1. Name2. You are a customer of which bank?           HDFC           SBI           Others3. Are you aware of any loyalty p...
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Banks marketing proj questionnaire

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Banks marketing proj questionnaire

  1. 1. 1. Name2. You are a customer of which bank? HDFC SBI Others3. Are you aware of any loyalty programs that your bank provides? Yes No4. If the answer to Q2 is ‘No’ then would you like your bank to educate you about such loyalty programs? Yes No5. If the answer to the above question is ‘Yes’, are you a part of any such loyalty program of your bank? Yes No6. How would you rate your loyalty program on a scale of 5? i. Very Poor ii. Poor iii. Neutral iv. Good v. Very good7. Has the loyalty program helped you to stay loyal to your bank? Yes No8. Do you have any suggestion to improve the loyalty program you are a part of? (Open-ended)9. Do you have any complaints with regards to your loyalty program? (Open-ended)10. Would you recommend this program to your acquaintances? Yes No

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