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Understanding SEO and Page Rank
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Understanding SEO and Page Rank

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The Presentation gives a detailed insight that helps you understanding Search Engine Optimization (SEO) and Page Rank. It gives list of On-Page and Off-Page activities that are to be implemented and …

The Presentation gives a detailed insight that helps you understanding Search Engine Optimization (SEO) and Page Rank. It gives list of On-Page and Off-Page activities that are to be implemented and how you can improve Page Rank of your website.

For more details about our SEO Services you can check out our website:-

http://seoindianexperts.com

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  • 1. Major Search Engines  Google  Microsoft Bing – Now owns Yahoo Search And many others…
  • 2. How SE Works…  Robots – Automated Spiders  Scan Individual Pages  Cache & Analyze Contents  Index Keywords
  • 3. What is a Keyword?  It is a term or a phrase  Have high relevance to content  Target word that gets you business..!!!  Is your Keyword Competitive?  Use Tools available online to check KW
  • 4. What is SEO?  Increasing the visibility of the web page on Organic Search Engine Results Page (SERP)  All desire for #1 position for Keywords  SEO Optimized website brings more traffic  On-Page & Off-Page activities
  • 5. Types of SEO?
  • 6. Types of SEO…
  • 7. Types of Search:  Organic Search  Paid Search
  • 8. On-Page Factors….  Website Analysis  Competitor Analysis  H1-H6 Tags  Page Title  Meta Description  Internal Links  Image ALT tag  SEF URL’s  Sitemap  Robot.txt  Page Load Time  W3C Validation
  • 9. Off-Page Activities  SE Submissions  Directory Submissions  Social Bookmarking  Article Submission  Forum Posting  Blog Commenting  Yahoo Answers  Link Exchange  Press Release  Photo Sharing  Video Promotion  Classified Submission  PPT Submission  Local Listing
  • 10. Factors for Ranking…  Domain & Page Authority - .gov, .org  Strong On-Page Implementation  Quality Do-Follow Back-links  Google Page Rank  Social Signals
  • 11. What is Page Rank?  Developed by Google founders Larry Page and Sergey Brin at Stanford  It is Link Analysis Algorithm  Google uses Page Rank to determine importance of a web-page  It's one of many factors used to determine which pages appear in search results.
  • 12. Page Rank Continued…  Page Rank is measured on a scale of one to ten and assigned to individual pages within a website, not the entire website.
  • 13. Improve Page Rank  High PR Link Exchanges  Unique & Fresh Contents  Link Building from Authority Websites  Website Load Time  Website Uptime  Don’t BUY Links
  • 14. Is PR very important