXAMPLES
  19. Objective Call to Action ResultsMaintain Visibility with “Route 66” promoted Tshirt Day saw sale ofcurrent customers through social media, in- Tshirts increased 250%Add new customers store marketing and Helmet Day sales dealership equaled last weeks’sAdd revenue Daily mobile alerts Helmet salesHolidays promotion: offering 20% discountsChristmas 2011 Leather Jacked Day sold on different inventory 16% more leather jackets items than previous week Daily sales for different items for the 12 day period 12 Days of Christmas Route 66/Harley Davidson December 12-24, 2011
  20. Objective Call to Action ResultsIncrease Sprite Roped in Shahrukh Hits via SMS: 15consumption Khan and KKR Lakhsfrequency by repeat Special edition Established as apurchases “Sprite KKR” strong clear lime softPush Sales SMS Giveaway drink brandEngage Youth with contest with a 9 digit Created a strongBollyood & IPL 2 number under crown youth brand identity Meet SRK/KKR or win Nokia phone Kholega to Milega Sprite / Coca Cola June – July 2009
  21. How to ensure victory?CHALLENGES
  22. Not StandaloneMobile works in combination with others, not standalone
  23. Not CheapMobile is not cheap, Higher CPMs than traditional media
  24. Not AffordableNot all modes of communication over mobile are affordable for end user, eg: GPRS/3G
  25. Not matureThe technology spectrum is neither matured nor stable yet
  26. Why persist? Why not give up? Why try?OPPORTUNITIES
  27. Countries 1000 900 800Number of Mobile Users 700 600 500 400 300 200 100 0 United China India Indonesia Brazil Russia Japan Pakistan Germany Nigeria States Users 951.6 893.84 327.58 250.1 242.2 224.26 121.25 108.89 107 90.58 Top 10 Mobile Users As of Dec 2011, Number of Mobile Users (in Millions)
  28. Use 893.84 74.15%1.2 Billion People Million Mobile population Phones uses phones User Base in India As of December 2011
  29. 100 Million ExpectedSmartphone users In Next 18-24 months Smartphones in India
  30. SMS / MMS Weather News Video Games Email Web Reviews Music Social Maps Health & Videos Information Entertainment ProductivityCommunication Networking Location based Sports Pictures Info Entertainment Directories Augmented Reality Growing Usage Mobile phones are finding growing usage every day
  31. Things to look out for!WATCH OUT!
  32. Multiplayer Gaming
  33. EBooks
  34. Smart Education
  35. Social & Relationships
  36. Augmented Reality
  37. InnovationPersistenceBreakthroughs
  38. Any Questions?Better asked than not
  39. Live long and Prosper

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