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    Business letters presentation[1] Business letters presentation[1] Presentation Transcript

    • BUSINESS LETTERS
    • SALES FLYERS – WHAT?
      • SPECIALISTS??
      • EVERYONE…..
      SALES FLYERS – WHO? FMS,DELH I
      • DIRECT MAIL ADVERTISING ACCOUNTS
      • FOR ABOUT 15% OF ALL MONEY SPENT ON
      • ADVERTISEING IN THE UNITED STATES
      SALES FLYERS – AMERICA’S EXAMPLE Business sales flyers 18.10.2005 FMS,DELH I
    • SALES FLYERS – TYPES
      • DIRECT MAILERS
      • CATALOGS
      • BROCHURES
      • ADVERTISEMENTS
      • E-MAIL
      • TELEMARKETING
      Business sales flyers 18.10.2005 FMS,DELH I
    • SALES FLYERS – GOODWILL Vs ILL WILL
      • NOTHING IS MORE POWERFUL THAN
      • GOODWILL – EXCEPT ILL WILL
      •  
      Business sales flyers 18.10.2005 FMS,DELH I
    • SALES FLYERS – RESPONSE
      • IT HAS BEEN SEEN THAT RESPONSE TO
      • DIRECT MAILING IS TYPICALLY ONLY
      • 2 PER CENT.
      •  
      Business sales flyers 18.10.2005 FMS,DELH I
    • SALES FLYERS TO SALES HAPPENING
      • HOW TO MAKE A WINNING SALES LETTER?
      •  
      GRAB ATTENTION BUILD INTEREST CREATE DESIRE MOTIVATE ACTION = + + + Business sales flyers 18.10.2005 FMS,DELH I WINNING LETTER
      • JOB OF A SALES LETTER
      • IS TO CONVERT COLD FACTS
      • INTO WARM FEELINGS &
      • READERS BENEFITS
      SALES FLYER Business sales flyers 18.10.2005 FMS,DELH I
    • RECOMMENDATION LETTERS
      • A letter of recommendation is an easy, effective way by which your abilities and positive personal traits can be shared with others.
      • Helps decision makers to evaluate your potential.
      Business Recommendation letters 18.10.2005 FMS,DELH I
    • RECOMMENDATION LETTERS
      • Types
        • Employment Letters
        • Academic Letters
      • Benefits
        • Verifies experience
              • Confirms competence
        • Builds credibility
        • Bolsters confidence
      Business Recommendation letters 18.10.2005 FMS,DELH I
    • CHOICE OF A RECOMMENDER
      • Who
          • Knows your abilities well enough to be credible
          • Can provide well written letter
          • Holds a respectable position
      • How
          • Ask personally and early
          • Volunteer information about yourself and plans
      • `
      Business Recommendation letters 18.10.2005 FMS,DELH I
    • Contents
      • Writing letter of recommendation for someone
      • Be honest
      • If not sure ask for draft letter
      • Be sensitive to deadlines
      • Writing your own letter of recommendation
      • List your strengths talent and abilities
      • Highlight your strengths and accomplishments
      • Specify your qualities relevant to current situation
      • Use professional vocabulary and style
      Business Recommendation letters 18.10.2005 FMS,DELH I
    • FORMAT FOR LETTER OF RECOMMENDATION
      • Introduce yourself, position, Organisation, relationship and duration you know applicant
      • General impression of the applicant
      • Applicant Qualities
          • Professional/Academic qualities
          • Specific skills
          • Personal qualities
          • Past accomplishments
          • Weaknesses
          • Future potential
      • How he can contribute to the Company
      • Reaffirmation
      Conclusion Body Introduction Business Recommendation letters 18.10.2005 FMS,DELH I
    • ACADEMIC LETTERS
      • From former or current professors, employers
      • Academic performance and participation
      • Honors and rewards
      • Initiative, dedication, integrity, reliability
      • Research projects undertaken
      • Contributions to classroom discussions
      • Willingness to follow school policy
      • Ability to work with others
      • Ability to work independently
      Business Recommendation letters 18.10.2005 FMS,DELH I
    • YOU ARE CORDIALLY INVITED….. Business invitation Letter 18.10.2005 INVITATION LETTERS FMS,DELH I
    • Invitation letter-What Invitation letter is a way of calling reader to be a part of the different activities planned by the sender showing different purposes or benefits to the reader. Business invitation Letter 18.10.2005 FMS, Delhi
    • Invitation letter-Recipients Business invitation Letter 18.10.2005
      • Customers
      • Suppliers
      • Business executives
      • Banks
      • Insurance agencies
      • Transporters
      • Government agencies
      • Company employees
      FMS,DELH I
    • Invitation letter- Purpose
      • Business meeting
      • Customer seminar/workshop
      • Conferences/Exhibitions
      • Company parties/celebration
      • Social gathering
      • Fund-raising events
      Business invitation Letter 18.10.2005 FMS,DELH I
    • Invitation letter-Structure Main idea
      • Invitation request
      • Inclusion of as many Ws of communication
      • Explanation
      • Agenda
      • Inclusion of all details the reader will appreciate
      • and need
      • Action
      • Seeking confirmation of attendance
      Business invitation Letter 18.10.2005 FMS,DELH I
    • Invitation letter-Approach
      • Formal approach
      • Business purpose
      • Direct in nature
      • Informal approach
      • Indirect in nature
      • Friendlier in tones
      Business invitation Letter 18.10.2005 FMS,DELH I
    • LOOKING FORWARD TO YOUR PRESENCE… Business Invitation letters 18.10.2005 FMS,DELH I
    • COLLECTION LETTERS
      • THE SUREST WAY TO RUIN A MAN WHO DOES
      • NOT KNOW HOW TO HANDLE MONEY IS TO
      • GIVE HIM SOME.
        • - George Bernard Shaw
      Business Collection letters 18.10.2005 FMS,DELH I
      • WHAT IS IT?
      • Tool for recovering overdue payment
      • OBJECTIVES
          • Get paid
          • Retain customer goodwill
      COLLECTION LETTERS Business Collection letters 18.10.2005 FMS,DELH I
      • IMPORTANCE:
      • “ MODERN MAN DRIVES A MORTGAGED CAR
      • OVER A BOND-FINANCED HIGHWAY ON
      • CREDIT-CARD GAS.”
      • -Earl Wilson
      COLLECTION LETTERS Business Collection letters 18.10.2005 FMS,DELH I
    • COLLECTION LETTERS-HOW TO WRITE ONE ?
      • Gather all facts of customer's account
      • Offer discounts for early payment
      • Never suggest customer might be
      • dissatisfied
      • Use the “you” approach and
      • motivating factors
      Business Collection letters 18.10.2005 FMS,DELH I
    • COLLECTION LETTERS-FORMAT
      • Opening and Closing :
      • Use Dear Customer (Mr./Ms./Mrs. (last name)
      • Sign letter personally
      •   Body
      • Dates of Invoices and total amount due
      • Request for Full Payment
      •   Tone
      • Be Firm but sincere with a non-threatening tone.
      • Urgent and Unapologetic
      Business Collection letters 18.10.2005 FMS,DELH I
    • COLLECTION LETTERS – SEQUENCE ENQUIRY APPEAL ULTIMATUM REMINDER Business Collection letters 18.10.2005 FMS,DELH I
    • COLLECTION LETTERS
      • REMINDER
      • Friendly reminder with courteous tone
      • Send copy of original bill.
      • Stamp on it “ Reminder” or “ Past Due ”
      • ENQUIRY
      • Help solve financial difficulty
      • Offer initial partial payments
      • Use positive wording, but state firmly
      • penalties/interest due
      Business Collection letters 18.10.2005 FMS,DELH I
      • APPEAL
      • Positive approach Negative Approach
      • (Sense of fairness/ (Legal action/debts/
      • pride/credit standing) loss of privileges)
      • ULTIMATUM
      • Give deadline or get commitment to
      • repayment agreement
      • Don’t use name-calling or make accusations.
      COLLECTION LETTERS Business Collection letters 18.10.2005 FMS,DELH I
      • “ IF YOU THINK NOBODY CARES IF YOU’RE
      • ALIVE, TRY MISSING A COUPLE OF CAR
      • PAYMENTS !”
          • -JOHN BARRYMORE
      COLLECTION LETTERS Business Collection letters 18.10.2005 FMS,DELH I
      • DON’T SAY YES WHEN YOU WANT TO SAY ‘NO’
    • REFUSALS - MEANING
      • 1) The act or an instance of refusing.
      • 2) An option to accept or reject something.
      Business Refusal letters 18.10.2005 FMS,DELH I
    • ESSENTIALS OF A NEGATIVE MESAGE ACCEPTANCE PROTECTION MESSAGE CLARITY POSITIVE IMAGE Business Refusal letters 18.10.2005 FMS,DELH I
    • Approaches in Communicating Negative Messages Professor : "Now if you were to give someone an orange, how would you go about it?" Little Johnny: "Here's an orange." Professor : "No! No! Think like a lawyer!" Little Johnny: 'I hereby give and convey to you all and singular, my interests, rights, claim, title and advantages of and in, said orange, together with all its rind, juice, pulp, and seeds, and all rights and advantages with full power to bite, cut, freeze and otherwise eat, the same, or give the same away with and without the pulp, juice, rind and seeds, in any deed, or deeds, instruments of whatever nature or kind whatsoever to the contrary in anywise notwithstanding..." Direct Approach Indirect Approach Business Refusal letters 18.10.2005 FMS,DELH I
    • The Indirect Approach Business Refusal letters 18.10.2005 FMS,DELH I Closing Reasons Buffer Bad News
    • Good communication is just as stimulating as black coffee, and just as hard to sleep after. Business Refusal letters 18.10.2005 FMS,DELH I
      • THANK YOU