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UNENERGIZED admissions representatives Give poor presentations Lack of good public speaking skills Not enough facts or needed information Don’t interact well with students, guidance counselors Disorganized, unprepared Scheduling Amount of materials Lack knowledge of school and its population/needs Not in the moment
ENERGIZEDadmissions representatives Cover basic, key information about admissions Understand that it’s about timing, timing, timing Engage students and their interests, needs Attempt to be flexible with high school schedules Give memorable presentations Leave a lasting impression about the institution Find ways to connect with students BEFORE the visit …and find ways to connect with students after the visit Incentives for counselors
UNENERGIZED guidance counselors Don’t meet or welcome admissions representatives Assume representatives know how to navigate the school Find particular rooms, know where to park, understand check-in policy Interrupt presentation to make comparisons against other schools Make broad announcements without personalization “The University of Cincinnati is here” Students decide to attend just before the presentation
ENERGIZED guidance counselors Provide up-front scheduling policies Specific visitation day, lunch visits only, etc. Greet admissions reps, show them to their location Maximize the visit opportunity Sit down and talk if time allows Assist with materials Help keep students focused
SUGGESTIONS staying energized Cheat sheets and school profiles Early scheduling, notification of policies E-mail, letter, phone call – It goes both ways! Anticipate size of group and particular needs Call ahead, use technology and tracking options Cards of appreciation Maintaining contact through the year Building relationships, helping students