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Definite guide  employee engagement using smartphones by drona mobile
 

Definite guide employee engagement using smartphones by drona mobile

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    Definite guide  employee engagement using smartphones by drona mobile Definite guide employee engagement using smartphones by drona mobile Document Transcript

    • DEFINITIVE GUIDE EMPLOYEE ENGAGEMENT USING SMARTPHONE EMPLOYEE ENGAGEMENT“Proven strategies to take full advantage of mobile’s growing influence” USING SMARTPHONES Powered by
    • EMPLOYEE ENGAGEMENT USING SMARTPHONECopyrights 2012 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission in writing of the publishers. Published by Drona Mobile in association with Deltecs InfoTech Pvt. Ltd. Design, layout and production by Drona Mobile.ABSTRACTEmployee engagement has become one of the most talked about scenarios in small,medium and large organizations. Engaging employees using Smartphone is definitelythe next step in the evolution of workforce retention. This guide is an extensive studyof engagement and employee service world over that helps to identify the“transactional” and “emotional” factors that drive employee satisfaction. It clearlyfocuses on the practical aspects of deploying Smartphone in existing organizationalculture.A substantial and growing body of theoretical and field experience is able to providereliable guidance on the operational experience with these miniature handheldresources within the guide. www.dronamobile.com | +91 22 6758 1740
    • Employee Engagement using SmartphoneC ONTENTS SUMMARY............................................................................................................................ 4 INTRODUCTION ................................................................................................................ 4 INDUSTRY STANDARDS.................................................................................................. 5 DO I NEED EMPLOYEE ENGAGEMENT? ...................................................................... 5 Ask these questions to gauge the need of better engagement techniques in your organization ..... 5 FACTORS THAT INFLUENCE EMPLOYEES ................................................................ 5 9 Best Employee Engagement Approaches ...................................................................................... 6 PROBLEM SOLVING USING SMARTPHONES ............................................................ 8 1. Vision – Iterate Company Values and Work Ethics ................................................................... 8 2. Analyze Performance- Scorecards and Surveys ........................................................................ 8 3. Talent and Skill- utilization of resources on the Move .............................................................. 9 4. Constant Training and Development ........................................................................................ 9 5. Opportunity and Flexibility .................................................................................................... 10 6. Socialize with Employees ....................................................................................................... 10 7. Rewards and Incentives ......................................................................................................... 11 8. Personal Engagement ............................................................................................................ 11 LAST MINUTE TRICKS THROUGH SMARTPHONES .............................................12 LAST PIECE OF ADVICE!................................................................................................13 www.dronamobile.com | +91 22 6758 1740
    • S UMMARY An Employee Engagement is not just about maximizing productivity; it is also about creating a psychological association with the organization so that employees feel that what they do is ‘more than just a job’. This guide is an overview of using the latest emerging technologies for engaging the employees. Some selected headings from the paper are: Factors that influence each employee Problems solved using Smartphone Engagement tricks using Smartphone I NTRODUCTION People are the most complex & least understood drivers of success. To divide your organization workforce based on merit and then allocate each one a task and pay them according to the performance metrics sounds easy but in reality it’s just a dream. Engagement is the energy, passion that employees have for their employer or, more specifically, with what their employer is trying to achieve in the market. 3 key behaviours observed in employees that indicate high levels of employee engagement.  They have an intense desire to be members of the organization, thus saving money by eliminating costly turnover.  They are passionate advocates for their workplace and business. They refer potential employees and customers, thus reducing cost of hire and sale.  They go beyond what is minimally required to produce extraordinary services and results for customers and colleagues, thus creating competitive advantage for the company. The latest technology can help enterprises achieve high levels of engagement. www.dronamobile.com | +91 22 6758 1740
    • Employee Engagement using SmartphoneI NDUSTRY STANDARDSHewitt Associates’ research suggests that while one out of every two employees isengaged at work, engagement levels vary enormously across organizations - fromhighs of nearly 100% to lows in the teens. The average engagement score amongIndian companies is 67% (read on an average 67% employees are engaged orcommitted to their organizations), whereas at Best Employers, average engagement is88%.D O I NEED E MPLOYEE E NGAGEMENT ?Entrepreneurs, management, and business heads, managers must make it a priority toget to know their employees well, this helps the leaders keep their workforce fullyengaged in what they do. A SKTHESE QUESTIONS TO GAUGE THE N EED OF BETTER ENGAGEME NT TECHNIQUES IN YOU R O RGANIZATION  Is each one of your employees happy at all times while working on your tasks?  Is the work dreadful and overtiring your employee?  Have you given your employee a little freedom of expression?  Does your employee suggest and ask you for small favors on and off?  Is the dedication that he shows initially on the job role still persisting?  What have you done to retain such talent?  Think about it, is your answer a win for everybody in the organization? Ask yourself the question: ‘What makes our very best mangers so good at what they do?’ The answer will provide you with a large part of the secret recipe to create a high performing and highly engaged workforce.F ACTORS THAT I NFLUENCE E MPLOYEES Employee engagement activities along with the four management functions: planning, organizing, motivating and controlling help you stem attrition and control all organization chaos to balance creative energy that leads to efficiency in performance and work culture. Simply put, sustaining high business performance is a product of strategic alignment. Strategic alignment can be achieved only when all teams across the organization communicate and work closely together. www.dronamobile.com | +91 22 6758 1740
    • 9 B EST E MPLOYEE E NGAGEMENT A PPROACHESV I S I O N – Reaching the heart: Provide clear and compelling future direction ofthe organization and create excitement about being a part of it.P ER S O NA L E NG A G EM E NT – Leaders & Managers should show an interest intheir well being, when appropriate, enable them to feel more fulfilled and betterbalanced. Maintain a high level of personal engagement with all team members.S ET C OR R EC T G OA L S – Setting aggressive yet achievable goals and addressissues of poor performance by being actively involved.H O N ES T & C ONS I S T E N T : Leaders should be consistent & align organization’smission and vision with employees’ interests.T R A I N F O R R I G H T S K I L L S : Train employee on constant basis to help themachieve their goals. Soft skills (problem solving and conflict resolution) trainingbeing equally important.O PE N A ND A C T I V E F E E D BA C K S : Request a feedback from your employees andbe sure to accept it gracefully and express appreciation. At the same time, offerregular feedback to employees.R E WA R D S & I NC ENT I V ES : Offer financial and non-financial rewards. Rememberto celebrate both accomplishments and efforts.N OT A S H OR T - T ER M I N I T I A T I VE : Don’t start an engagement initiative and thendrop it, your efforts will backfire, creating employee estrangement. The leadersshould be actively involved and excited, making the engagement activity apriority.O PP OR T U NI T Y & F L E X I B I L I T Y : Employees look for answers to “Are thereopportunities to grow and develop?” Be flexible to give equal opportunity toeach one to develop required skills and achieve their aspirations. Or flexibilityin time so people don’t feel they are being a slave to the organization. www.dronamobile.com | +91 22 6758 1740
    • Employee Engagement using SmartphoneSmartphone can possibly aid in achieving most of the engagement activities.Think about daily commutes, coffee breaks, waiting for someone the list isendless when people talk, think, and socialize about their work, there aremultiple chances to grab the attention of your employees who are ‘micro bored’while they are on the move.Data that reinforces the strength of the Smartphone (though limited to the USA)from a mobile analytics firm, Flurry, suggests that mobile application usage isnot only increasing over time, but is also actually ahead of the traditional webconsumption.Combining the two trends above the most ubiquitous, available, andconnected engaging medium is the screen of a smart-phone. www.dronamobile.com | +91 22 6758 1740
    • P ROBLEM S OLVING USING S MARTPHONEThe next big question that might be your problem is how can we use the Smartphoneto engage our employees? Let’s take a problem solving platform like DronaMobile forexample and try to resolve several engagement issues using this platform. 1. V ISION – I TERATE C OMPAN Y V ALUES AN D W ORK E THICS SITUATION Fragmented Organization Efforts: Interdepartmental turf wars between rival managers lead to the emergence of silos, which results in communication gaps and non-alignment of vision. Management silos almost always result in fragmented and duplicated budgets and projects, thus wasting valuable company investments. ANALYSIS Iterating the company values and vision, help is quick and right decision making. Top leadership team should send video messages, pod casts or related casts on employee Smartphone where they try to imbibe company values and work ethics in the organization, thereby creating a healthy competition scenario between different teams. Drona Mobile instant push, offers best video experience. 2. A NALYZE P ERFORMANCE - S CORECARDS AND S URVEYS SITUATION Only Talk No Action: Plans are heavy on talk but light on action. In a political corporate culture, image management becomes far more important than promises. ANALYSIS The top team must ensure use of adequate scorecards and open employee- feedback surveys to assess the health and performance of the management team and their employees, to identify performance roadblocks. The surveys must be anonymous and conducted by independent consultants on a bi- quarterly basis via smartphones using Drona Mobile. www.dronamobile.com | +91 22 6758 1740
    • Employee Engagement using Smartphone3. T ALENT AND S KILL - UTILIZATION OF RES OU RCES ON THE M OVESITUATIONIneffective Meetings: Cross-divisions meetings sharing responsibility andcollaborating to solve the problem are unable to be fixed in the nick of time dueto employees being on the move. Talent and skill utilization is anotherenvironmental factor your key employees seek in your workplace.ANALYSISSmartphones ease the nature of such geographically dispersed employeemeetings as the content that needs to be discussed can be sent via the mobileplatform and the response can be traced and analyzed real-time. Businessapplications have offered ease of access of information via Smartphone. Be itemails, CRM, Salesforce, Learning, webex; employees are no more stuck to theirdesks for constant involvement. Product collateral resources on Smartphonecan be used by sales reps on the move, to update and also showcase toprospects.4. C ONSTANT T RAININ G AND D EVELOPMEN TSITUATIONLow Productivity: Critical projects fall behind on deadlines, budgets andperformance targets (e.g. sales, market share, quality and other operationaltargets). Poorly skilled resources become a major factor low productivity.ANALYSISRight training and development help employees achieve their aggressive goalsand personal aspirations.Constant training and development can happen on the move when theemployees are in their ‘micro boredom’ moods. A new 10 min training module,at 8:00 am every alternate day directly on the Smartphone has more impactthan a monthly 1 hour training session. These modules can be scheduled andpushed directly using Drona Mobile. www.dronamobile.com | +91 22 6758 1740
    • 5. O PPORTUNITY AND F LEXIBILIT YSITUATIONAs an example, in a small company, a manager pursued a new marketing planand logo with the help of external consultants. An internal sales rep, with sevenyears of ad agency and logo development experience, repeatedly offered tohelp. His offer was ignored and he cited Morale Deterioration as one reasonwhy he quit his job. In fact, the recognition that the company didnt want to takeadvantage of his knowledge and capabilities helped precipitate his job search.ANALYSISActive feedback sessions, personal engagement model and aligning personalaspirations with companies could help avoid above situation. Dronamobileannouncements can be used to broadcast a new opportunity in the companyand feedback module can help gain a quick feedback on regular basis. Trackingthe training activities and interests can enable the manager to understand theemployee interests and offer flexibility & opportunity to the team.6. S OCIALIZE WITH E MPLOYEESSITUATIONStressed Workplace: High rate of absenteeism and employee turnover ratehappen, when it’s all about work, in an organization. Employees who do not findfreedom to express, mingle, emotionalize and socialize around the work floor(not on the work station) usually end up finding another job role soon.Workaholics though are a complete exception in here!ANALYSISUsing Smartphone interaction employees can be poked, invited for events,invited to join discussion clubs, offer feedback, answer product survey,participate in organization development and several other ‘work is fun’initiatives could be pushed without disturbing a huge lot of other dedicatedworkaholics! www.dronamobile.com | +91 22 6758 1740
    • Employee Engagement using Smartphone7. R EWARDS AND I NCENTIVESSITUATIONAt end of long, stressed project, employees efforts not appropriately recognizedand rewarded, leading to ignored and non-valued feeling among the team.ANALYSISSuccess stories should be propagated across the organization motivating othersand providing due recognition to heros. Drona Mobile Newsletters lets managersend in success stories, with employee picture or video and rewards received.8. P ERSONAL E NGAGEMENTSITUATIONA vice president for customer service at Progress Energy, for example, insiststhat his managers really get to know the individuals on their teams as people,not just employees. He wants to know about their aspirations, interests, andfamilies. The recognition of the “whole person” sends a powerful message toemployees that the organization understands and appreciates that they have alife outside work.ANALYSISEvery week a video is sent across the team on their Smartphone, featuring onemember his role, professional interests, strengths, weak areas, dreams,personal interests and what he likes about the organization. This generates apositive energy and not just the manager but whole team is well-versed withtheir team mates and bond well. www.dronamobile.com | +91 22 6758 1740
    • L AST M INUTE T RICKS THROUGH S MARTPHONES Get your employees to use their Smartphone to help you get the best for them and your organization! Additionally, a corporate directory accessible by Smartphone provides the ability to view, search, and contact employees listed in it, and a company news section allows employees to read updates posted by management. Providing connectivity to the entire workforce management suite through the mobile devices you use on a daily basis. The core deal is to improve the productivity of mobile workers, by engaging them emotionally, pragmatically, socially and workaholically! Quality employee retention is critical to the long term health and success of any business. Managers readily agree that retaining their best employees ensures customer satisfaction, product sales, satisfied coworkers and reporting staff, effective succession planning and deeply imbedded company objectives can be achieved. Then why wait if your employee Smartphone can help you achieve the desired fall in attrition rates? Excellent Research statistics provided by Aberdeen Group concludes that the best-performing organizations “take full advantage of the capabilities that mobility offers,” and because of it, they’re reaping the inevitable benefits. And the associated report Mobility in ERP 2011 (partially underwritten by Sage and SAP) labels organizations whose attention to the integration of mobile technology with ERP-based HR systems has resulted in their workforce spending far less time trying to access information as best-in-class organizations. Additionally, more of these organizations’ employees turn in complete and on- time delivery. In 2011, the organizations themselves reported a 30 percent year-over-year improvement in time-to-decision, better inventory accuracy, and a low 2.2 days average cycle between service completion and invoicing. This last number stands in stark contrast to the 10-day average for all other organizations participating in Aberdeen’s study. Lots more information both in words and numbers is available on the 3W’s to enhance your knowledge about employee engagement. www.dronamobile.com | +91 22 6758 1740
    • Employee Engagement using SmartphoneL AST PIECE OF A DVICE ! Leverage executive-training programs through Smartphone and devise an action- learning team to solve problems and develop strategies. Employees’ learning together helps them to work collectively on tasks assigned. Use collaboration tools (Information and communication technologies) between geographically dispersed business units and teams. Make better use of employees previous work experience and knowledge. Drona Mobile gives widely scattered employees a new way to collaborate and also encourages innovation. Overcome barriers to communication, such as location and position within the organization. Understand that employees are a competitive edge for the business and employee’s ability to make more decisions and take part in the organization strategy formulation will be added advantage for the organization to innovate and survive in the highly competitive world. Wisdom of Crowds- employees who have left the organization connect with them too via Smartphone Encourage employee participation and motivate them to strive even more for organizational growth and ultimately recruit the best talent!A BOUT D RONA M OBILE Drona Mobile (www.dronamobile.com) is a leading mobile solution provider, core focus being mobile learning and mobile engagement platform for businesses. It associates itself with some of the fortune 500 list Corporations. It is committed to help its clients achieve their ‘Engagement’ needs to excel and believes in the behavioral context of Mobile interaction! Drona Mobile is an end to end ‘Platform’ to leverage the benefits of technology without bearing cost of tech skills or IT infrastructure. For any Enterprise Mobility Needs write to us at info@dronamobile.com or get regular updates by subscribing to Drona Live Newsletter www.dronamobile.com | +91 22 6758 1740