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Confessions of a Direct Response Copywriter

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Several business people wind up tearing their head of hair apart when trying to get a very good primary result copy writer.

Several business people wind up tearing their head of hair apart when trying to get a very good primary result copy writer.

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Confessions of a Direct Response Copywriter Confessions of a Direct Response Copywriter Document Transcript

  • Confessions of a Direct Response CopywriterThen you obviously understood a crucial thing: you need to make sure you hire the right guy. Infact, miss-hirings are one of the biggest expense for any business. So obviously, youreinterested in knowing how to choose a freelance direct response copywriter. But how can youtell if hes the right one What are the signs to tell. How do you know youre not dealing with asmooth-talker whos great at promising, but not at delivering Well. Im here to show you all thesecret tip-offs and signs to help you out! Theres a few crucial ways to tell:Direct Response CopywriterIn fact, its hard to find them trying to get new clients at all. Theyre most likely not only notproactively out there looking for you, but theyre picky in what project they take on. Their mainmotivation is stunning results, not number of clients. So this is your first tip-off. Look for the guywhos picky and selective. The best way to tell this is if he insists on a pre-hiring consultation.He doesnt just accept any client that asks for a copywriter. No, he insists on talking to you firstand doing a consult.Copywriting ServicesSee... the guys who specialize in getting you to hire them, the smooth-talkers. They tend tospeak hype. Theyre very vague and over-promising. Not your man however. He offers a 100%money-back guarantee with a specific promise of what results his copywriting will get you. Hedoesnt mess around. He speaks in numbers and percentages, not superlatives. When you dothat consultation with him, notice where his focus goes. Is he primarily focusing on how he canget you to hire him, or is he genuinely trying to understand your needs and your business? Is heasking questions, probing to understand how he can increase your profits and your results.Marketing CopywriterI think the suggestion here is obvious. I know these 3 tips seem maybe even too simplistic, andtoo... easy Too common-sense But trust me, we all need reminding of them constantly. Chancesare if you werent reminded, just like most of us, you could have stumbled over one of thesetraps. Some of these guys are notorious smooth-talkers. Theyre great at spinning you withtheir promises, so you forget common sense, and never ask for that guarantee! So take these 3tips in mind, and youre good to go. Look forward to tripling or quadrupling some of your sales.Direct Response Copywriting
  • Look, you dont necessarily want "creative", because good sales copy - and by that I mean salescopy which actually makes you money - is surprisingly formulaic and based on some very simpleand very old fundamentals which have survived the test of the last few thousand years andarent going to stop working before you and I are long dead and past caring. This is the kind ofcopy youll get from a direct response copywriter.